I'm a Senior Brand Designer with 18+ years of experience delivering 150+ brand identities and 300+ product designs for clients across four continents. I've collaborated with global brands such as Disney, Marvel, Nickelodeon, Volvo, and Cartoon Network to translate strategy into memorable visual systems. I specialize in brand strategy, visual identity systems, and packaging design that drive measurable business results. Fluent in English and experienced in live remote collaboration, I maintain a strong Upwork track record serving clients in nine countries.…

Gabriel Vitiver

I'm a Senior Brand Designer with 18+ years of experience delivering 150+ brand identities and 300+ product designs for clients across four continents. I've collaborated with global brands such as Disney, Marvel, Nickelodeon, Volvo, and Cartoon Network to translate strategy into memorable visual systems. I specialize in brand strategy, visual identity systems, and packaging design that drive measurable business results. Fluent in English and experienced in live remote collaboration, I maintain a strong Upwork track record serving clients in nine countries.…

Available to hire

I’m a Senior Brand Designer with 18+ years of experience delivering 150+ brand identities and 300+ product designs for clients across four continents. I’ve collaborated with global brands such as Disney, Marvel, Nickelodeon, Volvo, and Cartoon Network to translate strategy into memorable visual systems.

I specialize in brand strategy, visual identity systems, and packaging design that drive measurable business results. Fluent in English and experienced in live remote collaboration, I maintain a strong Upwork track record serving clients in nine countries.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Creative Director at Sherman Branding
April 1, 2025 - Present
Lead end-to-end brand strategy and visual identity projects for mid-to-large companies across Brazil. Directed comprehensive repositioning initiatives from initial research through final brand systems delivery. Partnered with brand strategists to deliver integrated communication plans that transform client positioning.
Senior Designer & Head of Design at Rebel Health Tribe
June 1, 2024 - February 1, 2026
Led complete visual identity refresh for a US-based wellness brand selling supplements and online courses. Created comprehensive brand collateral including course materials, podcast thumbnails, and YouTube banners. Designed all sales and instructional presentation decks supporting company growth until acquisition in 2026.
Art Director & Founder at Veloxer Creative
June 1, 2013 - September 1, 2025
Founded and led branding agency serving clients across 9 countries including USA, UK, Italy, and Australia. Delivered 150+ brand identity projects while maintaining 100% Job Success rate on Upwork. Rebranded social club during a $2B acquisition; attendance grew to 5,000–9,000 monthly visitors. Major clients included Volvo Construction Equipment, SBT, Lwart Environmental Solutions, Bracell Cellulose.
Creative Designer → Design Lead at Khein Design & Propaganda
July 1, 2007 - July 1, 2013
Progressed from intern to lead the entire design team; primary account manager for a top-30 toy manufacturer. Designed 50-80 new products annually totaling 300+ toys and games distributed across 15,000+ retail points. Managed licensed brand guidelines for Disney, Marvel, Nickelodeon, Cartoon Network. Created packaging for Noblan chocolates that helped brand dominate the São Paulo interior market.

Education

Bachelor's Degree in Graphic Design at UNESP — Universidade Estadual Paulista / Bauru, Brazil
January 1, 2006 - January 1, 2010
Postgraduate in Marketing at Universidade Anhembi Morumbi / São Paulo, Brazil
January 1, 2012 - January 1, 2013
Certificate in Rhetoric & Persuasion at Harvard University (Online)
January 1, 2025 - January 1, 2025
Certificate in Marketing Psychology at University of Oxford (Online)
January 1, 2025 - January 1, 2025
Certificate in Entrepreneurship at MIT (Online)
January 1, 2017 - January 1, 2017
Bachelor's Degree in Graphic Design at UNESP — Universidade Estadual Paulista / Bauru, Brazil
January 1, 2006 - January 1, 2010
Postgraduate in Marketing at Universidade Anhembi Morumbi / São Paulo, Brazil
January 1, 2012 - January 1, 2013
Certificate in Rhetoric & Persuasion at Harvard University (Online)
January 1, 2025 - January 1, 2025
Certificate in Marketing Psychology at University of Oxford (Online)
January 1, 2025 - January 1, 2025
Certificate in Entrepreneurship at MIT (Online)
January 1, 2017 - January 1, 2017

Qualifications

Certificate in Rhetoric & Persuasion
January 1, 2025 - January 1, 2025
Certificate in Marketing Psychology
January 1, 2025 - January 1, 2025
Certificate in Entrepreneurship
January 1, 2017 - January 1, 2017
Certificate in Rhetoric & Persuasion
January 1, 2025 - January 1, 2025
Certificate in Marketing Psychology
January 1, 2025 - January 1, 2025
Certificate in Entrepreneurship
January 1, 2017 - January 1, 2017

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Manufacturing, Retail, Education
    uniE621 Brand Communication — Volvo Construction Equipment
    The Client Volvo Construction Equipment is one of the world's leading manufacturers of construction machinery, with production facilities across Europe, Asia, and the Americas. This project was developed for their Brazilian manufacturing plant in Pederneiras, São Paulo — one of Volvo CE's largest facilities outside of Sweden. The Scope A long-term brand communication partnership delivering internal and external materials within Volvo's strict global brand standards. Work included annual event identity systems (Supplier Day), internal communication campaigns, branded credentials, print collateral, and corporate event materials — consistently executed over multiple years. The Challenge Designing within a Fortune 500 global brand system is a discipline of its own. Every piece had to honor Volvo's international visual standards while serving the specific communication needs of a large industrial workforce. No room for creative improvisation — only precision, consistency, and craft. What This Project Demonstrates The ability to operate at enterprise scale inside one of the world's most recognized industrial brands — a different skill set from building a brand from scratch, and equally valuable to clients who need a designer that understands brand systems from the inside out. Deliverables: Event identity systems · Internal communication campaigns · Print collateral · Corporate branded materials https://www.behance.net/gallery/69308465/Volvo-Construction-Equipment…
    uniE621 Logo & Brand Identity — Aloe Rentals (Car Rental · Brisbane, Australia)
    The Challenge Aloe Rentals is a family-owned car rental business based in Brisbane, Australia, built to offer an affordable alternative in a market dominated by overpriced options. The brand needed to feel approachable, fresh, and trustworthy — communicating reliability and flexibility without looking like just another generic rental company. The creative challenge: bridge the unexpected pairing of aloe vera's organic freshness with the automotive rental category, while landing concepts like straightforwardness, friendliness, and affordability in a single coherent visual identity. The Solution I developed a logo and identity system that transforms the aloe plant into a distinctive, ownable mark — giving the brand a personality that immediately stands apart from competitors. The visual language balances organic warmth with clean, functional design, making the brand feel simultaneously inviting and dependable. The result is a system that works across vehicle signage, digital platforms, and printed materials without losing its character at any scale. The Result A brand identity with a clear, memorable concept that gives a family business the visual confidence to compete in a crowded rental market — and the flexibility to grow with it. Deliverables: Logo system · Color palette · Typography · Brand guidelines https://www.behance.net/gallery/129179633/Aloe-Rentals…
    uniE621 Logo & Brand Identity — Azimuth Capital (Investment Holding · Boston, USA)
    The Challenge Azimuth Capital is a Boston-based investment holding specializing in acquiring high-potential businesses and creating investment opportunities for foreign clients looking to enter the American market — whether for business expansion or planned retirement. The brand needed to communicate precision, strategic vision, and international sophistication. Their target audience: high-net-worth individuals and foreign investors who demand confidence and credibility at first glance. The Solution I developed a logo system built around the concept of direction and navigation — referencing the azimuth as a precise measurement tool, a metaphor for strategic investment clarity. The identity uses a disciplined typographic system paired with a geometric mark that conveys both structure and forward movement. The color palette was chosen to position Azimuth in the premium tier of the financial sector — timeless, authoritative, and internationally legible across both digital and print applications. The Result A brand identity that gives Azimuth Capital the visual authority to compete with established US financial firms while clearly signaling its international, cross-border positioning. Deliverables: Logo system · Color palette · Typography · Brand guidelines https://www.behance.net/gallery/175816473/Azimuth-Capital…
    uniE621 Logo & Brand Identity — Toledo Advogados Associados (Law Firm)
    The Challenge Toledo Advogados Associados is a successful law firm based in São Paulo, Brazil, with offices in Houston, Washington D.C., and Panama City. Specializing in immigration law, international investments, and cross-border business, the firm needed a visual identity that conveyed authority, sophistication, and international credibility — appealing to both Brazilian and North American clients. The Solution I developed a complete logo system grounded in classic legal tradition while bringing a contemporary and clean aesthetic. The identity uses a refined typographic logotype paired with a structured visual mark, supported by a restrained color palette that communicates trust and professionalism. Every element was designed to work seamlessly across digital platforms, printed materials, and formal legal documents. The Result A brand identity that positions Toledo as a premium, internationally active law firm — confident enough to compete in the US market while maintaining its Brazilian roots. Deliverables: Logo system · Color palette · Typography · Brand guidelines https://www.behance.net/gallery/175817989/Toledo-Advogados-Associados…