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I'm Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs. Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.…I'm Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs. Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.

Guilherme Tonial

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I'm Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs. Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.…I'm Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs. Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.

Available to hire

I’m Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs.

Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.

Skills

Copywriting

Branding

Email Marketing

Experience Level

Copywriting

Expert

Branding

Expert

Email Marketing

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Senior Health Copywriter at Pura Vida – Nestlé Health Science Brand

January 1, 2022 - Present

Developed communication and advertising materials, including headlines, copy, podcasts, and original campaigns for the Puravida PRIME online health education platform. Spearheaded AI integration in content production, increasing efficiency and creativity. Achieved 6,000 subscribers in 5 months; captured 200,000 leads in 2022; averaged 2,000 listeners per week on Puravida CAST.

Health Copywriter at Vita Science

December 31, 2021 - October 22, 2025

Created engaging communication and advertising materials for online health products and supplements. Successfully launched 30+ health digital products and contributed to $6 million in billing in 2021.

Health Copywriter at Caffeine Army

July 31, 2021 - October 22, 2025

Developed product materials for nutritionists, enhancing product understanding and market reach.