Video content specialist with years of experience, over 150M views across creators and brands, former content manager of the largest cartoon Instagram page in the world, and collaborator on campaigns with Manchester City and Newcastle.

Gustavo Henrique Marques de Sousa

Video content specialist with years of experience, over 150M views across creators and brands, former content manager of the largest cartoon Instagram page in the world, and collaborator on campaigns with Manchester City and Newcastle.

Available to hire

Video content specialist with years of experience, over 150M views across creators and brands, former content manager of the largest cartoon Instagram page in the world, and collaborator on campaigns with Manchester City and Newcastle.

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Language

Portuguese
Fluent
English
Fluent
German
Intermediate

Work Experience

Content Lead & Digital Projects (International and Creative Accounts) at Various Clients (International NGOs, creators, and entertainment brands)
December 31, 2024 - December 31, 2024
Led content strategy and execution for diverse clients, including the largest Instagram account for the cartoon character Gleiverson Duarte. Planned editorial calendars, briefs, scripts, and performance follow-ups; developed and managed content collaborations with Manchester City and Newcastle; created campaigns for German NGOs; produced short-form video content (Reels, Shorts, TikTok) and static creatives; monitored reach, views, engagement, and CTR to optimize formats and posting frequency.
Mid-Level Video Editor for Social Media at Volkswagen do Brasil
December 31, 2024 - December 31, 2024
Edited video content for digital campaigns and social channels (Instagram, YouTube, TikTok, Facebook) supporting product launches and brand positioning. Adapted pieces to vertical, horizontal, and square formats while preserving brand identity. Collaborated on scripts, storyboards, and visual concepts; optimized hooks, openings, CTAs, and duration based on retention and view metrics. Managed media libraries to ensure efficient production.
Digital Marketing & Social Media Analyst at Mercedes-Benz Brazil
December 31, 2020 - December 31, 2020
Planned and executed digital marketing and social media strategies for corporate channels (Instagram, Facebook, LinkedIn, YouTube). Created content including post copy, scripts, and basic video edits for institutional and product content. Tracked campaign performance (paid and organic) and supported optimization; coordinated campaigns with agencies and internal stakeholders; supported events by capturing material for digital use.
Marketing Intern at Mercedes-Benz Brazil
December 31, 2017 - December 31, 2017
Assisted Marketing in updating communication materials and supporting institutional campaigns. Supported social media by organizing content, drafting captions, and managing posting calendars; prepared internal presentations and materials for dealerships; consolidated data and insights from campaign reports.

Education

Add your educational history here.

Qualifications

Bachelor’s Degree
January 11, 2030 - November 14, 2025

Industry Experience

Media & Entertainment, Manufacturing, Non-Profit Organization
    paper Video Editor & Content Manager for Volkswagen Brazil and Mercedes-Benz

    Edited and managed video content for Volkswagen Brazil and Mercedes-Benz, creating campaigns and social media assets aligned with each brand’s visual identity. Worked on storytelling, pacing, and format optimization to increase reach, engagement, and brand awareness.

    paper Video Editor for Top Roblox and Minecraft Channel in Brazil

    Edited videos for one of the largest Roblox and Minecraft channels in Brazil. Worked on engaging edits, strong hooks, and eye-catching thumbnails to boost views, clicks, and audience loyalty.

    paper ontent Creation for the World’s Largest Açaí Exporter

    Produced and edited videos for the world’s largest açaí exporter, focusing on brand storytelling, product highlights, and global reach. Created content for social media, campaigns, and institutional use.

    paper Video Editor for Manchester City and Newcastle

    Edited and adapted videos that were published on the official channels of Manchester City and Newcastle. Followed each club’s visual identity and optimized content for social media formats and audience engagement.

    paper Content Manager of the world's largest drawing Instagram account

    Managed the full content pipeline, including planning, scripting, and video editing. Responsible for posting schedules, visual consistency, and performance optimization to keep engagement high every day.