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Hi, I’m Luiz Gustavo Silva Lisboa. I’m a Digital Marketing Strategist and UX/UI Designer with more than 15 years of experience transforming complex problems into simple, effective solutions that drive growth and engagement. I bring solid expertise in business strategy, user experience, visual communication, and performance marketing. I love turning ideas into measurable results through creative thinking, data analysis, and a collaborative approach.…Hi, I’m Luiz Gustavo Silva Lisboa. I’m a Digital Marketing Strategist and UX/UI Designer with more than 15 years of experience transforming complex problems into simple, effective solutions that drive growth and engagement. I bring solid expertise in business strategy, user experience, visual communication, and performance marketing. I love turning ideas into measurable results through creative thinking, data analysis, and a collaborative approach.

Luiz Gustavo Silva Lisboa

Creative Director, Marketing Analyst, Brand Designer, +6

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Hi, I’m Luiz Gustavo Silva Lisboa. I’m a Digital Marketing Strategist and UX/UI Designer with more than 15 years of experience transforming complex problems into simple, effective solutions that drive growth and engagement. I bring solid expertise in business strategy, user experience, visual communication, and performance marketing. I love turning ideas into measurable results through creative thinking, data analysis, and a collaborative approach.…Hi, I’m Luiz Gustavo Silva Lisboa. I’m a Digital Marketing Strategist and UX/UI Designer with more than 15 years of experience transforming complex problems into simple, effective solutions that drive growth and engagement. I bring solid expertise in business strategy, user experience, visual communication, and performance marketing. I love turning ideas into measurable results through creative thinking, data analysis, and a collaborative approach.

Available to hire

Hi, I’m Luiz Gustavo Silva Lisboa. I’m a Digital Marketing Strategist and UX/UI Designer with more than 15 years of experience transforming complex problems into simple, effective solutions that drive growth and engagement.

I bring solid expertise in business strategy, user experience, visual communication, and performance marketing. I love turning ideas into measurable results through creative thinking, data analysis, and a collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Creative Director & Digital Marketing Analyst at Nexos Creative

January 1, 2024 - Present

Managed a quarterly budget of €3,000 in Google and Meta Ads; optimized Cost per Lead by 30% through data analysis and A/B testing. Led the creative direction and complete rebranding of 5 clients in 2025, from concept to final delivery, resulting in an average 40% increase in brand engagement on social media. Developed and implemented 12 conversion-focused landing pages (CRO), increasing form submission rates by 55% for top-of-funnel marketing campaigns. Analyzed conversion funnels and user journeys, identifying friction points and implementing UX improvements that increased customer retention by 15%.

UX /UI Designer & Marketing Manager at Clínica do Site

January 1, 2021 - January 1, 2023

Conducted a complete UX/UI audit of the main website, redesigning the checkout flow and reducing cart abandonment rates by 25%. Developed and executed a content marketing (SEO) strategy that increased organic traffic by 150% (from 8,000 to 20,000 visitors/month) in 18 months. Created wireframes, high-fidelity prototypes, and conducted 6 rounds of usability testing for 4 new website features, improving the user task success rate by 40%. Managed an annual budget of €15,000 in Google Ads, improving ROAS by 25% through keyword optimization and demographic targeting.

Digital Marketing Manager & UX /UI Designer at Effect Comunicação

January 1, 2019 - January 1, 2020

Planned and executed B2B lead generation campaigns on LinkedIn Ads, generating over 120 MQLs in 6 months, with a cost per MQL 20% below the industry average. Designed the information architecture and user flows for three of the company’s websites (e-commerce and institutional), resulting in an average 30% reduction in bounce rate. Implemented a new email marketing strategy, designing templates and automations that increased open rate by 15% and click-through rate by 50%.

Creative Director & Founder at DesignLab Studio

January 1, 2009 - January 1, 2019

Recruited, trained, and led a multidisciplinary team of 6 people (designers, developers, and marketing), managing the entire project workflow and delivering high-quality work for 30+ clients simultaneously.

Art Director at Minha Comunicação

January 1, 2006 - January 1, 2008

Art direction for visual communication and advertising projects.

Designer & Art Director at Promeeting (L'Oréal Brazil)

January 1, 2000 - January 1, 2005

Created design materials and provided art direction, focusing primarily on L’Oréal Brazil projects.