Branding & Product Design for Themis

Themis is a digital learning platform on government-level. Europe’s city administrations are stuck in Neuland with jarringly little support to prepare them for the digitalisation of governments and help them find their way through. Themis transforms all that land into an easy-to-use e-learning platform.

As we became one with the founders, we started executing on their vision, translating it into a brand, marketing site and product. Accessibility, ease of understanding and wayfinding played an integral part in the design process. The adaptable design system, that also informed the branding, acts on top as a gatekeeper that keeps barriers away which can arise from confusion. This way, users can focus solely on the learning part.

Work done at MAD.