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Hi there! I’m Kata Györke-Szász. I bring over 8 years of experience in B2B SaaS marketing, with hands-on expertise in marketing automation, CRM management, data analysis, and reporting. I’m passionate about building scalable marketing technology stacks and turning complex data into actionable insights that drive revenue. In my roles, I’ve designed lifecycle journeys, optimized multi-channel campaigns, and collaborated cross-functionally to align marketing with sales. I enjoy mentoring teams, delivering clear dashboards, and using AI-driven tools to improve outcomes while maintaining data quality and GDPR compliance.…Hi there! I’m Kata Györke-Szász. I bring over 8 years of experience in B2B SaaS marketing, with hands-on expertise in marketing automation, CRM management, data analysis, and reporting. I’m passionate about building scalable marketing technology stacks and turning complex data into actionable insights that drive revenue. In my roles, I’ve designed lifecycle journeys, optimized multi-channel campaigns, and collaborated cross-functionally to align marketing with sales. I enjoy mentoring teams, delivering clear dashboards, and using AI-driven tools to improve outcomes while maintaining data quality and GDPR compliance.

Kata Györke-Szász

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Hi there! I’m Kata Györke-Szász. I bring over 8 years of experience in B2B SaaS marketing, with hands-on expertise in marketing automation, CRM management, data analysis, and reporting. I’m passionate about building scalable marketing technology stacks and turning complex data into actionable insights that drive revenue. In my roles, I’ve designed lifecycle journeys, optimized multi-channel campaigns, and collaborated cross-functionally to align marketing with sales. I enjoy mentoring teams, delivering clear dashboards, and using AI-driven tools to improve outcomes while maintaining data quality and GDPR compliance.…Hi there! I’m Kata Györke-Szász. I bring over 8 years of experience in B2B SaaS marketing, with hands-on expertise in marketing automation, CRM management, data analysis, and reporting. I’m passionate about building scalable marketing technology stacks and turning complex data into actionable insights that drive revenue. In my roles, I’ve designed lifecycle journeys, optimized multi-channel campaigns, and collaborated cross-functionally to align marketing with sales. I enjoy mentoring teams, delivering clear dashboards, and using AI-driven tools to improve outcomes while maintaining data quality and GDPR compliance.

Available to hire

Hi there! I’m Kata Györke-Szász. I bring over 8 years of experience in B2B SaaS marketing, with hands-on expertise in marketing automation, CRM management, data analysis, and reporting. I’m passionate about building scalable marketing technology stacks and turning complex data into actionable insights that drive revenue.

In my roles, I’ve designed lifecycle journeys, optimized multi-channel campaigns, and collaborated cross-functionally to align marketing with sales. I enjoy mentoring teams, delivering clear dashboards, and using AI-driven tools to improve outcomes while maintaining data quality and GDPR compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

German

Beginner

Hungarian

Fluent

Work Experience

Interim Marketing Operations Manager at TestGorilla

June 1, 2025 - Present

Owned and managed the marketing tech stack; built data flows and automations that connect tools across the stack; built and optimized automated campaigns; ensured accurate tracking and clean handover of leads to sales; cleaned and enriched CRM records to improve segmentation, lead routing and reporting; built an automated AI agent for outbound campaigns with clay.com.

Marketing Operations Manager at Anapay Systems

August 1, 2024 - May 31, 2025

Built lifecycle journeys and optimized marketing processes; improved MQL-to-SQL handoffs; streamlined data enrichment and lead scoring; used AI tools to enrich sales data and improve CRM automation; built dashboards and reports to track performance.

Marketing Operations Manager at Avrios

October 1, 2017 - July 1, 2019

Managed all aspects of marketing automation platform, including email, landing page development, segmentation, testing & optimization, lead scoring, database management, A/B testing, and reporting & analysis. Implemented a new MA system and integrated it with Salesforce CRM, Avrios products, and other 3rd-party tools in 4 months. Planned and implemented a new lifecycle journey. Built lead scoring system. Maintained data hygiene and operational program architecture.

Marketing Operations Manager at Avrios

October 1, 2021 - August 1, 2024

Managed all aspects of marketing automation platform with added scope; developed data flows and cross-channel campaigns; built dashboards for revenue and pipeline visibility; supported global growth.