Available to hire
I design and lead revenue-generating marketing systems that align strategy with measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth, having led multichannel organizations with full revenue accountability, including a $40M national division, and managing teams across acquisition, lifecycle marketing, and operations.
I focus on aligning marketing to defined revenue objectives before activating channels, establishing KPI tracking and executive reporting before scaling spend, building full-funnel acquisition programs, and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca I provide audit-led growth strategy and AI-enabled marketing system design for organizations seeking clarity and accountable growth. In parallel, I teach digital marketing and AI applications at Sheridan, bringing applied research into classroom practice.
Skills
Experience Level
Expert
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Expert
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Expert
Language
English
Fluent
Work Experience
Digital Marketing Researcher & Consultant at DigitalMarketingResearch.ca
April 1, 2021 - PresentCanadian platform focused on research-backed digital marketing education and AI integration, offering training programs, workshops, personal consulting, and strategy audits to improve marketing performance. Conducts ongoing research on digital marketing and AI's impact, providing insights on tools like ChatGPT, SEMrush, and Surfer SEO.
Team Lead at Sheridan
July 1, 2020 - PresentLead a team in digital marketing initiatives and contributed to curriculum development and research at Sheridan College.
Professor of Digital Marketing at Sheridan College
April 1, 2015 - PresentTeach digital marketing courses, develop curriculum, supervise capstone projects, and lead research initiatives; engage in program coordination and EDGE mentorship.
Program Coordinator, Advertising and Marketing Communications at Sheridan College
January 1, 2024 - October 24, 2025Oversee program operations for Advertising and Marketing Communications; coordinate courses, curriculum updates, and student experiences.
Program Coordinator, Marketing at Sheridan College
September 1, 2023 - October 24, 2025Oversee Marketing program activities; implement changes; coordinate courses.
Program Advisor at Sheridan College
August 1, 2019 - October 24, 2025Advised students on program requirements, assisted with curriculum planning, and supported student success.
EDGE @ Sheridan Mentor-In-Residence at EDGE Center
January 1, 2018 - PresentMentor to entrepreneur start-ups, supported development of entrepreneurship training workshops, and led capstone projects.
Digital Marketing Consultant at Bagel Plus (1979) Limited
October 1, 2025 - October 24, 2025Leading a full-funnel digital transformation for a legacy bakery-café. Installed GA4, Meta Pixel, and CRM; rebuilt website UX/SEO; activated Google Business Profile; launched email, loyalty, and paid media campaigns; built dashboards and KPIs.
Sessional Lecturer at University of Ontario Institute of Technology
August 1, 2019 - October 24, 2025Developed Digital Marketing Course and Instruction Support for International Management.
Professor at Durham College
August 1, 2019 - October 24, 2025Taught Digital Marketing courses; supported program activities in marketing education.
AuroraCon Multichannel Digital Marketing Management at eosFirst.com
May 1, 2018 - October 24, 2025Assisted companies with business development and marketing planning, online development, and operational needs. Integrated offline marketing with online marketing; strong ecommerce marketing background.
Operations Manager at Gardens Alive / The Added Touch
May 1, 2013 - October 24, 2025Canadian operations management; supported growth to 25M+ in sales; aligned marketing and operations for efficiency.
President at The Added Touch
February 1, 2009 - October 24, 2025Managed all aspects of a consumer marketing business, including catalog, retail, and ecommerce; led a team up to 100 during peak seasons.
Book Clubs Manager at Scholastic Books
December 1, 1995 - October 24, 2025Managed the Canadian Book Clubs Division worth approximately $40 million.
Instructor (Part-Time) at Humber College
April 1, 1994 - October 24, 2025Direct Marketing Fundamentals instruction.
Account Manager at Young & Rubicam
July 1, 1992 - October 24, 2025Worked on accounts including Book-of-the-Month Club, Art Gallery of Ontario, IBM, etc.
Professor of Digital Marketing at Sheridan
April 1, 2015 - PresentTeach digital marketing strategy, performance marketing, analytics, and AI applications; integrate applied research with real-world execution frameworks drawn from executive and consulting experience.
Program Coordinator, Advertising and Marketing Communications at Sheridan
August 1, 2022 - January 31, 2024Oversee curriculum and program operations within Advertising and Marketing Communications, coordinating faculty, resources, and student outcomes.
Program Coordinator, Marketing at Sheridan
January 1, 2022 - September 30, 2023Coordinate marketing program activities, supporting curriculum development and student services.
Program Advisor at Sheridan
August 1, 2018 - August 31, 2019Provide academic and program advisory support, guiding students through curriculum choices and career pathways.
Mentor-In-Residence, EDGE Center at EDGE @ Sheridan
January 1, 2018 - PresentAdvised early-stage founders on business model development, go-to-market strategy, and digital acquisition planning within Sheridan’s entrepreneurship center.
Digital Marketing Researcher & Consultant at Self-employed / DigitalMarketingResearch.ca
April 1, 2021 - PresentProvide audit-led growth strategy and fractional CMO leadership to business owners and executive teams; diagnose revenue constraints, redesign acquisition and conversion systems, and implement measurable marketing infrastructure.
Team Lead at University of Ontario Institute of Technology
August 1, 2017 - August 31, 2019SShip as Sessional Lecturer, developing and delivering marketing courses with a focus on digital marketing and analytics.
Professor at Durham College
December 1, 2016 - August 31, 2019Developed and taught courses in digital marketing and international management; supported instructional activities and curriculum development.
AuroraCon Multichannel Digital Marketing Management at eosFirst.com / AuroraCon
March 1, 2009 - May 31, 2018Led integrated multichannel marketing and business development initiatives, aligning ecommerce, digital infrastructure, and operational systems to revenue and margin targets.
Canadian Operations Management at Gardens Alive / The Added Touch
March 1, 2009 - May 31, 2013Led Canadian marketing and operations functions, contributing to revenue growth through acquisition strategy, operational alignment, and multichannel marketing integration.
President at The Added Touch
January 1, 1996 - February 28, 2009Full P&L responsibility for consumer marketing organization spanning catalogue, retail, and ecommerce; oversaw acquisition marketing, merchandising, fulfillment, and operations.
Manager at Scholastic Books Book Clubs
August 1, 1992 - December 31, 1995Led a $40M national division with responsibility for acquisition marketing, lifecycle programs, pricing, forecasting, and cross-functional coordination.
Instructor (Part-Time) at Humber College
September 1, 1993 - April 30, 1994Direct Marketing Fundamentals course delivery and academic support.
Account Manager at Young & Rubicam
September 1, 1988 - July 31, 1992Managed client relationships and integrated marketing initiatives across national accounts including IBM and the Art Gallery of Ontario.
Education
Master of Business Administration - MBA, Marketing at University of Alberta
September 1, 1986 - April 1, 1988BA (Honours), Statistics, Social Psychology, Philosophy at University of Alberta
January 1, 1982 - January 1, 1986Master of Business Administration - MBA, Marketing at University of Alberta
September 1, 1986 - April 1, 1988BA (Honours), Statistics, Social Psychology, Philosophy at University of Alberta
January 1, 1982 - January 1, 1986Qualifications
Google AI Essentials
January 11, 2030 - October 24, 2025Impactful Teaching Practices in Higher Ed
January 11, 2030 - October 24, 2025AI in Marketing
January 11, 2030 - October 24, 2025Google AI Essentials
January 11, 2030 - February 20, 2026Impactful Teaching Practices in Higher Ed
January 11, 2030 - February 20, 2026AI in Marketing
January 11, 2030 - February 20, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Retail, Software & Internet
Skills
Experience Level
Expert
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Expert
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Expert
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