Guilherme Tonial
I'm Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting.
About
I’m Guilherme Tonial, a creative and results-driven Senior Health Copywriter with over 4 years of experience in direct response copywriting. I’ve proven my ability to craft compelling communication and advertising materials across multiple online platforms, including headlines, copy, podcasts, and original campaigns for health education programs.
Collaborative by nature, I enjoy cross-functional teamwork, mentoring colleagues, and optimizing processes to drive performance through data-driven strategies. I’m passionate about continuous improvement in operational performance and delivering clear, impactful messaging that resonates with audiences.
- 5 years' experience
- Joined October 2025
Skills· 3
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Healthcare
- Professional Services
- Media & Entertainment
More experts in Sao Paulo, Brazil
Work experience
Developed communication and advertising materials, including headlines, copy, podcasts, and original campaigns for the Puravida PRIME online health education platform. Spearheaded AI integration in content production, increasing efficiency and creativity. Achieved 6,000 subscribers in 5 months; captured 200,000 leads in 2022; averaged 2,000 listeners per week on Puravida CAST.
Created engaging communication and advertising materials for online health products and supplements. Successfully launched 30+ health digital products and contributed to $6 million in billing in 2021.
Developed product materials for nutritionists, enhancing product understanding and market reach.
Education
Certifications and awards
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