Senior Designer at MONKS

Led design projects for global brands such as Amazon, AliExpress, and McArthurGlen, creating campaigns, design systems, and digital content tailored for international markets. Designed and maintained scalable visual identity systems to ensure brand coherence across global platforms and teams. Produced digital and social media assets that drove audience engagement and brand relevance. Contributed to innovation and AI-powered design initiatives, participating in R&D projects and workflows involving generative AI.

Senior Brand Designer at KFC Ecuador

Developed and optimized comprehensive brand identity systems, resulting in an 80% increase in brand recognition across Ecuador. Adapted global campaigns for the regional market, earning national and international recognition for creativity and execution. Directed the brand’s social media visual strategy, generating over 100 million organic interactions. Elevated KFC Ecuador as a benchmark in branding and visual innovation in the region.

Senior Designer / Art Director at PUNTO 99

Mentored multidisciplinary design teams, promoting creative excellence and collaboration. Designed key visuals and brand systems that improved brand recognition and market consistency. Executed viral campaigns that significantly boosted visibility and brand awareness.

Creative / Art Director at KROMA

Led art direction and design team management, ensuring high visual standards and consistency across all digital deliverables. Oversaw creative processes and established workflows that optimize timelines and elevate creative output. Developed compelling digital content aligned with marketing goals, storytelling, and user experience. Collaborated with strategy, content, and development teams to deliver effective, on-brand solutions.

Brand Designer at IMPAQTO

Designed and established key visuals and comprehensive social media designs that strengthened brand identity and engagement across digital platforms. Developed and implemented effective social media strategies, driving audience growth and enhancing online presence. Led and mentored the internal design team, ensuring high-quality creative output and fostering a collaborative work environment.