Hi there! I'm Gustavo Souza, a digital marketing professional with 2+ years of hands-on experience building a strong online presence for diverse brands. I specialize in social media strategy, graphic design, audiovisual production, paid media, and website building, guiding projects from visual planning to strategic execution and growth. I'm a versatile, organized, results-driven professional who can manage multiple campaigns across different platforms. I love turning ideas into engaging content and data-driven campaigns that deliver measurable results, while collaborating closely with clients to understand their goals and challenges.

Gustavo Souza

Hi there! I'm Gustavo Souza, a digital marketing professional with 2+ years of hands-on experience building a strong online presence for diverse brands. I specialize in social media strategy, graphic design, audiovisual production, paid media, and website building, guiding projects from visual planning to strategic execution and growth. I'm a versatile, organized, results-driven professional who can manage multiple campaigns across different platforms. I love turning ideas into engaging content and data-driven campaigns that deliver measurable results, while collaborating closely with clients to understand their goals and challenges.

Available to hire

Hi there! I’m Gustavo Souza, a digital marketing professional with 2+ years of hands-on experience building a strong online presence for diverse brands. I specialize in social media strategy, graphic design, audiovisual production, paid media, and website building, guiding projects from visual planning to strategic execution and growth.
I’m a versatile, organized, results-driven professional who can manage multiple campaigns across different platforms. I love turning ideas into engaging content and data-driven campaigns that deliver measurable results, while collaborating closely with clients to understand their goals and challenges.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Beginner

Work Experience

Digital Marketing Specialist at PROTUM Digital
July 1, 2024 - June 1, 2026
Managed social media for a portfolio of approximately 10 to 12 clients, scheduling posts via MLABS and Meta Business Suite, and delivering monthly performance metrics. Coordinated requests with Notion and Trello; created monthly editorial content with AI assistance; designed assets in Canva and Photoshop; produced outdoor advertising materials. Assessed client needs across all social platforms (Instagram, Facebook, TikTok, LinkedIn, Google My Business) to standardize processes and elevate brand professionalism. Executed audiovisual content creation (Reels, TikTok, YouTube Shorts) with professional or mobile cameras, including aerial footage with DJI equipment; edited videos using CapCut and Sony Vegas. Led paid traffic campaigns from strategy to optimization, identifying bottlenecks through KPI analysis to improve results. Acted as main client contact via WhatsApp, ensuring timely delivery and adherence to deadlines.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services