Hailee Gooding

Strategic advisor to founders and execs, translating business goals into actionable marketing plans. Led end-to-end marketing strategy across paid media, lifecycle, and organic channels to drive customer acquisition. Developed and executed GTM strategies, brand positioning, and messaging frameworks for consumer and B2B brands. Owned paid media strategy and performance across Meta, Google, and TikTok, including budget management, creative testing, and optimization. Built and scaled email and SMS marketing programs to improve retention, repeat purchase rate, and customer lifetime value.

Managed eight-figure annual digital ad spend across platforms, optimizing ROI through data-driven strategy and A/B testing. Developed and executed paid social strategies across Instagram and Facebook, scaling campaigns to deliver a 5.2x ROAS. Led high-performing paid search campaigns on Google Ads and Bing, driving a 134% increase in conversions year-over-year through strategic keyword targeting and bid adjustments. Achieved a 205% increase in revenue growth YOY during Q4 through surgical campaign optimization.

Executed end-to-end marketing strategies for new product releases using social media, PR, affiliates, influencers, email, and SMS to drive a $1.5M increase in first-year CPG sales and $10M in second-year sales. Led a team of 6 direct reports and managed external agency relationships. Successfully executed two website redesigns, increasing conversion rates by 57% and 74% respectively. Led agile paid search and social marketing campaigns, achieving a targeted 4x ROAS and maintaining a $30 CPA.