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Creative leader with 14 years of experience building the visual systems behind global enterprise brands. I think in systems, not one-off assets: reusable identities, component libraries, templates and standards that let creative quality scale beyond any single page or campaign. At Macquarie and Cvent, systems I designed drove measurable outcomes, including a 25% lift in sales conversions and a 45% increase in platform engagement. Equally comfortable as a creative director setting vision, a design manager building and mentoring teams, and a hands-on visual designer sweating typography and layout.…Creative leader with 14 years of experience building the visual systems behind global enterprise brands. I think in systems, not one-off assets: reusable identities, component libraries, templates and standards that let creative quality scale beyond any single page or campaign. At Macquarie and Cvent, systems I designed drove measurable outcomes, including a 25% lift in sales conversions and a 45% increase in platform engagement. Equally comfortable as a creative director setting vision, a design manager building and mentoring teams, and a hands-on visual designer sweating typography and layout.

Alamdar Haider

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Creative leader with 14 years of experience building the visual systems behind global enterprise brands. I think in systems, not one-off assets: reusable identities, component libraries, templates and standards that let creative quality scale beyond any single page or campaign. At Macquarie and Cvent, systems I designed drove measurable outcomes, including a 25% lift in sales conversions and a 45% increase in platform engagement. Equally comfortable as a creative director setting vision, a design manager building and mentoring teams, and a hands-on visual designer sweating typography and layout.…Creative leader with 14 years of experience building the visual systems behind global enterprise brands. I think in systems, not one-off assets: reusable identities, component libraries, templates and standards that let creative quality scale beyond any single page or campaign. At Macquarie and Cvent, systems I designed drove measurable outcomes, including a 25% lift in sales conversions and a 45% increase in platform engagement. Equally comfortable as a creative director setting vision, a design manager building and mentoring teams, and a hands-on visual designer sweating typography and layout.

Available to hire

Creative leader with 14 years of experience building the visual systems behind global enterprise brands. I think in systems,
not one-off assets: reusable identities, component libraries, templates and standards that let creative quality scale beyond
any single page or campaign. At Macquarie and Cvent, systems I designed drove measurable outcomes, including a 25% lift
in sales conversions and a 45% increase in platform engagement. Equally comfortable as a creative director setting vision, a
design manager building and mentoring teams, and a hands-on visual designer sweating typography and layout.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Urdu

Advanced

Work Experience

Assistant Manager, Lead Designer at Macquarie

July 1, 2021 - March 1, 2026

Led design function across 30+ markets; built and maintained design systems and component libraries in Figma; established shared visual standards and templates; mentored designers and contributed to hiring and creative culture; directed EdCast platform redesign as a system of reusable patterns, contributing to a 45% increase in engagement; created enterprise-wide visual language across campaigns, events and executive communications.

Senior Lead Designer at Cvent

April 1, 2013 - July 1, 2021

Directed creative for an enterprise SaaS platform; set creative vision, brand strategy, campaign concepting, and art direction; architected design systems, icon libraries, and brand guidelines across 5+ properties; built template systems enabling high-volume output; led a team of 5 designers; launched the Cvent Visual Showcase framework that unified client touchpoints and delivered a 25% lift in sales conversions, a 30% reduction in escalations, and a 20% improvement in client satisfaction.