Available to hire
Hi, I’m Muhammad Habib Ul Hassan, a content strategist and social media manager focused on building scalable content systems and driving organic growth for multi-brand portfolios. I love turning brand stories into structured, AI-assisted content that resonates with audiences and supports product positioning.
Right now I’m shaping content for four brands at Madina Private Limited and have also led fashion and wellness brands to stronger brand presence through consistent messaging, creative direction, and audience-focused planning. I enjoy mentoring others and exploring new marketing tech to boost performance.
Language
English
Fluent
Work Experience
Social Media Executive at Madina Private Limited (MPL)
April 1, 2026 - PresentManaging and growing social media presence for multiple brands under Madinah Private Limited. Currently working across 4 brands: Rabi Foods, Rajhi Cooking Oil, MPL Official, Aliz Oil. Build structured content systems and improve organic growth across product categories. Responsibilities include planning and executing brand-specific content strategies, creating and managing posts/reels/captions, maintaining consistent brand messaging, managing multiple accounts, identifying growth opportunities through optimization, and leveraging AI tools to enhance planning, creation, and execution. Focus areas: Content Strategy, Social Media Management, Organic Growth, Multi-brand Content Systems.
Content Strategist & Social Media Manager – Fashion Brand at Maharani Official
April 1, 2025 - PresentOverseeing social media and content strategy for a fashion E-commerce brand. Plan and execute content strategies aligned with fashion trends and audience behavior, create engaging content, develop content themes and posting structures for consistency, direct creative concepts for product storytelling, and support organic growth through structured planning. Utilize AI tools to streamline ideation and production.
Content Strategist & Social Media Manager at hillsideshilajit
December 1, 2023 - PresentManaging and scaling the social media presence for an E-commerce wellness brand. Develop content strategies aligned with audience psychology and product messaging, plan and execute social content for organic growth, and create high-performing ad creatives for product marketing. Leverage AI tools to scale content production while maintaining quality and consistency to improve brand positioning.
Content Strategy Trainer & Social Media Manager at Zidish Marketing Pvt Ltd
July 1, 2024 - April 30, 2026Training students and professionals in Content Strategy & Content Creation, teaching how to move from content creation to strategic thinking, designing content frameworks for personal brands and businesses, and managing the brand’s social media strategy. Create content balancing education, authority, and audience engagement, and use AI tools to enhance production and workflow efficiency.
Content Strategist & Social Media Manager | Built Brand from Scratch at Yahya Traders
April 1, 2024 - August 31, 2024Built the brand’s social media presence from zero to 3K+ followers and 150K+ views organically within 2 months through strategic content planning and execution. Developed initial content strategy, positioning, messaging, content frameworks for consistent posting and growth, established brand voice and visual direction, and managed end-to-end content workflow from planning to publishing.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
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