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Marketing leader with 8+ years deep experience in Branding, Content, SEO, Communications, and Product Marketing. Proven in 0–1 builds and scaling phases, combining hands-on execution with team leadership, coaching, and strategy development. Early team member at two venture-backed companies with category-defining missions in education and travel, operating in cultures of rapid ideation-to-execution, cross-functional collaboration, and continuous iteration and experimentation.…Marketing leader with 8+ years deep experience in Branding, Content, SEO, Communications, and Product Marketing. Proven in 0–1 builds and scaling phases, combining hands-on execution with team leadership, coaching, and strategy development. Early team member at two venture-backed companies with category-defining missions in education and travel, operating in cultures of rapid ideation-to-execution, cross-functional collaboration, and continuous iteration and experimentation.

Grace Homer

Brand Strategist, Marketing Strategist, Copywriter, +3

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Marketing leader with 8+ years deep experience in Branding, Content, SEO, Communications, and Product Marketing. Proven in 0–1 builds and scaling phases, combining hands-on execution with team leadership, coaching, and strategy development. Early team member at two venture-backed companies with category-defining missions in education and travel, operating in cultures of rapid ideation-to-execution, cross-functional collaboration, and continuous iteration and experimentation.…Marketing leader with 8+ years deep experience in Branding, Content, SEO, Communications, and Product Marketing. Proven in 0–1 builds and scaling phases, combining hands-on execution with team leadership, coaching, and strategy development. Early team member at two venture-backed companies with category-defining missions in education and travel, operating in cultures of rapid ideation-to-execution, cross-functional collaboration, and continuous iteration and experimentation.

Available to hire

Marketing leader with 8+ years deep experience in Branding, Content, SEO, Communications, and Product Marketing. Proven in 0–1 builds and scaling phases, combining hands-on execution with team leadership, coaching, and strategy development.

Early team member at two venture-backed companies with category-defining missions in education and travel, operating in cultures of rapid ideation-to-execution, cross-functional collaboration, and continuous iteration and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Beginner

Work Experience

Head of Brand and Content (Remote) at VI (Series A EdTech marketplace)

January 1, 2025 - Present

Directly responsible for the 0–1 build of VI’s brand and content flywheel; multi-channel content strategy, editorial direction, brand tone and voice; email campaigns (HubSpot); SEO & GEO strategy; PR and external/internal communications; led a team of content contributors; established and centralized marketing assets and processes.

Content Marketing Manager (Remote) at VI (Series A EdTech marketplace)

March 1, 2022 - January 1, 2025

Led multi-channel content strategy, email campaigns, SEO/geo, PR, and cross-functional collaboration; managed writers and content creators; shaped product messaging and onboarding flows.

Head of Content (Remote) at Designer Journeys

September 1, 2019 - March 1, 2022

Founding member of the marketing team; built and led a five-person global content team; led SEO growth and brand rebrand initiatives; established new tone of voice and content frameworks for web, email, and social; drove high-intent content with strong conversions.

Content Coordinator (Remote) at Designer Journeys

August 1, 2018 - September 1, 2019

Drove content strategy for global SEO growth and brand initiatives; managed content across multiple locations; supported brand evolution and asset creation.

Freelance Journalist (Hybrid) at Oi Vietnam, Vinada Media, Zago

December 1, 2017 - September 1, 2019

Delivered editorial content, interviews, long-form articles, and branded storytelling for public actions and brands across Vietnam.

Account Manager (On Site) - SEO Assistant at Astwood Design Consultancy, UK

October 1, 2015 - March 1, 2017

Progressed from SEO support to client-facing account management; oversaw campaigns, designer briefs, and cross-functional delivery of key client projects.

Strategic Marketing Intern (On Site) at Cengage Learning (EMEA) HQ, UK

January 1, 2015 - September 1, 2015

Supported campaign analytics, student engagement initiatives, and UX optimization projects.