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Partner Marketing and Ecosystem leader with 15+ years of experience building and scaling joint B2B marketing programs across cybersecurity, cloud, SaaS, infrastructure, and enterprise technology organizations. Known for being highly organized, detail-oriented, and customer-facing, with strong communication skills and the ability to translate complex technologies into compelling business stories for partners, customers, and executives. Proven track record driving partner-sourced pipeline and revenue growth through integrated co-marketing initiatives with VARs, GSIs, MSPs, MSSPs, cloud providers, and strategic alliances. Experienced in aligning Sales, Product Marketing, Alliances, and Demand Generation teams to launch scalable partner programs, supported by data-driven GTM execution and executive-level storytelling.…Partner Marketing and Ecosystem leader with 15+ years of experience building and scaling joint B2B marketing programs across cybersecurity, cloud, SaaS, infrastructure, and enterprise technology organizations. Known for being highly organized, detail-oriented, and customer-facing, with strong communication skills and the ability to translate complex technologies into compelling business stories for partners, customers, and executives. Proven track record driving partner-sourced pipeline and revenue growth through integrated co-marketing initiatives with VARs, GSIs, MSPs, MSSPs, cloud providers, and strategic alliances. Experienced in aligning Sales, Product Marketing, Alliances, and Demand Generation teams to launch scalable partner programs, supported by data-driven GTM execution and executive-level storytelling.

Sherryl Clay

Marketer, Marketing Strategist, Marketing Consultant, +2

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Partner Marketing and Ecosystem leader with 15+ years of experience building and scaling joint B2B marketing programs across cybersecurity, cloud, SaaS, infrastructure, and enterprise technology organizations. Known for being highly organized, detail-oriented, and customer-facing, with strong communication skills and the ability to translate complex technologies into compelling business stories for partners, customers, and executives. Proven track record driving partner-sourced pipeline and revenue growth through integrated co-marketing initiatives with VARs, GSIs, MSPs, MSSPs, cloud providers, and strategic alliances. Experienced in aligning Sales, Product Marketing, Alliances, and Demand Generation teams to launch scalable partner programs, supported by data-driven GTM execution and executive-level storytelling.…Partner Marketing and Ecosystem leader with 15+ years of experience building and scaling joint B2B marketing programs across cybersecurity, cloud, SaaS, infrastructure, and enterprise technology organizations. Known for being highly organized, detail-oriented, and customer-facing, with strong communication skills and the ability to translate complex technologies into compelling business stories for partners, customers, and executives. Proven track record driving partner-sourced pipeline and revenue growth through integrated co-marketing initiatives with VARs, GSIs, MSPs, MSSPs, cloud providers, and strategic alliances. Experienced in aligning Sales, Product Marketing, Alliances, and Demand Generation teams to launch scalable partner programs, supported by data-driven GTM execution and executive-level storytelling.

Available to hire

Partner Marketing and Ecosystem leader with 15+ years of experience building and scaling joint B2B marketing programs across cybersecurity, cloud, SaaS, infrastructure, and enterprise technology organizations. Known for being highly organized, detail-oriented, and customer-facing, with strong communication skills and the ability to translate complex technologies into compelling business stories for partners, customers, and executives.

Proven track record driving partner-sourced pipeline and revenue growth through integrated co-marketing initiatives with VARs, GSIs, MSPs, MSSPs, cloud providers, and strategic alliances. Experienced in aligning Sales, Product Marketing, Alliances, and Demand Generation teams to launch scalable partner programs, supported by data-driven GTM execution and executive-level storytelling.

Skills

Experience Level

Salesforce

Expert

Power BI

Expert

Work Experience

Senior Field & Channel Marketing Manager at Infor

September 1, 2024 - October 1, 2025

Executed joint GTM programs with VAR and ISV partners across integrated campaigns, webinars, digital programs, and events, contributing to 25% pipeline growth in the second half of 2025. Developed scalable co-marketing and partner enablement programs, including through-partner playbooks to improve adoption and repeatable GTM execution. Partnered with Sales, Product Marketing, and Demand Generation to align campaigns to revenue goals and accelerate pipeline progression. Tracked campaign and pipeline performance using Salesforce, Domo, and Power BI to optimize investments, improve conversion rates, and measure partner impact.

Global Partner Marketing Manager - SMB at Cisco

September 1, 2022 - September 1, 2024

Led global SMB ecosystem marketing initiatives across AMER, APAC, and EMEA, aligning joint GTM programs with Sales, Product Marketing, cloud partners, and regional alliance teams to accelerate partner-driven pipeline and platform adoption. Developed and executed integrated co-marketing campaigns with partners, enabling partner-led demand generation across SMB segments. Launched and optimized partner-facing digital experiences, improving content accessibility, increasing engagement by 37%, and improving partner-led conversion. Partnered cross-functionally to align messaging and initiatives to revenue priorities and coordinated influence across regional stakeholders to deliver scalable global execution.

Senior Partner Marketing Manager & Field Marketing Manager at BlueVoyant

June 1, 2021 - February 1, 2022

Helped scale a high-growth cybersecurity ecosystem by building repeatable co-marketing motions, onboarding frameworks, and co-marketing programs across GSIs, MSPs, MSSPs, VARs, and technology alliances. Created and executed co-marketing campaigns and partner value propositions to accelerate demand generation and improve partner-sourced pipeline contribution. Partnered with Sales and executive stakeholders to identify high-value partner opportunities aligned to pipeline and revenue goals. Supported partner recruitment and onboarding, expanding the partner ecosystem by 15% and improving faster activation of new partners through structured marketing programs.

Senior Partner Marketing Manager – AMS at Pulse Secure

January 1, 2020 - February 1, 2021

Drove $4.5M in partner-sourced revenue by owning and executing joint GTM strategies with MSPs, MSSPs, VARs, and cloud partners across North America, Canada, and LATAM. Led co-marketing campaigns including webinars, digital programs, and partner-led initiatives that accelerated pipeline generation and improved win rates and partner adoption for Zero Trust, secure access, and cloud security solutions. Facilitated strategic partner planning sessions to align marketing investments to pipeline targets and ensured joint accountability for revenue outcomes. Collaborated with Product Marketing, PR, and Sales to support partner-integrated launches with consistent messaging and coordinated execution, including positioning secure access solutions in evolving cloud/hybrid environments.

Senior Partner & Field Marketing Manager at Ruckus Networks

December 1, 2018 - January 1, 2020

Executed joint partner marketing programs with national partners (CDW, SHI, Zones), driving pipeline through ABM campaigns, events, and co-marketing initiatives across the U.S. and Canada. Developed and managed partner GTM strategies aligned to sales priorities to increase engagement, pipeline contribution, and deal progression. Partnered with Sales and Channel teams to deliver targeted campaigns across Education, Public Sector, and Hospitality verticals supporting regional revenue goals. Launched and optimized Marketo-based demand generation campaigns using performance data and analytics to improve conversion rates by 27% and maximize ROI. Managed MDF budgets and ensured efficient allocation of resources with measurable impact across partner marketing investments.

Integrated Campaign Marketing Manager at Hitachi Consulting

September 1, 2017 - April 1, 2018

Executed targeted account-based marketing (ABM) and regional marketing programs across verticals and revenue segments for North American field sales, demonstrating analytical and creative thinking. Collaborated with sales, product marketing, and agencies to drive demand generation, developing messaging and reporting on pipeline impact through high-impact business reviews. Managed analytics and reporting for performance insights and QBRs to enhance strategy and program optimization through ROI analysis and data-driven insights.

Global Campaign Marketing Manager at Hewlett Packard Enterprise

April 1, 2015 - October 1, 2016

Managed global, multi-channel demand generation and awareness campaigns targeting SMBs, achieving MQLs above projections by 110–140% through strategic program design and execution. Developed multi-touch email campaigns, nurture flows, and content strategy aligned to the buyer’s journey, enhancing engagement and conversion rates through creative program development. Directed content and creative operations for JRIT campaigns, supervising internal content and creative teams to ensure consistent messaging, brand alignment, and timely delivery of integrated campaign assets. Led cross-functional collaboration with regional teams, alliances, and creative agencies to drive awareness and brand initiatives, including a successful rebranding post HP/HPE split.

Global Integrated Marketing Manager - Cloud and Data Center Security at Trend Micro

June 1, 2014 - March 1, 2015

Managed global, enterprise-focused ABM and integrated marketing programs for a cloud and data center security leader, driving measurable business impact and demand generation. Led cross-functional strategic alliance initiatives with VMware, AWS, and Microsoft Azure, enhancing collaboration and achieving increased partner engagement and advocacy. Managed website content for the Cloud & Data Center business unit and supported global marketing budgets to optimize resource allocation and improve budget efficiency.

Global Marketing Communications Director at Sigmetrix

August 1, 2011 - June 1, 2014

Led integrated SaaS product marketing and vertical industry-focused marketing strategies, driving a 42% increase in lead generation through strategic vision and content development. Executed digital campaigns, events, and partner portal development to enhance customer engagement by 30% and optimize campaign effectiveness through scalable GTM execution. Managed digital transformation efforts including SEO and social media, improving organic search and page rankings with a top-position outcome for targeted keywords. Also supported office operations and administration, supervising the administrative team, coordinating events, and ensuring cross-functional efficiency and seamless executive support.