Hi, I’m Hadiqa — a digital marketer and social media strategist with hands-on experience managing creative campaigns for brands across Instagram, Facebook, TikTok, and LinkedIn. I’ve helped businesses grow their online presence through content calendars, storytelling posts, and ad campaigns designed to build engagement and brand trust. My background includes managing digital marketing projects at Spherity and Salsoft Technologies, where I developed data-driven strategies, handled client communications, and created visuals and captions that turned followers into customers. I also have experience in social media marketing working on my aunts bakery and growing it to 4k followers with engaging strategy on facebook. I have a strong passion for crafting relatable, aesthetic, and engaging content — especially in lifestyle, food, and brand storytelling. Whether it’s showcasing the texture of a freshly made dessert or optimizing ad performance to reach the right local audience, I focus on blending creativity with measurable results. I love collaborating closely with clients, understanding their brand personality, and helping them stand out online through consistency, creativity, and a genuine connection with their audience.

Hadiqa Arshad

Hi, I’m Hadiqa — a digital marketer and social media strategist with hands-on experience managing creative campaigns for brands across Instagram, Facebook, TikTok, and LinkedIn. I’ve helped businesses grow their online presence through content calendars, storytelling posts, and ad campaigns designed to build engagement and brand trust. My background includes managing digital marketing projects at Spherity and Salsoft Technologies, where I developed data-driven strategies, handled client communications, and created visuals and captions that turned followers into customers. I also have experience in social media marketing working on my aunts bakery and growing it to 4k followers with engaging strategy on facebook. I have a strong passion for crafting relatable, aesthetic, and engaging content — especially in lifestyle, food, and brand storytelling. Whether it’s showcasing the texture of a freshly made dessert or optimizing ad performance to reach the right local audience, I focus on blending creativity with measurable results. I love collaborating closely with clients, understanding their brand personality, and helping them stand out online through consistency, creativity, and a genuine connection with their audience.

Available to hire

Hi, I’m Hadiqa — a digital marketer and social media strategist with hands-on experience managing creative campaigns for brands across Instagram, Facebook, TikTok, and LinkedIn. I’ve helped businesses grow their online presence through content calendars, storytelling posts, and ad campaigns designed to build engagement and brand trust. My background includes managing digital marketing projects at Spherity and Salsoft Technologies, where I developed data-driven strategies, handled client communications, and created visuals and captions that turned followers into customers.

I also have experience in social media marketing working on my aunts bakery and growing it to 4k followers with engaging strategy on facebook. I have a strong passion for crafting relatable, aesthetic, and engaging content — especially in lifestyle, food, and brand storytelling. Whether it’s showcasing the texture of a freshly made dessert or optimizing ad performance to reach the right local audience, I focus on blending creativity with measurable results. I love collaborating closely with clients, understanding their brand personality, and helping them stand out online through consistency, creativity, and a genuine connection with their audience.

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Language

English
Fluent
German
Intermediate

Work Experience

Working Student, Communications Change Management & CX Demo Build at SAP SE
January 1, 2024 - January 1, 2024
Supported change-management communications and CX demonstration builds; streamlined partner onboarding/offboarding by processing 200+ termination contracts in 4 weeks with 100% accuracy using DocuSign.
Brand Manager at TekRevol
March 1, 2022 - March 1, 2022
Launched community outreach campaigns; increased website visits by 75%; led PR tasks for social campaigns and events; directed marketing collateral for STEP conference and international awards; steered the Dubai GITEX 2021 project with budgeting and team leadership.
Assistant Manager, Marketing & Corporate Communications at Arthur Lawrence
September 1, 2023 - September 1, 2023
Orchestrated planning and execution of the 20th-anniversary event for 500+ attendees; secured media coverage in Business Insider, Forbes, CEO Interviews, Fortune, Great Place To Work; achieved 4%+ cross-campaign engagement; scaled LinkedIn followers from 37K to 160K.
Working Student, Digital & Product Marketing at Spherity
March 1, 2023 - November 2, 2025
Drove brand visibility by managing LinkedIn campaigns generating 172,000+ impressions; identified 20+ industry podcasts and award opportunities; increased engagement by 30% and follower growth by 20% through optimized content strategy and targeted campaigns.

Education

Master’s in Entrepreneurship at Hochschule Worms, Germany
January 1, 2023 - November 2, 2025
Bachelor’s in Business Administration at IQRA University, Pakistan
January 11, 2030 - November 2, 2025

Qualifications

Harvard ManageMentor
January 11, 2030 - November 2, 2025
Master’s in Entrepreneurship
January 1, 2023 - November 2, 2025
Bachelor’s in Business Administration
January 11, 2030 - November 2, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education