Available to hire
Successful storyteller with more than 25 years experience in marketing, communications and public relations. I have had oversight and/or significant strategic responsibility in the areas of content creation (including photography and videography), graphic design, print and digital advertising, social media, media relations, internal communications, and website content management.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Work Experience
Senior Writer at Stevens Institute of Technology School of Business
May 1, 2023 - PresentChief storyteller for the School of Business; identify, craft, and edit student, faculty, and staff stories; write and edit web copy; contribute to email campaigns; develop internal messaging with the Dean; collaborate with videographer and designer on content and promotional materials; ensure content aligns with university branding and plan.
Social Media Manager at Real Marketing Solutions
August 1, 2020 - January 1, 2025Wrote and designed social media content and emails for clients in real estate and mortgage; produced ~30 posts per month including stories and reels; researched hashtags; edited video; ensured content matched client brand; coordinated content delivery with RMS Content Manager.
Freelance Social Media Manager at Real Marketing Solutions
January 1, 2020 - January 1, 2025Wrote and designed social media content and emails for clients in real estate and mortgage industries.
Associate Director, Development Communications at Vassar College
December 1, 2019 - May 1, 2023Lead content collaboration across departments; support strategic planning and execution of division communications across email, website, social media, video, print and digital channels for fundraising and alumni engagement; coordinate with College communications for messaging; manage production schedules and vendor relationships; proofread emails and create outreach materials.
Marketing Manager at Montefiore St. Luke’s Cornwall
May 1, 2014 - July 1, 2019Co-planned hospital marketing and communications strategy; wrote and edited press releases; designed print and digital advertising; managed hospital social media and podcast vendor relationships; identified community outreach opportunities; supported internal departments; coordinated Army West Point Athletics sponsorship.
Marketing Manager at Montefiore St. Luke’s Cornwall Hospital
January 1, 2014 - January 1, 2019Brought advertising in-house with annual savings of more than $100K. Increased Facebook likes by 90%+ and Twitter followers by nearly 200%. Managed internal and vendor resources for website redesign and launch. Promoted from Marketing Specialist to Marketing Manager (Nov 2016). Collaborated with leadership to plan and implement overall hospital marketing and communications. Wrote and edited press releases and media statements, including crisis communications, and designed print and digital advertising. Created and implemented social media content including paid advertising. Supported podcast production by identifying topics, scheduling guests, providing editorial suggestions, and re-purposing finished podcasts into social and marketing content. Coordinated community outreach opportunities and supported internal clients including the Health System Foundation and Human Resources. Produced employee communications messaging and coordinated hospital sponsorship of Army West Point Athletics
Associate Athletic Director, Athletic Communications at U.S. Military Academy
June 1, 2007 - April 1, 2014Supervised athletic communications for 25-sport program; managed team of six full-time staff; served as primary media contact for Army’s Division I football and basketball programs; oversaw policy development for marketing, communications, and development; moderated press events; helped ensure sponsorship fulfillment.
Associate Athletic Director, Communications at Army Athletics (U.S. Military Academy)
January 1, 2007 - January 1, 2014Supervised athletic communications operations for a 25-sport program with six full-time staff. Promoted to Associate Athletic Director in 2008. Managed Division I men’s basketball media activities including press releases, game notes, interviews, social media, and media guide production. Served as primary media contact for Division I football (2011–2012) and supported as secondary contact in additional years. Participated in external operations executive staff, helping set policy for marketing, communications, and development. Moderated press gatherings including post-event press conferences. Worked with sports properties to ensure sponsorship fulfillment and supported editing/design of game day programs for Army Athletics and the Army–Navy Game.
Director of Athletic Media Relations at Ohio University
August 1, 2005 - June 1, 2007Supervised media relations for 20-sport program; managed football and women’s lacrosse in 2006; supervised staff; created office manual; crisis management team member; liaised with CSTV and designed game programs.
Assistant Director, Athletic Communications at Syracuse University
May 1, 2000 - August 1, 2005Primary media contact for men’s soccer, women’s basketball, and softball; produced game notes, feature stories, press releases; coordinated interviews, media-related game-day duties; assisted with football and men’s basketball media relations; maintained sport pages.
Associate Sports Information Director at Marshall University
September 1, 1999 - May 1, 2000Primary media contact for volleyball, women’s basketball and baseball; designed and edited publications; assisted with Heisman Trophy campaign; coordinated promotional web content campaigns.
Education
M.S. at Marshall University
January 1, 1998 - January 1, 2000B.S. at Ithaca College
January 1, 1994 - January 1, 1998M.A. Strategic Communications & Digital Strategy at University of Oklahoma
January 11, 2030 - July 23, 2026M.S. Health, Physical Education & Recreation (Athletic Administration) at Marshall University
January 11, 2030 - July 23, 2026B.S. Sports Information & Communication at Ithaca College
January 11, 2030 - July 23, 2026Qualifications
CoSIDA Postgraduate Scholarship
January 1, 1998 - January 7, 2026CoSIDA Postgraduate Scholarship
January 1, 1999 - January 7, 2026Industry Experience
Education, Healthcare, Media & Entertainment, Professional Services, Other, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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