Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a highly experienced graphic design and visual communications professional with a proven track record of delivering creative, impactful designs for businesses and individuals across Australia, Europe, and the Gulf regions. I blend technical expertise with creative flair and strong stakeholder management to craft branding and visual storytelling that meets client goals. Outside of work I enjoy creating oil-based artwork (Hala Bou Akl @Saatchi- Art) and supporting local charities such as Youth of the Streets and Foodbank.…I am a highly experienced graphic design and visual communications professional with a proven track record of delivering creative, impactful designs for businesses and individuals across Australia, Europe, and the Gulf regions. I blend technical expertise with creative flair and strong stakeholder management to craft branding and visual storytelling that meets client goals. Outside of work I enjoy creating oil-based artwork (Hala Bou Akl @Saatchi- Art) and supporting local charities such as Youth of the Streets and Foodbank.

Hala Bou Akl

Graphic Designer, Art Director, Designer, +5





I am a highly experienced graphic design and visual communications professional with a proven track record of delivering creative, impactful designs for businesses and individuals across Australia, Europe, and the Gulf regions. I blend technical expertise with creative flair and strong stakeholder management to craft branding and visual storytelling that meets client goals. Outside of work I enjoy creating oil-based artwork (Hala Bou Akl @Saatchi- Art) and supporting local charities such as Youth of the Streets and Foodbank.…I am a highly experienced graphic design and visual communications professional with a proven track record of delivering creative, impactful designs for businesses and individuals across Australia, Europe, and the Gulf regions. I blend technical expertise with creative flair and strong stakeholder management to craft branding and visual storytelling that meets client goals. Outside of work I enjoy creating oil-based artwork (Hala Bou Akl @Saatchi- Art) and supporting local charities such as Youth of the Streets and Foodbank.

Available to hire

I am a highly experienced graphic design and visual communications professional with a proven track record of delivering creative, impactful designs for businesses and individuals across Australia, Europe, and the Gulf regions. I blend technical expertise with creative flair and strong stakeholder management to craft branding and visual storytelling that meets client goals.

Outside of work I enjoy creating oil-based artwork (Hala Bou Akl @Saatchi- Art) and supporting local charities such as Youth of the Streets and Foodbank.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Graphic Design Lead at HBC Trading Australia Pty. Ltd.

January 1, 2025 - June 13, 2025

Responsible for developing packaging concepts, large-scale posters, and graphics from concept to completion including print quoting and finished art. Maintained brand collateral and marketing materials ensuring consistency and attention to detail. Participated in weekly team meetings and brainstorming workshops to generate creative ideas and strategic plans. Guided the design team with the weekly schedule. Also took new product photos, performed retouching on Photoshop, and updated product catalogue and e-commerce content.

Owner / Graphic Designer at L’Atelier P’Ink Design Boutique

January 1, 2019 - June 13, 2025

Founded and managed a boutique design business focusing on personalised printable and digital designs for business and personal occasions such as conferences, weddings, and birthday parties. Responsible for creative design, production, and execution, client and supplier relationship management, business management, and pricing.

Client Account Manager / Graphic Designer at Triple 888 International Studios

April 1, 2012 - June 30, 2017

Executed creative design, managed client and supplier relationships, handled creative briefs, and managed projects end to end including estimation and pricing for a creative agency specializing in graphic design, visual communications, and branding solutions.

Art Director / Senior Graphic Designer at NAYCOM S.A.L

September 1, 2008 - November 30, 2011

Led development of innovative concepts for digital and print projects, managed multiple design projects simultaneously to quality and deadlines, and built and maintained client relationships and trust at a BTL advertising & design agency serving the IFP Group holding.

Art Director / Senior Graphic Designer at NAYCOM Qatar

August 1, 2006 - August 31, 2008

Established new regional office supporting the Gulf region, managed and mentored the creative design team, managed customer and supplier relations, and supported sales team with prospective client sales pitches.

Graphic Design Lead at HBC Trading Australia Pty. Ltd.

January 1, 2025 - June 20, 2025

Responsible for developing packaging concepts, large-scale posters, and graphics from concept to completion, including print quoting and finished art. Maintained brand collateral and marketing materials, ensuring consistency and attention to detail. Participated in weekly team meetings and brainstorming workshops to generate creative ideas and strategic plans. Guided the Design team with the weekly schedule. Took new product photos and retouched images on Photoshop, plus updated Product Catalogue and E-commerce.

Owner/Graphic Designer at L’Atelier P’ink Design Boutique

January 1, 2019 - June 20, 2025

Managed a boutique creative business focusing on printable and digital designs for various business and personal occasions such as conferences, weddings, and birthday parties. Responsible for creative design, production, and execution, client and supplier relationship management, business management, and pricing.

Client Account Manager / Graphic Designer at Triple 888 International Studios

April 1, 2012 - June 30, 2017

Performed creative design execution, managed client and supplier relationships, creative brief processes, end-to-end project management, and estimation and pricing for digital and print media creation and strategic branding tailored to specific business needs.

Art Director / Senior Graphic Designer at Naycom S.A.L

September 1, 2008 - November 30, 2011

Led the development of innovative concepts for digital and print projects, managed multiple design projects simultaneously to quality standards and deadlines, and built and maintained client relationships and trust.

Art Director / Senior Graphic Designer at Naycom Qatar

August 1, 2006 - August 31, 2008

Established a new regional office supporting the Gulf region. Managed and mentored the creative design team, customer and supplier relations, and supported sales team with prospective client sales pitches.

Owner/ Graphic Designer at L’atelier P’ink Design Boutique

January 1, 2019 - Present

Creative design, production and execution; client & supplier relationship management; business management; pricing.

Art Director > Senior Graphic Designer at NAYCOM QATAR

August 1, 2006 - August 31, 2008

Established the regional office supporting the Gulf region; mentored the creative design team; managed customer & supplier relations; supported the sales team with prospective client pitches.

Freelance Graphic Designer at Various Clients

January 1, 2016 - December 31, 2023

Graphic design and digital deliverables for rebranding, webpage design, and marketing collateral for clients in Sydney, including Levande retirement villages, Big I Experts, Anderson Tours, Scalabrini Retirement Village, and Viz House Studio.