Available to hire
I’m a Senior UI/UX & Product Designer with 10+ years of experience crafting end-to-end web and mobile products for fintech, banking, SaaS, media, and global digital platforms. I excel in Figma, design systems, and scalable UX frameworks, and I’m passionate about turning complex requirements into intuitive, delightful experiences.
I’ve built a track record of improving user adoption, engagement, and delivery speed through data-driven design and cross-functional collaboration with product managers, engineers, and stakeholders in agile teams. I partner with product leaders to translate requirements into workflows, wireframes, and high-fidelity designs, and I’ve driven results across fintech, healthcare, media, and e-commerce brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance UI UX Consultant
March 1, 2024 - PresentDelivered concept development and communication design for creative media startups and various digital projects. Defined UX operational standards, design governance frameworks, and engagement models. Drove design unification across distributed product teams enhancing design consistency. Led discovery and prototype development of global UI framework and design system. Partnered with developers to streamline workflow across research product portfolio.
Design Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - August 8, 2025Built digital design functions supporting 300+ publisher brands and 30M+ users. Delivered design systems increasing operational efficiency and UX consistency. Managed cross-functional teams delivering large-scale digital transformation. Managed and adhered to platform guidelines (Double Click, Meta, and others) for developing rich media creatives.
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 8, 2025Skilled in leading cross-functional teams, defining scalable UI frameworks, and aligning visual design with business goals to drive measurable impact. Experienced UI/UX Lead with 15+ years crafting user-centered design systems and interfaces. Skilled in creating clean, high-performing web interfaces balancing usability, accessibility, and great visual design. Passionate about team growth and design quality.
Principal UI Designer at Integrid Media
October 1, 2018 - August 8, 2025Collaborated with global advertising solutions teams to evaluate the feasibility of creative concepts. Acted as a client-facing designer to refine ideas, offer UX guidance, and finalize campaign assets. Designed and developed HTML5 concepts and managed end-to-end digital campaigns for APAC and US-based clients.
Product, UI & Web Design Consultant at Adhocs Media
March 1, 2024 - PresentLead product design initiatives on a freelance/contract basis, designing responsive websites and mobile interfaces in Figma. Delivered developer-ready designs, built scalable design systems and reusable UI components to enhance brand consistency and reduce delivery time. Developed and optimized Shopify and WordPress sites with custom e-commerce features. Automated marketing and operational workflows using n8n, Zapier, and AI-based tools, reducing manual work and supporting marketing campaigns with video and asset creation. Applied growth marketing strategies to increase traffic, conversions, and brand visibility. Collaborated closely with developers, marketers, and content teams for faster, higher-quality project launches.
Design Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - August 13, 2025Managed design operations and product UI design across multiple Paytm brands, delivering accessible FinTech experiences for 30M+ active users while ensuring compliance and high user satisfaction. Standardized design guidelines across payments, wealth, insurance, and e-commerce verticals, reducing inconsistencies and strengthening brand cohesion. Collaborated with product leadership to streamline workflows, accelerating time-to-market by 20%.
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 13, 2025Led a team of 12 designers to create a unified design system for Paytm Bank, reducing design-to-development time by 30%. Developed visual frameworks to improve ad consistency and performance while designing and optimizing ad experiences for 300+ publisher brands globally, improving engagement rates by 30%. Spearheaded Design Ops initiatives to optimize workflows and reduce duplicated work across global teams.
Principal UI Designer at Integrid Media
October 1, 2007 - August 13, 2025Created rich media advertising creatives adhering to platform guidelines (DoubleClick, Meta, others). Designed and optimized ad experiences for 300+ publisher brands reaching millions globally. Conceived and delivered early design systems for ADIF and Paytm Bank. Led design operations initiatives to optimize workflows across global teams, enhancing brand consistency and ad performance.
Principal UI Designer at Integrated Media
October 1, 2007 - October 1, 2007Created engaging rich media creatives adhering to platform guidelines (DoubleClick, Meta, and others).
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 1, 2014Led a team of UI/UX designers; implemented design systems; improved efficiency and reduced design-to-dev handoff time by 30%.
UI/UX Designer Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - March 1, 2024Managed UI/UX design across Paytm Bank, Paytm Money, and Paytm Mall; led cross-functional teams to deliver cohesive experiences across platforms.
Product, UI & Web Design Consultant at Adhocs Media
March 1, 2024 - November 1, 2025Product, UI & Web Design consultancy; freelance/contract work delivering responsive interfaces and marketing assets; collaborating with developers and stakeholders to accelerate delivery.
Senior UI/UX & Product Designer – Consultant
January 1, 2024 - PresentDesigns end-to-end UX/UI for fintech, healthcare, media, and SaaS brands; translates product requirements into user flows and high-fidelity designs in Figma; builds scalable design systems, UI kits, and component libraries; collaborates with product managers, engineers, and business stakeholders in agile teams to improve usability and engagement; leads UX research and experimentation to iterate and optimize experiences.
Senior UI/UX & Product Designer at Paytm
January 1, 2012 - January 1, 2024Led UX and UI design for large-scale fintech products used by millions of users. Created enterprise-level design systems, UI kits, and component libraries. Collaborated with product managers, engineers, and business stakeholders in an agile team. Improved usability, clarity, and engagement across web and mobile platforms.
Lead Digital Designer at Rich Media & Interactive Exponential (Tribal Fusion, VDX.tv)
January 1, 2007 - January 1, 2012Designed interactive rich media banners, video creatives, and campaign landing pages. Built reusable templates and scalable creative frameworks for high-volume campaigns. Improved CTR and engagement by 30% through creative and interaction optimization. Collaborated with ad-tech and engineering teams to ensure cross-browser compatibility and performance.
Senior UI & Product Designer – Consultant at Independent / Freelance
January 1, 2024 - PresentGlobal fintech, health care, media & DTC brands. Designed end-to-end UX/UI for web and mobile products across fintech and SaaS platforms. Translated product requirements into user flows, wireframes, and high-fidelity designs using Figma. Built scalable design systems, UI kits, and component libraries. Collaborated with Product Managers, Engineers, and Business stakeholders in agile teams. Used data insights and experiments to iterate and optimize experiences. Selected Clients: Atlas Obscura, AP News, SoulCycle, Epocrates+, Safely, Revolution Motherhood.
Senior UI & Product Designer at Paytm
January 1, 2014 - December 31, 2024Led product and UX design for Paytm's web platforms, including WordPress-based content systems, marketing pages, and growth funnels. Designed and optimized paytm.com/blog, referral pages, and Paytm Business pages (credit cards, merchant services). Improved SEO performance, organic traffic, and conversion rates through UX optimization, scalable layouts, and data-driven design. Collaborated with product, marketing, and engineering teams to deliver high-impact user experiences at scale.
Lead Digital Designer – Rich Media & Interactive Expansion at Tribal Fusion / VDX.tv
January 1, 2007 - January 1, 2014Designed interactive rich media banners, video creatives, and campaign landing pages. Built reusable templates and scalable creative frameworks for high-volume campaigns. Improved CTR and engagement by 30% through creative and interaction optimization. Collaborated with ad-tech and engineering teams to ensure cross-browser compatibility and performance.
Senior UI/UX & Product Designer at Global fintech, health care, media & DTC brands
January 1, 2024 - PresentLed end-to-end UI/UX design for web and mobile platforms across fintech, banking, SaaS, media, and global digital brands. Translated product requirements into user flows, wireframes, and high-fidelity designs; defined scalable UX frameworks and design systems; collaborated with product managers, engineers, and stakeholders in agile teams to improve adoption, engagement, and delivery speed.
Lead Digital Designer at Tribal Fusion, VDX.tv
January 1, 2007 - January 1, 2014Designed interactive rich-media banners and video creatives, and campaign landing pages. Built reusable templates and scalable creative frameworks. Improved CTR by 30% through creative and interaction optimization. Collaborated with ad-tech and engineering teams to ensure cross-browser compatibility and performance.
Education
B.Com at Bareilly University
January 1, 2000 - January 1, 2004B.Com at Bareilly University
January 1, 2004 - August 13, 2025Diploma in Computer Application at National Council for Promotion (Ministry of HRD, Govt. of India)
January 1, 2000 - August 13, 2025MBA Marketing at Bareilly University
January 11, 2030 - January 1, 2023B.Com at Bareilly University
January 11, 2030 - January 1, 2004Diploma in Computer Applications at National Council for Promotion (Ministry of HRD, Govt. of India)
January 11, 2030 - January 1, 2000MBA – Marketing at Bareilly University
January 1, 2023 - January 1, 2023Bachelor of Commerce at Bareilly University
January 1, 2004 - January 1, 2004Bachelor of Commerce at Bareilly University
January 11, 2030 - January 1, 2004MBA – Marketing at Bareilly University
January 11, 2030 - January 1, 2023Bachelor of Commerce at Bareilly University
January 11, 2030 - January 1, 2004MBA – Marketing at Bareilly University
January 11, 2030 - January 1, 2023Bachelor of Commerce at Bareilly University
January 11, 2030 - January 1, 2004Qualifications
MBA Management Marketing
January 1, 2023 - December 31, 2023MBA Management Marketing
January 1, 2023 - August 13, 2025National Council for Promotion (Ministry of HRD, Govt. of India)
January 11, 2030 - November 1, 2025MBA – Marketing
January 11, 2030 - January 1, 2023Diploma in Computer Applications
January 11, 2030 - January 1, 2000Diploma in Computer Applications
January 11, 2030 - January 1, 2000AI-enabled Design & Research
January 11, 2030 - March 14, 2026Diploma in Computer Applications
January 11, 2030 - January 1, 2000Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Retail, Professional Services, Healthcare, Other
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