Hi, I’m Hafeez Ahmed. I’m a Senior UI/UX & Product Designer with 10+ years of experience creating end-to-end web and mobile products for fintech, banking, SaaS, media, and global digital platforms. I’m an expert in Figma, design systems, and scalable UX frameworks. I’ve built a track record of improving user adoption, engagement, and delivery speed through data-driven design and cross-functional collaboration. I enjoy partnering with product managers, engineers, and stakeholders to translate ideas into delightful, accessible experiences. I’m comfortable working with global teams, focused on measurable impact, and always eager to refine systems and processes to empower teams to ship faster with better outcomes.

Hafeez Ahmed

Hi, I’m Hafeez Ahmed. I’m a Senior UI/UX & Product Designer with 10+ years of experience creating end-to-end web and mobile products for fintech, banking, SaaS, media, and global digital platforms. I’m an expert in Figma, design systems, and scalable UX frameworks. I’ve built a track record of improving user adoption, engagement, and delivery speed through data-driven design and cross-functional collaboration. I enjoy partnering with product managers, engineers, and stakeholders to translate ideas into delightful, accessible experiences. I’m comfortable working with global teams, focused on measurable impact, and always eager to refine systems and processes to empower teams to ship faster with better outcomes.

Available to hire

Hi, I’m Hafeez Ahmed. I’m a Senior UI/UX & Product Designer with 10+ years of experience creating end-to-end web and mobile products for fintech, banking, SaaS, media, and global digital platforms. I’m an expert in Figma, design systems, and scalable UX frameworks. I’ve built a track record of improving user adoption, engagement, and delivery speed through data-driven design and cross-functional collaboration.

I enjoy partnering with product managers, engineers, and stakeholders to translate ideas into delightful, accessible experiences. I’m comfortable working with global teams, focused on measurable impact, and always eager to refine systems and processes to empower teams to ship faster with better outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance UI UX Consultant
March 1, 2024 - Present
Delivered concept development and communication design for creative media startups and various digital projects. Defined UX operational standards, design governance frameworks, and engagement models. Drove design unification across distributed product teams enhancing design consistency. Led discovery and prototype development of global UI framework and design system. Partnered with developers to streamline workflow across research product portfolio.
Design Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - August 8, 2025
Built digital design functions supporting 300+ publisher brands and 30M+ users. Delivered design systems increasing operational efficiency and UX consistency. Managed cross-functional teams delivering large-scale digital transformation. Managed and adhered to platform guidelines (Double Click, Meta, and others) for developing rich media creatives.
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 8, 2025
Skilled in leading cross-functional teams, defining scalable UI frameworks, and aligning visual design with business goals to drive measurable impact. Experienced UI/UX Lead with 15+ years crafting user-centered design systems and interfaces. Skilled in creating clean, high-performing web interfaces balancing usability, accessibility, and great visual design. Passionate about team growth and design quality.
Principal UI Designer at Integrid Media
October 1, 2018 - August 8, 2025
Collaborated with global advertising solutions teams to evaluate the feasibility of creative concepts. Acted as a client-facing designer to refine ideas, offer UX guidance, and finalize campaign assets. Designed and developed HTML5 concepts and managed end-to-end digital campaigns for APAC and US-based clients.
Product, UI & Web Design Consultant at Adhocs Media
March 1, 2024 - Present
Lead product design initiatives on a freelance/contract basis, designing responsive websites and mobile interfaces in Figma. Delivered developer-ready designs, built scalable design systems and reusable UI components to enhance brand consistency and reduce delivery time. Developed and optimized Shopify and WordPress sites with custom e-commerce features. Automated marketing and operational workflows using n8n, Zapier, and AI-based tools, reducing manual work and supporting marketing campaigns with video and asset creation. Applied growth marketing strategies to increase traffic, conversions, and brand visibility. Collaborated closely with developers, marketers, and content teams for faster, higher-quality project launches.
Design Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - August 13, 2025
Managed design operations and product UI design across multiple Paytm brands, delivering accessible FinTech experiences for 30M+ active users while ensuring compliance and high user satisfaction. Standardized design guidelines across payments, wealth, insurance, and e-commerce verticals, reducing inconsistencies and strengthening brand cohesion. Collaborated with product leadership to streamline workflows, accelerating time-to-market by 20%.
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 13, 2025
Led a team of 12 designers to create a unified design system for Paytm Bank, reducing design-to-development time by 30%. Developed visual frameworks to improve ad consistency and performance while designing and optimizing ad experiences for 300+ publisher brands globally, improving engagement rates by 30%. Spearheaded Design Ops initiatives to optimize workflows and reduce duplicated work across global teams.
Principal UI Designer at Integrid Media
October 1, 2007 - August 13, 2025
Created rich media advertising creatives adhering to platform guidelines (DoubleClick, Meta, others). Designed and optimized ad experiences for 300+ publisher brands reaching millions globally. Conceived and delivered early design systems for ADIF and Paytm Bank. Led design operations initiatives to optimize workflows across global teams, enhancing brand consistency and ad performance.
Principal UI Designer at Integrated Media
October 1, 2007 - October 1, 2007
Created engaging rich media creatives adhering to platform guidelines (DoubleClick, Meta, and others).
Lead Digital Designer at Exponential (Tribal Fusion, VDX.tv)
August 1, 2014 - August 1, 2014
Led a team of UI/UX designers; implemented design systems; improved efficiency and reduced design-to-dev handoff time by 30%.
UI/UX Designer Manager at Paytm (Paytm Bank, Paytm Money, Paytm Mall)
March 1, 2024 - March 1, 2024
Managed UI/UX design across Paytm Bank, Paytm Money, and Paytm Mall; led cross-functional teams to deliver cohesive experiences across platforms.
Product, UI & Web Design Consultant at Adhocs Media
March 1, 2024 - November 1, 2025
Product, UI & Web Design consultancy; freelance/contract work delivering responsive interfaces and marketing assets; collaborating with developers and stakeholders to accelerate delivery.
Senior UI/UX & Product Designer – Consultant
January 1, 2024 - Present
Designs end-to-end UX/UI for fintech, healthcare, media, and SaaS brands; translates product requirements into user flows and high-fidelity designs in Figma; builds scalable design systems, UI kits, and component libraries; collaborates with product managers, engineers, and business stakeholders in agile teams to improve usability and engagement; leads UX research and experimentation to iterate and optimize experiences.
Senior UI/UX & Product Designer at Paytm
January 1, 2012 - January 1, 2024
Led UX and UI design for large-scale fintech products used by millions of users. Created enterprise-level design systems, UI kits, and component libraries. Collaborated with product managers, engineers, and business stakeholders in an agile team. Improved usability, clarity, and engagement across web and mobile platforms.
Lead Digital Designer at Rich Media & Interactive Exponential (Tribal Fusion, VDX.tv)
January 1, 2007 - January 1, 2012
Designed interactive rich media banners, video creatives, and campaign landing pages. Built reusable templates and scalable creative frameworks for high-volume campaigns. Improved CTR and engagement by 30% through creative and interaction optimization. Collaborated with ad-tech and engineering teams to ensure cross-browser compatibility and performance.

Education

B.Com at Bareilly University
January 1, 2000 - January 1, 2004
B.Com at Bareilly University
January 1, 2004 - August 13, 2025
Diploma in Computer Application at National Council for Promotion (Ministry of HRD, Govt. of India)
January 1, 2000 - August 13, 2025
MBA Marketing at Bareilly University
January 11, 2030 - January 1, 2023
B.Com at Bareilly University
January 11, 2030 - January 1, 2004
Diploma in Computer Applications at National Council for Promotion (Ministry of HRD, Govt. of India)
January 11, 2030 - January 1, 2000
MBA – Marketing at Bareilly University
January 1, 2023 - January 1, 2023
Bachelor of Commerce at Bareilly University
January 1, 2004 - January 1, 2004
Bachelor of Commerce at Bareilly University
January 11, 2030 - January 1, 2004

Qualifications

MBA Management Marketing
January 1, 2023 - December 31, 2023
MBA Management Marketing
January 1, 2023 - August 13, 2025
National Council for Promotion (Ministry of HRD, Govt. of India)
January 11, 2030 - November 1, 2025
MBA – Marketing
January 11, 2030 - January 1, 2023
Diploma in Computer Applications
January 11, 2030 - January 1, 2000

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Retail, Professional Services, Healthcare, Other
    paper ADIF (Alliance of Digital India Foundation)
    ADIF is the most vocal advocate for India’s startups. Founded in 2020, with a mission to bring conducive policy for Indian Startups that will make India the world’s leading startup destination by the year 2030.