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I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity. I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes. My work typically includes: - Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation) - Auditing and rebuilding underperforming marketing systems and tech stacks - Improving conversion rates, retention, and customer lifetime value - Aligning marketing execution with revenue, operations, and product teams - Supporting hiring, mentoring, and process design for marketing teams I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.…I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity. I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes. My work typically includes: - Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation) - Auditing and rebuilding underperforming marketing systems and tech stacks - Improving conversion rates, retention, and customer lifetime value - Aligning marketing execution with revenue, operations, and product teams - Supporting hiring, mentoring, and process design for marketing teams I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.

Bradley L

Marketing Consultant, Brand Strategist, Growth Marketer, +3

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I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity. I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes. My work typically includes: - Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation) - Auditing and rebuilding underperforming marketing systems and tech stacks - Improving conversion rates, retention, and customer lifetime value - Aligning marketing execution with revenue, operations, and product teams - Supporting hiring, mentoring, and process design for marketing teams I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.…I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity. I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes. My work typically includes: - Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation) - Auditing and rebuilding underperforming marketing systems and tech stacks - Improving conversion rates, retention, and customer lifetime value - Aligning marketing execution with revenue, operations, and product teams - Supporting hiring, mentoring, and process design for marketing teams I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.

Available to hire

I am a senior growth and marketing consultant with over 20 years of experience helping companies build, scale, and optimize revenue-driving marketing systems. My background spans high-growth eCommerce, B2B SaaS, fintech, and regulated industries, where execution precision and compliance matter as much as creativity.

I specialize in lifecycle marketing, marketing operations, and demand generation, with deep expertise in email and retention strategy, customer journey orchestration, and performance optimization across paid and owned channels. I have built and led in-house teams, partnered with founders and executives, and operated as a fractional leader responsible for strategy, execution, and measurable outcomes.

My work typically includes:

Designing and optimizing full-funnel lifecycle programs (email, CRM, automation, segmentation)
Auditing and rebuilding underperforming marketing systems and tech stacks
Improving conversion rates, retention, and customer lifetime value
Aligning marketing execution with revenue, operations, and product teams
Supporting hiring, mentoring, and process design for marketing teams

I am hands-on by default. I do not provide abstract recommendations that sit in slide decks—I focus on building systems that work, scale, and generate results. Clients engage me when they need experienced leadership, clear thinking, and execution they can trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Fractional Marketing Consultant at Guidant CMO (Self-employed)

January 1, 2021 - Present

Advise startups and growth-stage health and wellness companies to deliver tailored marketing strategies, solve critical challenges, and align initiatives with business goals. Design and execute omnichannel marketing campaigns, manage budgets, optimize lifecycle marketing, and refine audience targeting to drive client growth. Provide data-driven recommendations to achieve KPIs, enhance performance, and ensure client satisfaction and long-term success.

Director of Marketing at Paradigm Media Agency

January 1, 2022 - December 31, 2023

Directed a team of marketers, overseeing strategy development and campaign execution for high-profile e-commerce clients. Partnered with clients to meet business goals through omnichannel marketing strategies and cross-functional collaboration; expanded services and improved client satisfaction. Led initiatives that delivered significant revenue growth and improved engagement across paid, email, and content programs.

Director of Marketing at NuZee Inc. (dba Coffee Blenders)

April 1, 2019 - October 1, 2020

Provided strategic and tactical leadership for marketing across digital channels; drove Amazon sales growth and overall revenue, elevated brand positioning, and launched a new coffee subscription service. Built B2B marketing programs to generate leads and partnerships for the coffee co-packing business.

Director of Digital Marketing at FMG Suite

July 1, 2017 - December 31, 2018

Directed multi-channel marketing strategies for a B2B SaaS platform, collaborating with creative, sales, and product teams. Improved KPIs for demand generation, customer acquisition, and lead nurturing; increased lead generation and conversion through integrated campaigns across social, content, and paid media; leveraged analytics to optimize performance.

Director of Marketing at OneRoof Energy

July 1, 2015 - December 31, 2016

Led the development and execution of integrated marketing strategies, improved workflows, and enhanced customer acquisition and brand visibility in the renewable energy sector; contributed to a cohesive customer journey and cross-team collaboration. Managed redesigns and campaigns to improve performance and efficiency.

General Manager at VISISEEK

October 1, 2013 - January 1, 2015

Directed a team of marketers and developers to execute programmatic advertising, search marketing, SEO, and web development. Implemented data-driven processes to improve campaign performance, user experience, and client growth; maintained high client satisfaction and retention.

Chief Operating Officer at SEO Inc

October 1, 2002 - March 1, 2013

Scaled the agency from 6 to 50 employees by launching new services, optimizing leadership performance, and implementing digital tools to streamline workflows. Led contract negotiations, improved campaign ROI, and expanded client relationships; helped the company achieve recognition and growth.