Available to hire
I’m a social media and content marketing professional based in Singapore, with hands-on experience helping SMEs build their online presence through practical, cost-effective digital strategies.
I plan and manage content across Facebook, Instagram, TikTok, and YouTube, create short-form videos and Reels, and develop SEO/GEO-optimised content to improve organic visibility, audience reach, and engagement.
I enjoy turning business goals into engaging content—whether that means supporting lead generation, strengthening customer communication, or improving content performance through analytics. With a background in business operations and SME consulting, I bring a practical, customer-focused approach to every project, from content planning and copywriting to video content, audience engagement, and ongoing optimisation.
Video & Content Portfolio:
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Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Malay
Intermediate
Chinese
Fluent
Work Experience
Business Consultant (Freelance) at Mooofit Limited (Hongkong )
February 1, 2025 - February 1, 2026Analysed SME business challenges and identified key growth bottlenecks across digital channels. Implemented process improvements to strengthen customer acquisition and engagement pipelines. Optimised customer journeys to improve conversion rates and long-term retention. Recommended practical digital strategies aligned with broader business operations.
Business Consultant (Freelance) at Mooofit Limited (Hongkong)
February 1, 2025 - February 1, 2026Analysed SME business challenges and identified key growth bottlenecks across digital channels. Implemented process improvements to strengthen customer acquisition and engagement pipelines. Optimised customer journeys to improve conversion rates and long-term retention. Recommended practical digital strategies aligned with overall business operations.
Business Consultant (Freelance) at Mooofit Limited
February 1, 2025 - February 1, 2026Analyzed SME growth challenges and identified key bottlenecks across digital channels. Implemented process improvements to strengthen customer acquisition and engagement pipelines. Optimized customer journeys to improve conversion rates and long-term retention. Recommended practical digital strategies aligned with broader business operations.
Social Media Marketing & Growth Strategist at GL Success Pte Ltd (Singapore)
October 1, 2022 - PresentPlan and manage social media content across Facebook, Instagram, TikTok, and YouTube. Create short-form videos, Reels, promotional posts, and written content to support engagement and lead generation. Develop content strategies and content calendars for consistent publishing, and create SEO/GEO-optimised content to improve organic visibility and discoverability. Analyse performance using social media analytics and adjust content approaches based on engagement and campaign results. Support lead generation and customer engagement through digital marketing activities, and advise SME owners on practical, cost-effective ways to produce content and grow digitally.
Social Media Marketing & Growth Strategist at GL Success Pte Ltd
October 1, 2022 - PresentPlanned and managed social media content across Facebook, Instagram, TikTok, and YouTube. Created short-form videos, reels, promotional posts, and written content to support audience engagement and lead generation. Developed content strategies and content calendars for consistent publishing, and produced SEO- and GEO-optimised content to improve organic visibility. Reviewed social media performance and adjusted content approaches based on engagement and campaign results. Supported customer engagement and lead generation through digital marketing activities, and advised SME owners on practical, cost-effective content production and digital growth.
Executive Secretary cum Managing Director at UCMHP Academy Pte Ltd (Singapore)
August 1, 2012 - September 1, 2022Helped grow the company from a solo startup into an education centre and expanded operations overseas. Coordinated business operations, communications, training programmes, and learner activities. Supported social media content and communication initiatives across internal and external channels. Coordinated local and overseas teams and supported senior management.
Executive Secretary cum Managing Director at UCMHP Academy Pte Ltd
August 1, 2012 - September 30, 2022Helped grow a solo startup into an education centre and supported expansion overseas. Coordinated business operations, communications, training programmes, and learner activities. Supported social media content and communication initiatives across internal and external channels. Coordinated local and overseas teams and supported senior management.
PA cum Purchasing Officer at King Wan Construction Pte Ltd (Singapore)
March 1, 2011 - July 1, 2012Helped shorten procurement processes for improved efficiency. Managed procurement operations with a focus on cost efficiency and strict quality standards. Strengthened supplier relationships and improved vendor performance metrics. Oversaw inventory planning aligned with project requirements.
PA cum Purchasing Officer at King Wan Construction Pte Ltd
March 1, 2011 - July 31, 2012Helped shorten procurement processes to improve efficiency. Managed procurement operations to ensure cost efficiency and strict quality standards. Strengthened supplier relationships and improved vendor performance metrics. Oversaw inventory planning aligned with project requirements.
Secretary cum Senior Purchasing Officer at Chin Wah (Paints) Pte Ltd (Singapore)
August 1, 2003 - February 1, 2011Negotiated 5–10% monthly cost savings on materials without compromising quality. Managed procurement and international sourcing for raw materials. Coordinated logistics and shipping operations for imported goods. Handled trade documentation including Letters of Credit.
Secretary cum Senior Purchasing Officer at Chin Wah (Paints) Pte Ltd
August 1, 2003 - February 28, 2011Negotiated 5–10% monthly cost savings on materials while maintaining quality. Managed procurement and international sourcing for raw materials. Coordinated logistics and shipping operations for imported goods. Handled trade documentation including Letters of Credit.
Education
Social Media Advertising Professional (SkillsFuture / NICF) at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Google Marketing Professional (SkillsFuture / NICF) at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Advanced Certificate in Training and Assessment (ACTA) at SkillsFuture Singapore
January 1, 2016 - January 1, 2016LCCI Private Secretary Diploma at SSTC (Education) Pte Ltd
January 1, 2001 - January 1, 2001Social Media Advertising Professional at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Google Marketing Professional at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Advanced Certificate in Training and Assessment (ACTA) at SkillsFuture Singapore
January 1, 2016 - January 1, 2016LCCI Private Secretary Diploma at SSTC (Education) Pte Ltd
January 1, 2001 - January 1, 2001LCCI Private Secretary Diploma at SSTC (Education) Pte Ltd
January 1, 2001 - January 1, 2011Advanced Certificate in Training and Assessment (ACTA) at SkillsFuture Singapore
January 1, 2016 - January 1, 2016Social Media Advertising Professional at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Google Marketing Professional at SkillsFuture Singapore / NICF
January 1, 2022 - January 1, 2022Qualifications
Social Media Advertising Professional | SkillsFuture Singapore / NICF
January 1, 2022 - September 26, 2026Google Marketing Professional | SkillsFuture Singapore / NICF
January 1, 2022 - September 26, 2026Advanced Certificate in Training and Assessment (ACTA) | SkillsFuture Singapore
January 1, 2016 - September 26, 2026LCCI Private Secretary Diploma | SSTC (Education) Pte Ltd
January 1, 2001 - September 26, 2026Social Media Advertising Professional
January 1, 2022 - September 26, 2026Google Marketing Professional
January 1, 2022 - September 26, 2026Advanced Certificate in Training and Assessment (ACTA)
January 1, 2016 - September 26, 2026LCCI Private Secretary Diploma
January 1, 2001 - September 26, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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