Hi there! I’m a dynamic and creative content creator with multi-market experience in Singapore and Malaysia, specialising in social media strategy, digital marketing, and community engagement. I love building campaigns that resonate with diverse audiences and drive measurable growth. I excel in data-driven content planning, trend-led execution, and storytelling through video, social, and events. I’m committed to collaborating with cross-functional teams to deliver a consistent brand experience and compelling narratives.

Hi there! I’m a dynamic and creative content creator with multi-market experience in Singapore and Malaysia, specialising in social media strategy, digital marketing, and community engagement. I love building campaigns that resonate with diverse audiences and drive measurable growth. I excel in data-driven content planning, trend-led execution, and storytelling through video, social, and events. I’m committed to collaborating with cross-functional teams to deliver a consistent brand experience and compelling narratives.

Available to hire

Hi there! I’m a dynamic and creative content creator with multi-market experience in Singapore and Malaysia, specialising in social media strategy, digital marketing, and community engagement. I love building campaigns that resonate with diverse audiences and drive measurable growth.

I excel in data-driven content planning, trend-led execution, and storytelling through video, social, and events. I’m committed to collaborating with cross-functional teams to deliver a consistent brand experience and compelling narratives.

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Language

English
Advanced

Work Experience

TikTok Manager and Events Executive at Moom Health
October 1, 2025 - Present
Lead TikTok strategy and content creation for both SG and MY markets, using analytics and trend insights to drive growth and engagement. Oversee event planning and on-ground activations. Collaborate with cross-functional teams to maintain operational efficiency and ensure a seamless customer experience.
Operations Executive at Moom Health
November 1, 2023 - September 30, 2025
Supported daily operational workflows, inventory management, and order fulfilment to ensure smooth backend processes. Assisted in event and pop-up planning, including logistics, setup, and on-site coordination. Collaborated with the team to maintain operational efficiency and a seamless customer experience.
Financial Advisor at Manulife
April 1, 2023 - October 1, 2024
Delivered tailored insurance and financial solutions to high-net-worth and affluent clients. Onboarded and collaborated with strategic partners to expand market reach and strengthen client pipelines. Conducted financial reviews, needs analyses, and product recommendations to support clients’ protection and wealth objectives.
Financial Services Consultant at Prudential
October 1, 2021 - March 1, 2023
Onboarded and collab orated with strategic partners to expand market reach and strengthen client pipelines. Conducted financial reviews, needs analyses, and product recommendations to support clients’ protection and wealth objectives.
Wealth Manager at PIAS
November 20, 2024 - October 20, 2025
Provide personalized financial planning for affluent and high-net-worth clients, including insurance, protection, and long-term wealth strategies. Manage and grow a stable clientele through relationship-building, needs analysis, and tailored advisory solutions.

Education

Diploma in Counselling at Kaplan
January 1, 2017 - January 1, 2018
Bachelor of Arts (Psychology) at Singapore Institute of Management (SIM) / University at Buffalo
January 1, 2018 - January 1, 2021
A-Levels at Millennium Institute
January 1, 2014 - January 1, 2016
O-Levels at Evergreen Secondary
January 1, 2011 - January 1, 2014
Diploma in Counselling at Kaplan
January 1, 2018 - December 31, 2021
Bachelor of Arts (Psychology) at Singapore Institute of Management, University at Buffalo
January 1, 2014 - December 31, 2016
O-Levels at Evergreen Secondary
January 1, 2011 - December 31, 2014

Qualifications

Brand Management Certification
January 1, 2023 - November 30, 2025
Brand Management Certification
January 1, 2023 - November 30, 2025

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Healthcare, Software & Internet