With over 17 years experience, extensive creative skills, and a passion for branding, design, marketing, layout and typography design across digital and print, I excel at maintaining brand consistency and delivering innovative work under tight deadlines. I’ve hired, mentored, and led teams of designers and copywriters, coordinated with external agencies and freelancers, to keep projects on track. Exceptional time management and organizational abilities ensures workloads and schedules are managed efficiently. Thriving in fast‑paced, collaborative environments, I bring meticulous attention to detail and outstanding written and verbal communication to every initiative.
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When Pineapple Financial decided to make history and become the first Canadian mortgage brokerage to list on the NYSE and go public, they needed a stellar IPO campaign to draw attention and accelerate their stock price. As Creative Director, I was responsible for developing the campaign strategy, creative theme, copywriting, and tasking my team with deliverables and deadlines to execute on the creative strategy.
The IPO strategy involved a total takeover of all communications in the mortgage industry. Leveraging social takeovers, stories, reels, digital ads, website refresh, paid media, printed billboards and press releases for maximum impact within the industry.
See the project here:
https://www.twine.net/signin
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