I am a seasoned marketing communications professional with vast experience in Brand Communications and Business Development. Well-versed in strategic development in digital and traditional advertising platforms. Highly motivated and able to build strong relationships at all levels within an organisation. My journey in the hospitality industry has equipped me with the tools to lead comprehensive marketing initiatives and successfully brand properties.
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In 2023, I led a creative storytelling campaign for dusitD2 Kenz Hotel featuring a ballerina moving through different spaces within the property. The idea was to highlight the hotel’s ambiance and design through elegance, motion, and a fresh visual perspective—something artistic yet still aligned with the brand’s sophisticated tone.
The campaign performed well on social media, generating strong traction with solid views, likes, shares, and overall engagement from our audience. It helped position the property in a more creative light and offered a unique way to showcase the hotel beyond traditional promotional content.
I oversaw the entire project from concept development and creative direction to production coordination and digital campaign execution. It remains one of the more memorable and distinctive content pieces produced for the property that year.
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