Hello, I'm Hafidz. With over 7 years in UI/UX design , I've built my career by tackling complex challenges in the fintech and digital banking sectors. I thrive on taking complex financial products and making them intuitive and accessible. My time at Jenius Bank was a career highlight, where I led the design for 5 major banking products from the ground up, including the online Credit Card, Paylater, and Flexi Cash loan. This involved not just the UI/UX, but also validating usability, contributing over 15 components to the Jenius Design System, and mentoring junior designers. More recently as a consultant for Telkomsel, I led the redesign of the My Telkomsel app's core Payment feature. We drove this strategy by conducting comprehensive user research, and I even implemented generative AI tools to synthesize our findings, which cut down analysis time and helped us align quickly with product and business objectives. Beyond banking, I've designed an Anti-Corruption Learning platform for the KPK (Indonesian Corruption Eradication Commission) and a top-rated Applicant Tracking System for Lumina.mba (YC22). I am passionate about the entire product lifecycle, from research and strategy to shipping high-impact, user-centric solutions. **Key Highlights** Here is a scannable, high-impact version for quick reference: - 7+ years of UI/UX Design and Product Management experience in Fintech, Digital Banking, and SaaS. - Led design for major Indonesian tech companies including Jenius Bank, Telkomsel, and Pegipegi. - Shipped 5 major digital banking products at Jenius from discovery to launch, including their first online Credit Card, Paylater (BNPL), and Flexi Cash loan. - Led the strategic redesign of the core Payment feature for the My Telkomsel app, enhancing user satisfaction. - Leveraged Generative AI tools to synthesize user research data, reducing analysis time and identifying key pain points faster. - Achieved high user satisfaction scores, including an 88% user satisfaction score for a new ATS dashboard at Lumina.mba (YC22) and an 80%+ usability metric for the KPK's internal platform. - Strong advocate for accessibility (WCAG 2.1 AA) and a mentor for junior designers.…

Hafidz Noor Fauzi

Hello, I'm Hafidz. With over 7 years in UI/UX design , I've built my career by tackling complex challenges in the fintech and digital banking sectors. I thrive on taking complex financial products and making them intuitive and accessible. My time at Jenius Bank was a career highlight, where I led the design for 5 major banking products from the ground up, including the online Credit Card, Paylater, and Flexi Cash loan. This involved not just the UI/UX, but also validating usability, contributing over 15 components to the Jenius Design System, and mentoring junior designers. More recently as a consultant for Telkomsel, I led the redesign of the My Telkomsel app's core Payment feature. We drove this strategy by conducting comprehensive user research, and I even implemented generative AI tools to synthesize our findings, which cut down analysis time and helped us align quickly with product and business objectives. Beyond banking, I've designed an Anti-Corruption Learning platform for the KPK (Indonesian Corruption Eradication Commission) and a top-rated Applicant Tracking System for Lumina.mba (YC22). I am passionate about the entire product lifecycle, from research and strategy to shipping high-impact, user-centric solutions. **Key Highlights** Here is a scannable, high-impact version for quick reference: - 7+ years of UI/UX Design and Product Management experience in Fintech, Digital Banking, and SaaS. - Led design for major Indonesian tech companies including Jenius Bank, Telkomsel, and Pegipegi. - Shipped 5 major digital banking products at Jenius from discovery to launch, including their first online Credit Card, Paylater (BNPL), and Flexi Cash loan. - Led the strategic redesign of the core Payment feature for the My Telkomsel app, enhancing user satisfaction. - Leveraged Generative AI tools to synthesize user research data, reducing analysis time and identifying key pain points faster. - Achieved high user satisfaction scores, including an 88% user satisfaction score for a new ATS dashboard at Lumina.mba (YC22) and an 80%+ usability metric for the KPK's internal platform. - Strong advocate for accessibility (WCAG 2.1 AA) and a mentor for junior designers.…

Available to hire

Hello, I’m Hafidz. With over 7 years in UI/UX design , I’ve built my career by tackling complex challenges in the fintech and digital banking sectors.

I thrive on taking complex financial products and making them intuitive and accessible. My time at Jenius Bank was a career highlight, where I led the design for 5 major banking products from the ground up, including the online Credit Card, Paylater, and Flexi Cash loan. This involved not just the UI/UX, but also validating usability, contributing over 15 components to the Jenius Design System, and mentoring junior designers.

More recently as a consultant for Telkomsel, I led the redesign of the My Telkomsel app’s core Payment feature. We drove this strategy by conducting comprehensive user research, and I even implemented generative AI tools to synthesize our findings, which cut down analysis time and helped us align quickly with product and business objectives.

Beyond banking, I’ve designed an Anti-Corruption Learning platform for the KPK (Indonesian Corruption Eradication Commission) and a top-rated Applicant Tracking System for Lumina.mba (YC22). I am passionate about the entire product lifecycle, from research and strategy to shipping high-impact, user-centric solutions.

Key Highlights
Here is a scannable, high-impact version for quick reference:

  • 7+ years of UI/UX Design and Product Management experience in Fintech, Digital Banking, and SaaS.
  • Led design for major Indonesian tech companies including Jenius Bank, Telkomsel, and Pegipegi.
  • Shipped 5 major digital banking products at Jenius from discovery to launch, including their first online Credit Card, Paylater (BNPL), and Flexi Cash loan.
  • Led the strategic redesign of the core Payment feature for the My Telkomsel app, enhancing user satisfaction.
  • Leveraged Generative AI tools to synthesize user research data, reducing analysis time and identifying key pain points faster.
  • Achieved high user satisfaction scores, including an 88% user satisfaction score for a new ATS dashboard at Lumina.mba (YC22) and an 80%+ usability metric for the KPK’s internal platform.
  • Strong advocate for accessibility (WCAG 2.1 AA) and a mentor for junior designers.
See more

Skills

Experience Level

App Design
Expert
Figma
Expert
Web Design
Expert
SaaS
Expert
Framer
Intermediate

Language

English
Advanced
Indonesian
Fluent

Work Experience

UI/ UX Designer Consultant at Telkomsel Indonesia
May 1, 2025 - May 1, 2025
- Led the strategic redesign of the core Payment feature within the My Telkomsel app to streamline user interaction and enhance satisfaction. - Drove the design strategy by conducting comprehensive user research, including surveys and in-depth interviews, to identify key user pain points. - Leveraged generative AI tools to synthesize user research data from surveys and interviews , reducing analysis time and identifying key pain points faster. - Partnered with Product Management and Business Development to translate research findings into a cohesive product strategy, ensuring design solutions aligned directly with business objectives.
UI/ UX Designer Specialist at Jenius Bank SMBC
March 1, 2022 - March 1, 2022
- Collaborated with Product Owner to design and develop 5 major digital banking products from discovery to validation, including Jenius's first fully online Credit Card, Paylater (BNPL), Flexi Cash loan, Jenius Business Account, and BisnisKit POS for SMEs. - Validated product usability and hypotheses through comprehensive user testing, working directly with the UI/UX Design and Customer Experience teams. - Contributed 15+ new components to the Jenius Design System and mentored 2 junior designers in their adoption, ensuring consistency across 5 major banking products. - Ensured all digital banking products met WCAG 2.1 AA standards, improving accessibility for users with visual impairments.
UI/ UX Designer Consultant at KPK (Indonesian Corruption Eradication Commission)
November 1, 2022 - November 1, 2022
- Designed the Anti-Corruption Learning Center (ACLC) platform, which supports information related to a series of anti-corruption campaign activities in Indonesia. - Collaborated with Digital Marketing in enhancing the website's SEO to attract more organic users to the ACLC website. - Produced a learning center platform with an 80%+ usability metric (satisfaction aspect) for internal use by KPK employees to exchange information and serve as an online learning hub for certification and training purposes.
UI/UX Designer Consultant at Lumina.mba (YC22)
November 1, 2021 - May 1, 2022
- Designed and launched a new Applicant Tracking System (ATS) dashboard for employers, achieving an 88% user satisfaction score and establishing it as one of the market's easiest-to-use platforms. - Led the full design lifecycle, from conducting foundational user research on the previous system to identify critical pain points to delivering a new, intuitive UI/UX. - Redesigned the primary landing pages for both employers and job hunters to improve usability and better serve the blue-collar worker market.
UI Designer at Pegipegi.com
November 1, 2018 - January 1, 2020
- Produced best experience and good UI/UX Design for Online Travel Agent product, such as Accommodation, Payment Transaction, Transportation, UGC Platform, and Booking Process. - Ensured the product development team to have an understanding about user needs by conducting User Research and Data-Driven Design from Periodically NPS Survey.

Education

Bachelor of Computer Science at Telkom University
August 1, 2013 - August 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Telecommunications, Professional Services
    paper Growth Factory VC - Startup Monitoring Dashboard

    Client: Growth Factory VC

    Goal: Improve the user experience for venture capital analysts by enabling AI-driven alerts and monitoring of startup growth.

    Challenge: Analysts often struggle to continuously monitor startup performance and identify anomalies or key updates. They need faster, evidence-based insights to make investment decisions with clear justification.

    Solution: Integrate AI capabilities into the dashboard to provide automated alerts for anomalies or important news about portfolio startups. Additionally, implement an AI assistant to generate reports and enable faster startup research, supporting quicker and more data-driven investment decisions.

    paper Jenius Banking - 1st Fully Digital Credit Card

    Client: Jenius Digital Banking

    Goals: Jenius Digital Banking wanted to do something bold: launch the first digital-friendly credit card for the Indonesian market. The mission was to create a credit card experience that was simple, 100% in-app, and actually made sense to young, tech-savvy users.

    Challenge: This was a tough one. Credit card adoption in Indonesia was (and still is) super low—only about 16% of the eligible market. Meanwhile, “PayLater” services and simple cash loans were booming. People saw traditional credit cards as slow, complicated, and full of paperwork.

    Solutions: As the product designer and strategist, I helped craft a 100% digital experience, focusing on the Gen-Z segment and asking, “How can we make this awesome for them?” My solution was an E2E user journey that lived entirely inside the app. This meant designing an instant, paperwork-free application process, instant issuance of a virtual card right upon approval, and a super user-friendly dashboard that gave users total control to manage their card, track spending, and pay bills easily.

    Outcome: It was a huge hit! We successfully launched a fully digital credit card that users genuinely loved, achieving over 80% user satisfaction they especially loved the ease of use. The best part? We saw an average new user growth of +20-50%, which proved that people did want credit cards more user friendly.