With over 12 years of experience, I am a dynamic Creative Lead & Design Specialist who thrives on crafting memorable brand experiences. I bring a strong blend of strategic vision and creative passion, driving impactful design and user experiences that resonate on a personal level. My expertise spans across UX, digital, and print, where I lead and mentor teams to deliver user-centric solutions that captivate and engage. I’ve worked internationally, managing projects and collaborating with cross-functional teams to deliver compelling campaigns and cohesive brand identities. I am dedicated to transforming complex ideas into clear, impactful visuals that not only meet objectives but exceed expectations. What truly sets me apart is my ability to lead and mentor design teams, fostering a collaborative environment where creativity thrives. I believe in the power of storytelling and design to shape perceptions and create emotional connections. Whether it’s developing a brand identity that resonates or launching a campaign that sparks conversation, I approach each challenge with an open mind and a commitment to excellence.

Goran Dejanovic

With over 12 years of experience, I am a dynamic Creative Lead & Design Specialist who thrives on crafting memorable brand experiences. I bring a strong blend of strategic vision and creative passion, driving impactful design and user experiences that resonate on a personal level. My expertise spans across UX, digital, and print, where I lead and mentor teams to deliver user-centric solutions that captivate and engage. I’ve worked internationally, managing projects and collaborating with cross-functional teams to deliver compelling campaigns and cohesive brand identities. I am dedicated to transforming complex ideas into clear, impactful visuals that not only meet objectives but exceed expectations. What truly sets me apart is my ability to lead and mentor design teams, fostering a collaborative environment where creativity thrives. I believe in the power of storytelling and design to shape perceptions and create emotional connections. Whether it’s developing a brand identity that resonates or launching a campaign that sparks conversation, I approach each challenge with an open mind and a commitment to excellence.

Available to hire

With over 12 years of experience, I am a dynamic Creative Lead & Design Specialist who thrives on crafting memorable brand experiences. I bring a strong blend of strategic vision and creative passion, driving impactful design and user experiences that resonate on a personal level. My expertise spans across UX, digital, and print, where I lead and mentor teams to deliver user-centric solutions that captivate and engage. I’ve worked internationally, managing projects and collaborating with cross-functional teams to deliver compelling campaigns and cohesive brand identities.

I am dedicated to transforming complex ideas into clear, impactful visuals that not only meet objectives but exceed expectations. What truly sets me apart is my ability to lead and mentor design teams, fostering a collaborative environment where creativity thrives. I believe in the power of storytelling and design to shape perceptions and create emotional connections. Whether it’s developing a brand identity that resonates or launching a campaign that sparks conversation, I approach each challenge with an open mind and a commitment to excellence.

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Language

English
Fluent
Swedish
Fluent
Croatian
Fluent
Danish
Intermediate

Work Experience

Creative & Design Director - Communications Advisor at APSURD
January 1, 2023 - Present
Advising and leading the creative direction, brand strategy, and communication execution across multiple platforms. Responsible for developing and implementing design vision and processes that align creative output with business goals. Managing and mentoring design teams, overseeing projects from concept to delivery, and ensuring consistency across all brand touchpoints. Collaborating with clients and internal stakeholders to optimize workflows, elevate visual identity, and strengthen communication effectiveness.
Senior Art Director at Boozt / Booztlet
January 1, 2018 - January 1, 2023
Led the creative and visual execution for Boozt brand experiences, aligning with brand strategy and market trends to deliver impactful, user-centered designs. Managed a portfolio of cross-functional IT and creative projects, ensuring alignment with organizational objectives and successful delivery within established timelines. Collaborated closely with key stakeholders to define project KPIs, monitor portfolio performance, and ensure all initiatives met or exceeded objectives. Oversaw IT-enabled digital transformation initiatives, fostering collaboration across creative and business units while driving the adoption of new tools and processes. Mentored and coached team members, fostering high performance, professional growth, and improved tool adoption to enhance integration and workflow efficiency.
Creative Communications Manager at Sony Mobile Communications
January 1, 2015 - January 1, 2018
Responsible for planning, managing and designing of all creative deliverables for global marketing and corporate communications. Acted as the voice of creative distinction and design execution across all channels. Collaborated with cross-functional teams to develop and execute marketing strategies that enhanced brand visibility and customer engagement. Directed the development of creative content and marketing campaigns, aligning with brand strategy and business goals. Projects encompassed sell-in material, large-scale events, Mobile World Congress, presentations, video development and production, print collateral, and digital content creation.
Lead Designer at Sony Mobile Communications
January 1, 2011 - January 1, 2015
Responsible for shaping and developing Sony’s UI/UX design solutions, guiding projects from initial concept to final implementation. Key responsibilities included primary applications such as telephony, contacts, Sony TV app, and first impression apps with lock screen and widgets. Worked in close partnership with product managers, engineering leads, IT development teams, and user research specialists to ensure seamless collaboration and alignment across all stages of project development.
Senior Art Director at Boozt
January 1, 2018 - January 1, 2023
Led the creative and visual execution for Boozt brand experiences, aligning with brand strategy and market trends to deliver impactful, user-centered designs. Managed a portfolio of cross-functional IT and creative projects, ensuring alignment with organizational objectives and successful delivery within established timelines. Defined project KPIs, monitored portfolio performance, and ensured initiatives met or exceeded objectives. Oversaw IT-enabled digital transformation initiatives, fostering collaboration across creative and business units while driving the adoption of new tools and processes. Mentored and coached team members, fostering high performance and professional growth.
Creative Lead at Booztlet
January 1, 2018 - January 1, 2023
Led the creative direction for Booztlet brand experiences, aligning with brand strategy and market trends to deliver impactful, user-centered designs. Managed a portfolio of cross-functional IT and creative projects, ensuring alignment with organizational objectives and successful delivery within established timelines. Collaborated with key stakeholders to define project KPIs, monitor portfolio performance, and ensure initiatives met or exceeded objectives. Oversaw IT-enabled digital transformation initiatives, fostering collaboration across creative and business units while driving the adoption of new tools and processes. Mentored and coached team members, fostering high performance, professional growth, and improved tool adoption to enhance integration and workflow efficiency.

Education

Microsoft Project Management Professional Certificate at Microsoft
January 11, 2030 - December 18, 2025
Google Agile Essentials at Google
January 11, 2030 - December 18, 2025
Team Building and Leadership in Project Management at Microsoft
January 11, 2030 - December 18, 2025
Exercising Leadership: Foundational Principles at Harvard University Online
January 1, 2022 - December 18, 2025
Product Design, Prototyping, and Testing at University of Maryland
January 1, 2022 - December 18, 2025
Innovation and Design Thinking at University of Cincinnati
January 1, 2013 - December 18, 2025
Mediologi at Aalborg University
January 1, 2003 - December 31, 2004
Master's degree in Medialogi at Aalborg University
January 1, 2003 - December 31, 2004
Innovation and Design Thinking at University of Cincinnati
January 1, 2013 - December 18, 2025
Product Design, Prototyping, and Testing at University of Maryland
January 1, 2022 - December 18, 2025
Exercising Leadership: Foundational Principles at Harvard University Online
January 1, 2022 - December 18, 2025
Team Building and Leadership in Project Management at Microsoft
January 11, 2030 - December 18, 2025
Google Agile Essentials at Google
January 11, 2030 - December 18, 2025
Microsoft Project Management Professional Certificate at Microsoft
January 11, 2030 - December 18, 2025

Qualifications

Microsoft Project Management Professional Certificate
January 11, 2030 - December 18, 2025
Google Agile Essentials
January 11, 2030 - December 18, 2025
Team Building and Leadership in Project Management
January 11, 2030 - December 18, 2025
Exercising Leadership: Foundational Principles
January 1, 2022 - December 18, 2025
Product Design, Prototyping, and Testing
January 1, 2022 - December 18, 2025
Innovation and Design Thinking
January 1, 2013 - December 18, 2025
Mediologi
January 1, 2003 - December 31, 2004
Microsoft Project Management Professional Certificate
January 11, 2030 - December 18, 2025
Google Agile Essentials
January 11, 2030 - December 18, 2025
Team Building and Leadership in Project Management
January 11, 2030 - December 18, 2025
Exercising Leadership: Foundational Principles
January 1, 2022 - December 18, 2025
Product Design, Prototyping, and Testing
January 1, 2022 - December 18, 2025
Innovation and Design Thinking
January 1, 2013 - December 18, 2025
Master's degree in Medialogi
January 1, 2003 - December 31, 2004

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail