Hi, I’m Gui Zagonel. I’m a brand designer and visual designer with over a decade of experience helping startups and global teams articulate their identity across digital and marketing channels. Based in Valencia, I lead creative teams, shape brand systems, and craft compelling visual narratives from strategy to execution. I’m passionate about building scalable design systems, mentoring talent, and delivering high-quality assets—from brand identities and UI visuals to presentations and campaigns—that resonate across 42+ countries and multiple industries.…

Gui Zagonel

Hi, I’m Gui Zagonel. I’m a brand designer and visual designer with over a decade of experience helping startups and global teams articulate their identity across digital and marketing channels. Based in Valencia, I lead creative teams, shape brand systems, and craft compelling visual narratives from strategy to execution. I’m passionate about building scalable design systems, mentoring talent, and delivering high-quality assets—from brand identities and UI visuals to presentations and campaigns—that resonate across 42+ countries and multiple industries.…

Available to hire

Hi, I’m Gui Zagonel. I’m a brand designer and visual designer with over a decade of experience helping startups and global teams articulate their identity across digital and marketing channels. Based in Valencia, I lead creative teams, shape brand systems, and craft compelling visual narratives from strategy to execution.

I’m passionate about building scalable design systems, mentoring talent, and delivering high-quality assets—from brand identities and UI visuals to presentations and campaigns—that resonate across 42+ countries and multiple industries.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced
Italian
Advanced

Work Experience

Brand Designer & Strategist at GUI-ZAG Studio
April 1, 2023 - Present
Independent brand and design consultancy working with international clients.
Head of Visual Brand at Jeff App
October 1, 2019 - April 1, 2023
Led visual brand strategy and design across global services; responsible for brand guardianship and UI/visual design.
Partner Design Manager at Jeff App
May 1, 2019 - October 1, 2019
Design leadership, team management and stakeholder alignment in a multi-country startup.
Graphic Designer Senior at Jeff App
November 1, 2018 - May 1, 2019
Senior designer contributing to brand identity, UI visuals and marketing assets.
Co-Founder & Creative Director at Mero Design
April 1, 2009 - May 1, 2017
Co-founded design agency; led team, art direction, UI/visual design and branding.
Art Director at Falara Gestão de marcas
May 1, 2008 - April 1, 2009
Branding & Identity, Creative direction, and communications design.

Education

Bacharel, Graphic Design at UNIVATES - Universidade do Vale do Taquari
January 1, 2012 - December 31, 2016
Graphic Design (Student Exchange) at UASLP - Universidad de San Luis Potosi
January 1, 2014 - December 31, 2014
Creative School - Graphic Design at ESPM - Escola Superior Propaganda e Marketing
January 1, 2011 - December 31, 2011
Bacharel, Graphic Design at ULBRA - Universidade Luterana do Brasil
January 1, 2008 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other
    paper GOSTOSA WINES

    Gostosa Wines is a natural wine brand that celebrates pleasure, freedom, and identity.
    Created to be desired and remembered, it connects the sensory with the personal: living wines, cheeky names, and a carefully crafted aesthetic. A queer brand with character, where design is part of the experience.

    Strategic Brand Development
    We defined the brand platform, including archetype, purpose, positioning, and tone of voice. Key pillars, benefits, audience, and context were mapped to build a clear foundation for the visual and verbal identity.

    Brand strategy
    Brand platform
    Visual identity
    Verbal identity
    Tone of voice
    Communication system

    Custom logotype sketch
    A hand-drawn typeface exploring the brand’s dual nature — fluid, soft, and subtly bold. The “O” becomes a heart: innocent yet suggestive, like a trace left on fogged glass. From this gesture, all versions of the identity unfold.

    Client/Brand: Gostosa Wines
    Location: Spain (international scope) - 2025
    Team: Developed independently in collaboration with Andreive (founder)