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I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.…I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

GOPIKA VIPIN GOVINDAN

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.…I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

Available to hire

I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

Language

English

Fluent

Malayalam

Fluent

Work Experience

Digital Marketing Strategist & Coordinator at XPayBack, India

February 1, 2026 - Present

Leading integrated campaigns across Meta, Google, and offline channels. I focus on strategy, execution, and optimization to drive engagement and conversion rates. I define KPI frameworks and leverage AI-assisted analysis for performance data interpretation.

Media Intern at Mindshare, GroupM, Singapore

June 1, 2024 - December 1, 2024

Activated paid media campaigns for global clients, achieving a 30% increase in campaign traffic. Managed campaign trackers and coordinated cross-functional timelines across various teams.

Brand Executive at Bluebot Digital Pvt. Ltd

April 1, 2022 - April 1, 2023

Managed paid social campaigns and led influencer programs, achieving significant growth in impressions and follower counts. Delivered data-led performance reports and proposed content experiments.

Social Media Manager & Content Creator at India

December 1, 2021 - March 1, 2022

Drove organic user growth for a D2C consumer brand through performance-led content testing, achieving a significant engagement growth.