Available to hire
Paid Ads Strategist & CMO-Level Consultant | Helping U.S. Businesses Scale with Google Ads & AI | Publisher at HansLacida.com
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Search Manager at OCSEO
October 1, 2025 - May 4, 2025Managed and optimized over $300,000/month in ad spend across Google Ads campaigns, including Search, Call, and Performance Max, tailored to behavioral health and addiction treatment services.
Dedicated Paid Search Manager at OCSEO
May 1, 2025 - September 25, 2025Drove paid search strategies for the OCSEO portfolio of healthcare clients (Remote, United States). Managed and optimized over $300,000/month in Google Ads spend across Search, Call, and Performance Max. Achieved up to 15% lift in conversions and up to 50% CPA reduction through structured A/B testing, bidding refinements, and keyword optimization. Led GA4 + GTM tracking, delivered weekly executive updates, and shaped budget reallocations to align with client goals.
Google Ads Specialist at OK SEO Pros
August 31, 2024 - September 25, 2025Contract Google Ads specialist managing $300k+ monthly budgets across multiple client accounts. Increased conversions by up to 15% and reduced CPA by up to 50% via keyword research, ad copy optimization, and A/B testing. Managed campaigns via Google Ads Manager and reported performance to stakeholders.
Advertising Media Buyer (Contract) at Lights On USA Advertising
October 31, 2023 - September 25, 2025Directed media buying and optimization for 50+ performance ad accounts across Google Ads, Meta, Expedia Travel Ads, and Yelp Ads. Collaborated with Growth/Performance teams to exceed client KPIs, optimize ROAS, and reduce CAC through ongoing bid optimization and pacing strategies.
Google Ads Manager (Contract) at Alpine Safes
January 31, 2023 - September 25, 2025Optimized Google Ads campaigns, developed PPC strategies, conducted A/B testing, and created ad copy and landing pages to improve performance across client accounts.
Google Ads Manager (Freelance) at MaxStanDout Marketing Agency
November 30, 2022 - September 25, 2025Managed Google Ads campaigns for plumbing, dental, and local businesses; built client management skills and digital marketing strategies; focused on campaign efficiency and conversion optimization.
Google Ads Expert / Manager (Freelance) at Austin Computers
September 30, 2020 - September 25, 2025Led Google Ads operations for a broad client base; achieved 112,190,560 impressions and ROAS of 8.0 across campaigns, contributing to revenue up to $4M. Conducted daily, weekly, and monthly monitoring and optimization with strategic planning and recommendations.
Dedicated Paid Search Manager – Healthcare Accounts at OCSEO
May 1, 2025 - September 25, 2025Remote role managing and optimizing over $300,000/month in Google Ads across Search, Call, and Performance Max for healthcare clients; improved conversion rate by up to 15% and reduced CPA by up to 50% through structured A/B testing, bidding refinements, and keyword optimization; led GA4 + GTM tracking setup; provided weekly performance updates and budget recommendations to executives; contributed to scalable PPC SOPs and future leadership growth.
Google Ads Specialist (Contract) at OK SEO Pros
August 1, 2024 - September 25, 2025Managed extensive Google Ads campaigns with $300,000+ monthly spend; increased conversions by up to 15% and reduced CPA by up to 50% across client accounts; performed keyword research and A/B testing; managed multiple accounts within Google Ads Manager and reported on performance with strategic optimization recommendations.
Media Buyer at Lights On USA Advertising
October 1, 2023 - September 25, 2025Managed and optimized 50+ performance ad accounts across Google Ads, Meta, Expedia Travel Ads, and Yelp Ads for hospitality, local, and eCommerce verticals; collaborated with Performance Team Manager to implement data-driven strategies and monitor pacing; oversaw Expedia Travel Ads for 50+ hotels and brands to improve ROAS and CAC; created high-converting ad copy and dashboards in Looker Studio; supported monthly reporting and documentation.
Head of Operations, Google Ads (PPC Paid Search & Media Buyer) at Golden Lotus Media LLC
December 1, 2022 - September 25, 2025Managed Google Shopping Ads for eCommerce clients; produced performance reports and collaborated on client strategies.
Google Ads Manager (Freelance) at MaxStan dout Marketing Agency
November 1, 2022 - September 25, 2025Managed Google Ads campaigns for plumbing, dental, and local businesses; built client management and digital marketing strategies.
Google Ads Expert / Manager (Freelance) at Austin Computers
September 1, 2020 - September 25, 2025Achieved 112,190,560 impressions and an ROI of 8.0, contributing to revenue up to $4M. Performed daily to monthly campaign monitoring, adjustments, and optimization; provided strategic planning and data-driven recommendations.
Dedicated Paid Search Manager at OCSEO
May 1, 2025 - September 25, 2025Served as the dedicated paid search manager for OCSEO's portfolio of healthcare clients, including Covenant Hills, Saddleback Recovery, Lighthouse Treatment Center, and ZOE Recovery. Managed and optimized over $300,000/month in Google Ads across Search, Call, and Performance Max, tailored to behavioral health and addiction treatment services. Achieved up to 15% increase in conversion rate and CPA reductions up to 50% through structured A/B testing, bidding refinements, and keyword optimization. Led GA4 + GTM tracking setup with key event and call conversions, ensuring precise attribution and actionable reporting. Provided weekly strategic updates, budget reallocations, and optimization recommendations to executive leadership, and contributed to scalable PPC SOP development to support long-term agency growth.
Google Ads Specialist at OK SEO Pros
August 1, 2024 - September 25, 2025Managed extensive Google Ads campaigns with $300,000+ monthly spend; increased conversion rates by up to 15% and reduced CPA by up to 50% across client accounts. Conducted keyword research and A/B testing for ad copy, managed multiple accounts in Google Ads Editor, and produced performance reports with optimization recommendations.
Advertising Media Buyer at Lights On USA
October 1, 2023 - September 25, 2025Managed and optimized 50+ performance ad accounts across Google Ads, Meta (Facebook & Instagram), Expedia Travel Ads, and Yelp Ads, targeting hospitality, local, and eCommerce verticals. Collaborated with Performance Team Manager to execute data-driven strategies, monitor campaign pacing, daily alignment with client KPIs. Oversaw Travel Ads by Expedia for 50+ hotel and travel brands, focusing on ROAS improvement and CAC reduction through continuous bid and placement optimization. Created high-converting ad copy and performance-focused creatives tied to specific audience segments. Built Google Data Studio (Looker Studio) dashboards linked to Google Sheets, ensuring accurate and automated reporting across all active accounts. Supported monthly reporting cycles and helped maintain structured campaign documentation and insights for internal and client-facing teams.
Google Ads Manager (Freelance) at MaxStanDout Marketing Agency
November 1, 2022 - September 25, 2025Managed Google Ads campaigns for plumbing, dental, and local businesses; developed client management expertise and digital marketing strategies.
Google Ads Expert / Manager (Freelance) at Austin Computers Australia
September 1, 2020 - September 25, 2025Achieved 112,190,560 impressions and ROAS of 8.0, contributing to revenue of up to $4M. Conducted daily, weekly, and monthly campaign monitoring and adjustments. Provided strategic planning and optimization recommendations.
Education
Bachelor of Science in Business Administration, Marketing Management at Cebu Institute of Technology University
January 11, 2030 - September 25, 2025Bachelor of Science in Business Administration, Major in Marketing Management at Cebu Institute of Technology – University
January 11, 2030 - September 25, 2025Bachelor of Science in Business Administration, Major in Marketing Management at Cebu Institute of Technology – University (CIT University)
January 11, 2030 - September 25, 2025Professional Diploma in Digital Marketing at Professional Diploma in Digital Marketing
January 11, 2030 - September 25, 2025Qualifications
Professional Diploma in Digital Marketing (EQF Level 5)
January 11, 2030 - September 25, 2025Shopping Ads Certification
January 11, 2030 - September 25, 2025Google Ads Search Certification
January 11, 2030 - September 25, 2025Google Ads Video Certification
January 11, 2030 - September 25, 2025Professional Diploma in Digital Marketing
January 11, 2030 - September 25, 2025Shopping Ads Certification
January 11, 2030 - September 25, 2025Google Ads Search Certification
January 11, 2030 - September 25, 2025Google Ads Video Certification (YouTube Ads)
January 11, 2030 - September 25, 2025Professional Diploma in Digital Marketing
January 11, 2030 - September 25, 2025Shopping Ads Certification
January 11, 2030 - September 25, 2025Google Ads Search Certification
January 11, 2030 - September 25, 2025Google Ads Video Certification
January 11, 2030 - September 25, 2025Professional Diploma in Digital Marketing
January 11, 2030 - September 25, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Travel & Hospitality, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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