I am a marketing and e-commerce professional with a passion for creating impactful campaigns and enhancing customer experiences. I believe in data-driven decision-making and constantly seek to improve processes to achieve better performance and conversion rates in e-commerce and digital marketing.

Guilherme Scolaro Viana

I am a marketing and e-commerce professional with a passion for creating impactful campaigns and enhancing customer experiences. I believe in data-driven decision-making and constantly seek to improve processes to achieve better performance and conversion rates in e-commerce and digital marketing.

Available to hire

I am a marketing and e-commerce professional with a passion for creating impactful campaigns and enhancing customer experiences. I believe in data-driven decision-making and constantly seek to improve processes to achieve better performance and conversion rates in e-commerce and digital marketing.

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Skills

Experience Level

Expert

Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate

Work Experience

Senior Marketing & E-Commerce Analyst at Kenpo Sports
January 1, 2025 - Present
Managed e-commerce operations and online strategies, focusing on enhancing customer experience and conversion rates. Implemented CRM systems for effective follow-up and customer communication, analyzed data for performance improvement, and collaborated with marketing teams to drive business goals.
Marketing Analyst & Event Producer at Brazza Caxias
January 1, 2021 - January 1, 2021
Planned and organized events aligned with the brand's identity, managed suppliers and logistics, and developed visual identities for each event. Implemented CRM strategies and provided specialized customer service, fostering loyalty and engagement.
Sales Assistant at Dunnes Stores
January 1, 2019 - January 1, 2020
Provided excellent customer service, applied merchandising techniques, and effectively monitored stock levels. Maintained cash register operations and addressed customer issues independently.
Sales Assistant at Euro Giant
December 31, 2017 - December 31, 2018
Assisted in managing sales operations and providing personalized customer solutions while ensuring product excellence and adherence to merchandising standards.
Product Designer & Technical Support at Remo Produções e Medanhas
December 31, 2012 - December 31, 2016
Led design projects, optimized product materials, and enhanced customer partnerships to ensure product quality and satisfaction.

Education

Degree in Marketing at Universidade de Caxias do Sul
January 1, 2019 - January 1, 2023
Digital Marketing at Flexxo
January 1, 2021 - January 1, 2021
MBA in Marketing Intelligence at Exame & St. Paul
January 1, 2023 - May 26, 2026
English Certificate - C1 Level at Erin School of English
January 1, 2019 - January 1, 2019
Digital Marketing at IBAT College Dublin
January 1, 2020 - January 1, 2020
Degree in Marketing at Universidade de Caxias do Sul
January 1, 2019 - January 1, 2023
Digital Marketing at Flexxo
January 1, 2020 - January 1, 2021
Marketing at Ibat College Dublin
January 1, 2018 - January 1, 2020

Qualifications

MBA in Marketing Intelligence
January 1, 2022 - January 1, 2026

Industry Experience

Retail