I’m a filmmaker and creative director telling human stories through the lens of sport, endurance, and culture. My work sits at the crossroads of performance and aesthetics where effort becomes emotion, and movement turns into visuals. Over the years, I’ve worked with brands and athletes shaping the future of their disciplines — from Tag Hueur, Asics and Porsche, to Bandit Running, On, Salomon, and Red Bull. Whether I’m documenting a CrossFit athlete’s journey, capturing the tension of an ultra-trail start line, or designing a high-end brand film, my goal is always the same: create visuals that move people. Through BrineWorks, the creative studio I founded, I develop films, campaigns, and visual identities for brands that see sport as culture — not just competition. I also lead the marketing strategy for Stimcare and Iakota, blending storytelling, performance science, and visual design into coherent ecosystems. My approach is rooted in authenticity, precision, and emotion. I believe in visuals that breathe — built on real moments, human connection, and a timeless sense of style.

Gregoire Cohen

PRO

I’m a filmmaker and creative director telling human stories through the lens of sport, endurance, and culture. My work sits at the crossroads of performance and aesthetics where effort becomes emotion, and movement turns into visuals. Over the years, I’ve worked with brands and athletes shaping the future of their disciplines — from Tag Hueur, Asics and Porsche, to Bandit Running, On, Salomon, and Red Bull. Whether I’m documenting a CrossFit athlete’s journey, capturing the tension of an ultra-trail start line, or designing a high-end brand film, my goal is always the same: create visuals that move people. Through BrineWorks, the creative studio I founded, I develop films, campaigns, and visual identities for brands that see sport as culture — not just competition. I also lead the marketing strategy for Stimcare and Iakota, blending storytelling, performance science, and visual design into coherent ecosystems. My approach is rooted in authenticity, precision, and emotion. I believe in visuals that breathe — built on real moments, human connection, and a timeless sense of style.

Available to hire

I’m a filmmaker and creative director telling human stories through the lens of sport, endurance, and culture.
My work sits at the crossroads of performance and aesthetics where effort becomes emotion, and movement turns into visuals.

Over the years, I’ve worked with brands and athletes shaping the future of their disciplines — from Tag Hueur, Asics and Porsche, to Bandit Running, On, Salomon, and Red Bull. Whether I’m documenting a CrossFit athlete’s journey, capturing the tension of an ultra-trail start line, or designing a high-end brand film, my goal is always the same: create visuals that move people.

Through BrineWorks, the creative studio I founded, I develop films, campaigns, and visual identities for brands that see sport as culture — not just competition. I also lead the marketing strategy for Stimcare and Iakota, blending storytelling, performance science, and visual design into coherent ecosystems.

My approach is rooted in authenticity, precision, and emotion. I believe in visuals that breathe — built on real moments, human connection, and a timeless sense of style.

See more

Language

French
Fluent
English
Fluent

Work Experience

Marketing Director at Stimcare
October 31, 2022 - October 29, 2025
Creative Director at Culture Athletics
April 2, 2025 - Present
Creative Agency Owner at Brineworks
September 7, 2022 - Present

Education

Bachelor of Entrepreneurship and Business innovation at Tilburg University
August 1, 2020 - August 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Other