I'm a multidisciplinary designer searching for harmony in my work. I orchestrate immersive experiences that empower a company's values and you.
I’m a multidisciplinary designer searching for harmony in my work. I orchestrate immersive experiences that empower a company’s values and you.
Over 11 years, I’ve worked with a diverse range of clients—sometimes emerging startups, sometimes established companies and sometimes international enterprises. In my work I’ve contributed to every aspect of the design process: helping with strategy, forming a vision into a cohesive brand and product, continuously developing a product, translating the overall design language into a design system and building and leading a design team.
A set of projects I lead at MAD: ZEIT Online, Sparkasse, BVG, Themis, Back
Other clients include: Yandex, Nutanix, ING, Wirecard, YEAY, Holvi
Employment and project experience
Product Designer Freelance
2012 – Present
Prdocut Designer Stark
2022 – 2023
Design MAD
2017 – 2021
Product Designer Nutanix
2016 – 2019
Product Designer Quantilope
2015 – 2017
For a pilot project, we teamed up with BVG to design the interface for one of the two new vending machines that were installed in hundreds of trams. The design resembles BVG's ticket app—the app is already being used by many Berliners—to create a seamless experience across their various touch-points. Led all design efforts on this project at MAD.
Themis is a digital learning platform on government-level. Europe's city administrations are stuck in Neuland with jarringly little support to prepare them for the digitalisation of governments and help them find their way through. Themis transforms all that land into an easy-to-use e-learning platform. As we became one with the founders, we started executing on their vision, translating it into a brand, marketing site and product. Accessibility, ease of understanding and wayfinding played an integral part in the design process. The adaptable design system, that also informed the branding, acts on top as a gatekeeper that keeps barriers away which can arise from confusion. This way, users can focus solely on the learning part. Work done at MAD.
Branding for Back. A modern collaboration and automation platform that enables internal service teams to manage all workplace requests on one intuitive platform. Work done at MAD.
Berlin's renowned public transit company, BVG, has a diverse set of commuters that use their services daily. Each one of them with their own needs and problems. The assemble that covers all touchpoints form one consistent and accessible digital ticketing solution, wrapped in an adaptable design system that works across all platforms and in all environments. Everything that wasn't absolutely required to get from A to B or C was stripped away. Friction was further meticulously reduced by simplifying the tickt purchasing process and lowering the number of steps required to buy a ticket. Lead design at MAD ui ux mobile iOS app productdesign designsystem
ZEIT Online, one of the leading online publications, paired up with us to envisage a new kind of heartbeat that is behind every online publication: the comment section that fosters reader interactions and dynamic discourse. The 6-week sprint began with a workshop transitioning into a continuous cycle of explorations in a collaborative environment. What came out was a concept that would enrich the commenting experience of ZEIT Online's diverse user base by providing them with the right tools to have their words in their language read, contributing to a more diverse and lively space. The team consisted of an array of different functions, with me leading all design efforts at MAD. ui ux strategy productdesign research
Leading the design at MAD, we built a new online banking frontend for one of Germany's biggest banks, with over 20 million users. The project was kicked off with a rapid-fire 8-week sprint to chalk out the major next steps in their digital evolution that'd surround three key areas. We worked side-by-side with design, developers and two of Sparkasse's stakeholders. The outcome was a validated design direction that served as the foundation for a continuous collaboration over the next three years. Over the course of this cross-discipline-teamwork we refined and expanded the design alongside a scalable and accessible design system, incorporating feedback from ongoing user testing and incorporating new features and functionalities. ui productdesign webapp strategy userresearch
Post a job and invite grtner, or contact them directly. No hidden commission.
