Social Media Manager at MPC Emotional Content (Madrid - Remote)

Social Media Manager for Santander Bank’s global campaigns across LinkedIn, Instagram, TikTok, X & Facebook, driving audience growth, engagement, and brand visibility. Define and lead creative content strategies from concept to publication, informed by audience insights and performance analytics; optimise storytelling through tailored formats (e.g., short-form video for Instagram, thought leadership on LinkedIn). Coordinate paid content activations with external team, tracking organic/paid performance and engagement trends to inform monthly KPI reporting and strategic recommendations. Point of contact with Santander’s communications team to ensure alignment across social content, calendars, and community management initiatives (e.g., campaign launches, partnership announcements). Monitor community interactions, uncovering opportunities to elevate brand visibility and reputation (e.g., promoting local initiatives, reworking brand content for external use). Strategised and executed six campaigns in six months, responding to evolving content consumption trends (video dominance) and the need to engage new audiences, including corporate stakeholders. Delivered over 125K new followers, 170K engagements, and 150K Instagram views, while reducing costs through planning and internal collaborations. Content creation for Santander’s President and CEO. Community management and copywriter for the global head of Human Resources, and Getnet (payments fintech).