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Results-oriented CMO with a proven track record of driving revenue growth, enhancing brand recognition, and optimizing campaign effectiveness. Passionate about crafting and implementing innovative go-to-market strategies, I excel in aligning cross-functional teams, fostering brand consistency, and leveraging data-driven insights to make informed decisions.…

Hailee Gooding

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Results-oriented CMO with a proven track record of driving revenue growth, enhancing brand recognition, and optimizing campaign effectiveness. Passionate about crafting and implementing innovative go-to-market strategies, I excel in aligning cross-functional teams, fostering brand consistency, and leveraging data-driven insights to make informed decisions.…

Available to hire

Results-oriented CMO with a proven track record of driving revenue growth, enhancing brand recognition, and optimizing campaign effectiveness. Passionate about crafting and implementing innovative go-to-market strategies, I excel in aligning cross-functional teams, fostering brand consistency, and leveraging data-driven insights to make informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Chief Marketing Officer at All Hail Digital

December 1, 2025 - Present

Strategic advisor to founders and execs, translating business goals into actionable marketing plans. Led end-to-end marketing strategy across paid media, lifecycle, and organic channels to drive customer acquisition. Developed and executed GTM strategies, brand positioning, and messaging frameworks for consumer and B2B brands. Owned paid media strategy and performance across Meta, Google, and TikTok, including budget management, creative testing, and optimization. Built and scaled email and SMS marketing programs to improve retention, repeat purchase rate, and customer lifetime value.

Director of Growth Marketing at FlexShopper

March 1, 2024 - December 1, 2025

Managed eight-figure annual digital ad spend across platforms, optimizing ROI through data-driven strategy and A/B testing. Developed and executed paid social strategies across Instagram and Facebook, scaling campaigns to deliver a 5.2x ROAS. Led high-performing paid search campaigns on Google Ads and Bing, driving a 134% increase in conversions year-over-year through strategic keyword targeting and bid adjustments. Achieved a 205% increase in revenue growth YOY during Q4 through surgical campaign optimization.

Brand Marketing Director at Stand+ (formerly Gales)

December 1, 2022 - March 1, 2024

Executed end-to-end marketing strategies for new product releases using social media, PR, affiliates, influencers, email, and SMS to drive a $1.5M increase in first-year CPG sales and $10M in second-year sales. Led a team of 6 direct reports and managed external agency relationships. Successfully executed two website redesigns, increasing conversion rates by 57% and 74% respectively. Led agile paid search and social marketing campaigns, achieving a targeted 4x ROAS and maintaining a $30 CPA.

Community Management Director at Stand+ (formerly Gales)

December 1, 2021 - December 1, 2022

Achieved an 18% increase in revenue growth through email and SMS campaigns by leading A/B testing, developing automated fan-nurturing strategies, and enhancing email list management. Established KPIs and metrics, leading to a 25% improvement in campaign success tracking accuracy. Successfully negotiated influencer partnerships, contributing to an 118% increase in brand exposure. Aligned owned media channels across the cross-functional team, resulting in a 15% increase in brand engagement.

Community Manager at Stand+ (formerly Gales)

March 1, 2021 - December 1, 2021

Grew the brand’s Instagram community from 0 to 22.6k followers while maintaining high audience engagement. Grew the TikTok account from 0 to 20.2k followers with 21.8 million views. Scaled Pinterest account to an average 147k monthly views. Strategically defined target customer segments and crafted compelling positioning and messaging, resulting in a 22% increase in customer engagement and higher conversion rates.

Marketing Manager at Conserva Irrigation

July 1, 2018 - March 1, 2021

Managed all social media channels end-to-end, resulting in a 40% increase in overall brand reach and engagement. Implemented an effective email marketing strategy yielding a 12% revenue increase in 3 months. Developed and maintained a robust KPI tracking system, enabling data-driven optimizations that contributed to a 15% increase in overall marketing efficiency.

Office Manager at Conserva Irrigation

December 1, 2016 - July 1, 2018

Managed accounts receivable in QuickBooks and streamlined billing processes, contributing to a 15% improvement in cash flow and a 42% reduction in overdue accounts. Orchestrated a software transition during peak season, resulting in uninterrupted service delivery. Optimized field employee routes, leading to a 26% increase in operational efficiency, an 18% reduction in travel time, and a 13% boost in overall productivity.

Social Media Marketing Intern at Trove Branding Consultants

January 1, 2018 - August 1, 2018

Stayed vigilant on the latest social media trends, adjusting strategies to maintain a competitive edge. Managed client social media engagement, achieving a 130% growth rate in reach, increasing followers from 11k to 25.3k. Collaborated in development and execution of social media and influencer marketing campaigns, leading to a 55% increase in revenue across four product launches.