Hi, I’m Gracia Goh, a designer from Singapore with a deep passion for social justice. Over the years, I’ve worked in visual communications, web design, and video production, collaborating with organizations like NewNaratif, NextofKin, and Politics In Motion in New York City.
I believe in the power of design to create positive change, and I’m dedicated to using design justice principles to support socially-oriented organizations. My goal is to amplify marginalized voices and develop community-driven solutions that make a real difference. Let’s connect and create something impactful together!
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Principles of Democracy: A Branding Perspective
As a designer, I believe that the principles of democracy aren’t just political concepts—they are essential values that can drive powerful and ethical branding. Here’s how I integrate these principles into my work:
This series evolved democratically, beginning with a collection of articles proposing key principles for Southeast Asian democracy. These articles were followed by virtual Democracy Classrooms, where participants engaged in discussions about these principles. Together, we explored and defined concepts like self-determination and historical awareness, adapting them to our unique contexts. Subsequent events and outputs focused on how we practiced and promoted democracy within our local communities.
We also encouraged discovering democratic practices by exploring examples from across the region on an interactive map.
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