Creative Director at Nex Creative

Leading creative strategy and execution for various digital projects. Focused on innovation and user-centered design.

Creative Director at Nexus Creative

Led various digital marketing strategies and initiatives focused on enhancing user engagement and brand visibility across multiple platforms.

Creative Director & Digital Marketing Analyst at Nexos Creative

Managed a quarterly budget of €3,000 in Google and Meta Ads; optimized Cost per Lead by 30% through data analysis and A/B testing. Led the creative direction and complete rebranding of 5 clients in 2025, from concept to final delivery, resulting in an average 40% increase in brand engagement on social media. Developed and implemented 12 conversion-focused landing pages (CRO), increasing form submission rates by 55% for top-of-funnel marketing campaigns. Analyzed conversion funnels and user journeys, identifying friction points and implementing UX improvements that increased customer retention by 15%.

Digital Marketing Analyst at Nex Creative

Overseeing digital marketing campaigns and analyzing performance metrics for optimization.

UX Designer at LUXI Creative

Designed intuitive interfaces for applications, collaborating with developers for seamless user experiences.

UX/UI Designer at Nexus Creative

Designed user-friendly interfaces and improved user experiences through innovative design solutions and user testing methodologies.

UX /UI Designer & Marketing Manager at Clínica do Site

Conducted a complete UX/UI audit of the main website, redesigning the checkout flow and reducing cart abandonment rates by 25%. Developed and executed a content marketing (SEO) strategy that increased organic traffic by 150% (from 8,000 to 20,000 visitors/month) in 18 months. Created wireframes, high-fidelity prototypes, and conducted 6 rounds of usability testing for 4 new website features, improving the user task success rate by 40%. Managed an annual budget of €15,000 in Google Ads, improving ROAS by 25% through keyword optimization and demographic targeting.

Digital Marketing Manager at Nexus Creative

Managed comprehensive marketing campaigns that drove traffic and engagement, leveraging SEO, PPC, and social media strategies.

Digital Marketing Manager & UX /UI Designer at Effect Comunicação

Planned and executed B2B lead generation campaigns on LinkedIn Ads, generating over 120 MQLs in 6 months, with a cost per MQL 20% below the industry average. Designed the information architecture and user flows for three of the company’s websites (e-commerce and institutional), resulting in an average 30% reduction in bounce rate. Implemented a new email marketing strategy, designing templates and automations that increased open rate by 15% and click-through rate by 50%.

Creative Director & Founder at DesignLab Studio

Recruited, trained, and led a multidisciplinary team of 6 people (designers, developers, and marketing), managing the entire project workflow and delivering high-quality work for 30+ clients simultaneously.

Art Director at Minha Comunicação

Art direction for visual communication and advertising projects.