Technical SEO & Web Development Consultant with hands-on experience designing, developing, and optimizing high-performance websites that drive organic traffic, conversions, and revenue. Specialized in WordPress (custom development with PHP, CSS, JS, JSON), technical SEO, and digital growth strategies, combining development, search optimization, and conversion-focused UX. Proven track record in ranking websites for high-intent queries, generating qualified leads, and increasing direct revenue across tourism, real estate, and local business sectors, including visibility in AI-driven search environments (Google AI Overviews & ChatGPT).…

Gonçalo Maria

Technical SEO & Web Development Consultant with hands-on experience designing, developing, and optimizing high-performance websites that drive organic traffic, conversions, and revenue. Specialized in WordPress (custom development with PHP, CSS, JS, JSON), technical SEO, and digital growth strategies, combining development, search optimization, and conversion-focused UX. Proven track record in ranking websites for high-intent queries, generating qualified leads, and increasing direct revenue across tourism, real estate, and local business sectors, including visibility in AI-driven search environments (Google AI Overviews & ChatGPT).…

Available to hire

Technical SEO & Web Development Consultant with hands-on experience designing, developing, and optimizing high-performance websites that drive organic traffic, conversions, and revenue. Specialized in WordPress (custom development with PHP, CSS, JS, JSON), technical SEO, and digital growth strategies, combining development, search optimization, and conversion-focused UX. Proven track record in ranking websites for high-intent queries, generating qualified leads, and increasing direct revenue across tourism, real estate, and local business sectors, including visibility in AI-driven search environments (Google AI Overviews & ChatGPT).

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Skills

Experience Level

SEO
Expert
WordPress
Expert
CSS
Expert
HTML5
Expert
Adobe Photoshop
Intermediate
Canva
Intermediate
Google Ads
Intermediate
HubSpot
Intermediate
JavaScript
Intermediate
PHP
Intermediate

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing & Web Development Consultant at Independent Consultant
October 18, 2024 - Present
- Designed, developed, and maintained high-performance websites using WordPress (custom PHP, CSS, JS, JSON) and modern CMS architectures, ensuring scalability, security, and SEO best practices; - Led technical SEO, local SEO, and digital growth strategies, improving organic rankings, visibility, and conversion performance across multiple projects; - Built conversion-focused UX and lead generation systems, including booking engines, forms, and structured content architecture; - Developed scalable solutions such as UrbanConnect directory platform, supporting 100+ listings with SEO-optimized architecture and schema integration; - Executed content strategy and keyword targeting, increasing organic traffic by 40%+ across projects; - Integrated multi-channel acquisition strategies (SEO, Local SEO, Social Media, AI search) driving inbound traffic, engagement, and qualified leads.
Digital Marketing & SEO Specialist at Ambisig, Ambiente e Sistemas de Informação Geográfica SA
October 11, 2021 - October 17, 2024
- Designed and developed websites using WordPress and HubSpot CMS, improving UX, performance, and conversion rates; - Led technical SEO audits (Core Web Vitals, indexing, performance), increasing PageSpeed performance by 30%+; - Implemented on-page, off-page SEO, and backlink strategies, increasing domain authority by 25%+ in under 1 year; - Delivered +45% organic traffic growth across multiple projects, aligning SEO with business goals; - Executed digital transformation initiatives integrating SEO, content, and UX optimization.
Production Specialist – Marketing & Customer Success at Páginas Amarelas SA
November 2, 2011 - October 8, 2021
- Managed and delivered 100+ websites using CMS platforms (Camylio, Wix), optimized for SEO and lead generation; - Integrated Google Business Profiles and Google Ads, generating thousands of qualified leads (calls, forms, email conversions); - Led SEO and content optimization initiatives, improving rankings, traffic, and UX performance; - Delivered a major e-commerce project (MaloClinic Education) generating €200K+ revenue in 3 months.
Digital Marketing & SEO Independent Consultant at Grupo ANC
November 3, 2025 - March 31, 2026
- Led digital strategy across Rent-a-Car, Tourism, Hospitality, Real Estate, driving €20K+ direct revenue and strong indirect growth; - Implemented technical SEO, website optimization, and booking integrations (FareHarbour, AnyRent) to improve conversion and reduce broker dependency; - Achieved #1 rankings for high-intent transactional queries (e.g., “Rent a Car Azores”) and increased direct bookings; - Optimized Google Business Profiles, increasing rating from 3.8 → 4.1, generating €4.6K+ direct bookings in low season; - Managed social media ecosystem, delivering 1700+ followers, 120K+ reach, 1500+ interactions, and €4–5K revenue from organic campaigns; - Increased calls, website visits, and booking engine usage through local SEO and conversion-focused UX improvements.

Education

Bachelor's Degree in Human Geography, Urban and Regional Planning at Faculdade de Letras da Universidade de Lisboa
October 1, 2004 - July 10, 2008

Qualifications

Auditores e Facilitadores em Acessibilidade Web - Selos Bronze e Prata
September 15, 2025 - September 17, 2025
ARTE - Agência para a Reforma Tecnológica do Estado; - Strengthening core competencies in digital accessibility and inclusive design best practices.
Certificação Internacional SEO
September 13, 2025 - October 18, 2025
- Escola de Marketing Digital, by Marco Gouveia; - Strengthened advanced SEO and content structuring strategies, while building professional networking within Portugal’s first certified SEO training program; - Improved SEO Strategy and Content Optimization. Marketing Potenciado pela Analítica de Dados
Marketing Potenciado pela Analítica de Dados
June 3, 2025 - July 10, 2025
Nova IMS
    Loteamento Nóbrega – Real Estate SEO & Lead Generation
    • Developed website from scratch (WordPress + PHP), implementing local + international SEO strategy; • Generated 674 users, 913 impressions, 206 clicks, 13 qualified leads; • Captured portuguese & international traffic + AI-driven visits (ChatGPT) webdesigner…
    Dragoeiro Restaurante – Local SEO & Revenue

    • Developed and optimized the website using custom PHP, improving performance, UX, and technical SEO structure;
    • Achieved top Google rankings for high-intent local commercial queries (e.g., “Sushi São Miguel”, “Sushi Açores”), driving qualified traffic and local visibility;
    • Implemented conversion-focused features, including direct call integration and improved user journey to increase reservations;
    • Executed local SEO strategy (Google Business + content + intent targeting), increasing calls, bookings, and in-store demand;
    • Managed and optimized social media channels (Meta), creating targeted content and campaigns aligned with local search demand;
    • Generated €4K–5K in direct revenue through organic social campaigns and event promotion, with bookings directly attributed to posts;
    • Integrated multi-channel strategy (SEO + Social + UX), converting commercial intent searches into real-world restaurant visits and revenue.

    Rent-a-Car (AnyRent) – Technical SEO & Conversion

    • Executed technical SEO and on-page optimization, moving from no rankings to Page 1 for “Rent a Car Azores”;
    • Increased direct bookings and organic traffic for transactional queries;
    Optimized Google Business Profile, increasing rating from 3.8 → 4.1 in 3 months and generating €4.6K+ in direct bookings during low season, while increasing:
    • 210+ calls;
    • 700+ website clicks;
    • Implemented WhatsApp Business integration, enabling direct communication and improving lead response time and conversion rates;
    • Integrated Trustpilot (technical implementation + trust signals) to enhance credibility, improve CTR, and support conversion optimization;
    • Configured and optimized Meta (Facebook & Instagram) channels, including business setup, content structure, and initial growth strategy;
    • Created and managed social media content, supporting visibility, engagement, and inbound demand for rental services;
    • Produced promotional video content for in-store screens, focused on upselling additional services/products (e.g., insurance, extras), increasing average booking value;
    • Reduced dependency on third-party brokers by improving direct booking funnel, local SEO visibility, and trust-based conversion ecosystem.

    Azores Holidays – SEO & Booking Optimization
    • Built and ranked a service landing page to #1 on Google within 3 days, generating €10K+ revenue in ~40 days (100% organic);
    • Integrated FareHarbour booking engine (PHP), improving conversion flow and enabling direct bookings;
    • Achieved visibility in AI-driven search (Google AI Overviews & ChatGPT mentions) for high-intent tourism queries;
    • Developed physical marketing assets for BTL (tourism fair), including brochures, flyers, and promotional videos for stand activation;
    • Configured and optimized Meta (Facebook & Instagram) channels, including account structure, business setup, and initial content strategy;
    • Created and published targeted social media content, supporting brand awareness, engagement, and lead generation during campaign periods;
    • Contributed to a multi-channel acquisition strategy (SEO + Social + Offline), aligning digital presence with on-ground activation and conversion goals.