Bradley L

I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity.

I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes.

My work typically includes:

• Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation)
• Auditing and rebuilding underperforming marketing systems and tech stacks
• Improving conversion rates, retention, and customer lifetime value
• Aligning marketing execution with revenue, operations, and product teams
• Supporting hiring, mentoring, and process design for marketing teams

I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.