I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

GOPIKA VIPIN GOVINDAN

I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

Available to hire

I am a digital marketing professional with over two years of experience managing paid media campaigns across various platforms. My journey began in Singapore, where I honed my skills in performance-driven marketing strategies that deliver results. I thrive on data analysis and enjoy translating complex data into actionable recommendations for clients and stakeholders alike. With my educational background from NTU and hands-on experience, I am excited to make an impact in the marketing landscape.

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Language

English
Fluent
Malayalam
Fluent

Work Experience

Digital Marketing Strategist & Coordinator at XPayBack, India
February 1, 2026 - Present
Leading integrated campaigns across Meta, Google, and offline channels. I focus on strategy, execution, and optimization to drive engagement and conversion rates. I define KPI frameworks and leverage AI-assisted analysis for performance data interpretation.
Media Intern at Mindshare, GroupM, Singapore
June 1, 2024 - December 1, 2024
Activated paid media campaigns for global clients, achieving a 30% increase in campaign traffic. Managed campaign trackers and coordinated cross-functional timelines across various teams.
Brand Executive at Bluebot Digital Pvt. Ltd
April 1, 2022 - April 1, 2023
Managed paid social campaigns and led influencer programs, achieving significant growth in impressions and follower counts. Delivered data-led performance reports and proposed content experiments.
Social Media Manager & Content Creator at India
December 1, 2021 - March 1, 2022
Drove organic user growth for a D2C consumer brand through performance-led content testing, achieving a significant engagement growth.

Education

MSc Marketing Science at Nanyang Business School, NTU
August 1, 2023 - December 1, 2024
B.Des Fashion Communication at National Institute of Fashion Technology
August 1, 2017 - July 1, 2021

Qualifications

Meta Certified Digital Marketing Associate
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment