Available to hire
I am a marketing professional with experience in brand strategy, digital marketing, and customer experience across Canada and Brazil. I specialize in developing campaigns and platforms that combine creativity with measurable results. My background spans managing multi-channel campaigns, optimizing digital content, and leveraging data and user insights to enhance engagement and drive business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Freelance Digital Marketing Consultant at Blue Digital
September 1, 2025 - September 29, 2025Mapped processes and documented workflows to drive digital transformation and improve efficiency across Brazilian and Canadian teams. Developed digital marketing strategies, managed SEO, Google Ads, and social media campaigns, optimizing KPIs and ROI. Created high-conversion visual and ad content using behavioral insights, market trends, and AI tools.
Customer Experience & Operations at Silva Groceries Ltd
June 1, 2023 - September 29, 2025Developed customer engagement initiatives that boosted average transaction value. Oversaw loyalty program operations and managed feedback channels to enhance brand reputation. Created and delivered visual contents supporting in-store marketing campaigns.
Business Development & Digital Marketing Specialist at Trillium Med Village
August 1, 2021 - September 29, 2025Conducted user research and competitive analyses to improve campaign segmentation. Managed three full branding projects, including visual identity and digital content. Created digital and visual materials for social media and newsletters. Supported managers in planning, monitoring, and progress communication. Developed training materials and manuals for adoption of new processes and tools.
Freelance Photographer at Gabby Reis Photo
January 1, 2020 - September 29, 2025Delivered over 100 photography projects for brands and individuals, supporting content marketing and brand storytelling. Produced and edited visual content for websites, social media, and promotional campaigns. Directed clients during photo shoots to ensure consistency with brand guidelines.
Graphic Designer & Photographer at PortCasa
April 1, 2015 - September 29, 2025Produced visual marketing assets such as banners, social media graphics, and product images. Managed e-commerce photography, optimizing images for SEO and UX, improving product page conversion rates by 15%.
Middle Office Analyst at Itaú BBA
September 1, 2012 - September 29, 2025Managed financial transaction operations and optimized reporting processes. Developed solutions to improve internal workflow efficiency. Maintained frequent communication with over 300 institutional clients, meeting strict deadlines and quality standards.
Education
Digital Marketing Specialist at Toronto School of Management
January 1, 2021 - September 29, 2025Advertising & Marketing at Nove de Julho University
January 11, 2030 - September 29, 2025Google Ads Certification (Video/Display/Search) at Google
January 1, 2021 - September 29, 2025SEO at Impacta
January 1, 2013 - September 29, 2025Social Media Marketing at Belas Artes
January 1, 2013 - September 29, 2025Adobe Creative Suite at Impacta
January 1, 2008 - September 29, 2025Qualifications
Google Ads Certification (Video/Display/Search)
January 1, 2021 - September 29, 2025SEO Certification
January 1, 2013 - September 29, 2025Social Media Marketing Certification
January 1, 2013 - September 29, 2025Adobe Creative Suite Certification
January 1, 2008 - September 29, 2025MBA in Brand Management
January 11, 2030 - September 29, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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