Available to hire
Hi there, I’m Gouri Arora—a Global Social Media Manager with 4+ years of experience driving audience growth, engagement, and brand storytelling across luxury hospitality, fashion, and lifestyle brands. I’ve proven track record managing multi-market social strategies across Instagram, TikTok, YouTube, and LinkedIn, collaborating with creative teams to translate insights into compelling campaigns that resonate with diverse audiences.
Language
English
Fluent
Hindi
Fluent
Spanish; Castilian
Beginner
Work Experience
Global Social Media Assistant at Radisson Hotel Group
September 1, 2025 - PresentSupported global social media strategy across six international markets, aligning content with seasonal campaigns, brand milestones, and regional openings. Managed a €94,000 paid social budget across Meta platforms, improving paid video views by 180% and contributing to 100% YoY engagement growth. Allocated spend strategically across regions based on performance insights; built and presented monthly performance reports tracking reach, engagement rate, CPM, CTR, video completion rate, and ROI. Collaborated with creative teams to brief high-performing visual assets aligned with luxury hospitality positioning.
Brand Strategy Consultant at SCHBANG | 360 Advertising Agency
October 1, 2024 - December 1, 2025Developed and executed multi-platform social media strategies for hospitality and lifestyle brands, increasing engagement by 12% and improving conversion rates by 9%. Managed end-to-end content calendars including caption writing, visual direction, and publishing workflows. Briefed photographers, videographers, and designers to ensure content aligned with luxury positioning and audience insights. Optimized content based on analytics to improve audience retention and post reach across Instagram and TikTok.
Brand Strategy Intern at SCHBANG | 360 Advertising Agency
March 1, 2023 - June 1, 2023Assisted brand strategy projects for fashion and lifestyle clients; drafted captions, visual direction, and publishing workflows; coordinated with photographers and designers; contributed to content planning and insights to support campaigns.
Marketing and Communications Intern at Nykaa (India's Leading Fashion Retail Service)
November 1, 2022 - February 20, 2023Coordinated seasonal digital content calendars, events and photo shoot planning; cross-functional asset production across merchandising and creative teams. Contributed to campaigns driving traffic growth and improved ROAS; supported influencer partnerships and deployment across digital platforms; drafted social media captions, product descriptions, and campaign messaging for Instagram and e-commerce channels.
Founder & Marketing Lead at Two Times Too | Online Thrift Store
January 1, 2021 - January 1, 2023Built and led an online thrift store, achieving organic growth and revenue improvements; managed monthly marketing budget; developed website, product positioning, pricing strategy, and customer journey; oversaw inventory, supplier negotiations, and full e-commerce decision-making.
Education
MSc in Marketing & Digital Media at ESCP Business School
June 1, 2024 - February 1, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services
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