Graphic design and visual communications professional with extensive experience leading brand identity, packaging, and digital marketing for premium consumer brands across Australia, Europe, and the Gulf. I specialize in strategic branding, visual storytelling, and campaign design that scales across large product portfolios. I combine strong design craft with technical expertise and emerging AI-powered workflows to prototype faster, improve campaign performance, and maintain brand consistency across diverse cultural markets. I’m also experienced in stakeholder management, cross-functional collaboration, and end-to-end delivery from concept through production.…

HALA BOU AKL

Graphic design and visual communications professional with extensive experience leading brand identity, packaging, and digital marketing for premium consumer brands across Australia, Europe, and the Gulf. I specialize in strategic branding, visual storytelling, and campaign design that scales across large product portfolios. I combine strong design craft with technical expertise and emerging AI-powered workflows to prototype faster, improve campaign performance, and maintain brand consistency across diverse cultural markets. I’m also experienced in stakeholder management, cross-functional collaboration, and end-to-end delivery from concept through production.…

Available to hire

Graphic design and visual communications professional with extensive experience leading brand identity, packaging, and digital marketing for premium consumer brands across Australia, Europe, and the Gulf. I specialize in strategic branding, visual storytelling, and campaign design that scales across large product portfolios.

I combine strong design craft with technical expertise and emerging AI-powered workflows to prototype faster, improve campaign performance, and maintain brand consistency across diverse cultural markets. I’m also experienced in stakeholder management, cross-functional collaboration, and end-to-end delivery from concept through production.

See more

Skills

Experience Level

Language

English
Fluent
French
Fluent

Work Experience

Design & Marketing Manager at HBC Trading Australia Pty. Ltd
January 1, 2025 - Present
Lead visual design and brand identity across multiple premium food brands (Chef's Choice Range, Kura Range, Fishabout, Lovin’ Body). Develop and execute digital marketing strategies across social media, e-commerce, and trade channels. Design sustainable packaging aligned with food industry trends. Create B2B and B2C marketing collateral including catalogs, brochures, digital ads, and product photography. Manage brand consistency across 1,000+ product lines distributed globally. Implement AI-powered design workflows for rapid prototyping and campaign optimization. Oversee social media content creation (Instagram, YouTube) driving engagement, and design for diverse cultural markets across 20+ export countries. Collaborate with sales for trade show materials and product launches.
Graphic Design Lead at HBC Trading Australia Pty. Ltd.
January 1, 2025 - June 20, 2025
Responsible for developing packaging concepts, large-scale posters, and graphics from concept to completion, including print quoting and finished art. Maintained brand collateral and marketing materials, ensuring consistency and attention to detail. Participated in weekly team meetings and brainstorming workshops to generate creative ideas and strategic plans. Guided the Design team with the weekly schedule. Took new product photos and retouched images on Photoshop, plus updated Product Catalogue and E-commerce.
Graphic Design Lead at HBC Trading Australia Pty. Ltd.
January 1, 2025 - June 13, 2025
Responsible for developing packaging concepts, large-scale posters, and graphics from concept to completion including print quoting and finished art. Maintained brand collateral and marketing materials ensuring consistency and attention to detail. Participated in weekly team meetings and brainstorming workshops to generate creative ideas and strategic plans. Guided the design team with the weekly schedule. Also took new product photos, performed retouching on Photoshop, and updated product catalogue and e-commerce content.
Owner / Graphic Designer at L'ATELIER P'INK DESIGN BOUTIQUE
January 1, 2019 - December 31, 2024
Owned and operated a boutique creative design business specializing in personalized designs for business and personal occasions. Delivered creative design, production, and execution for corporate events and celebrations. Managed client and supplier relationships and supported day-to-day business operations. Provided brand development and strategic marketing planning.
Owner/ Graphic Designer at L’atelier P’ink Design Boutique
January 1, 2019 - Present
Creative design, production and execution; client & supplier relationship management; business management; pricing.
Owner/Graphic Designer at L’Atelier P’ink Design Boutique
January 1, 2019 - June 20, 2025
Managed a boutique creative business focusing on printable and digital designs for various business and personal occasions such as conferences, weddings, and birthday parties. Responsible for creative design, production, and execution, client and supplier relationship management, business management, and pricing.
Owner / Graphic Designer at L’Atelier P’Ink Design Boutique
January 1, 2019 - June 13, 2025
Founded and managed a boutique design business focusing on personalised printable and digital designs for business and personal occasions such as conferences, weddings, and birthday parties. Responsible for creative design, production, and execution, client and supplier relationship management, business management, and pricing.
Freelance Graphic Designer at Various Clients
January 1, 2016 - December 31, 2023
Graphic design and digital deliverables for rebranding, webpage design, and marketing collateral for clients in Sydney, including Levande retirement villages, Big I Experts, Anderson Tours, Scalabrini Retirement Village, and Viz House Studio.
Creative agency client account manager / Graphic Designer at Triple 888 International Studios
April 1, 2012 - June 30, 2017
Creative agency delivering graphic design, visual communications, and branding solutions. Managed client accounts and contributed to end-to-end creative production across digital and print media. Supported creative brief development, client and supplier relationship management, and handled full project management including estimation and pricing.
Client Account Manager / Graphic Designer at Triple 888 International Studios
April 1, 2012 - June 30, 2017
Performed creative design execution, managed client and supplier relationships, creative brief processes, end-to-end project management, and estimation and pricing for digital and print media creation and strategic branding tailored to specific business needs.
Client Account Manager / Graphic Designer at Triple 888 International Studios
April 1, 2012 - June 30, 2017
Executed creative design, managed client and supplier relationships, handled creative briefs, and managed projects end to end including estimation and pricing for a creative agency specializing in graphic design, visual communications, and branding solutions.
Art Director / Senior Graphic Designer at Naycom S.A.L / IFP Group Holding
September 1, 2008 - November 30, 2011
BTL advertising & design agency and in-house subsidiary for IFP Group (exhibitions and conferences). Established a new regional office supporting the Gulf region, managed and mentored the creative design team, and supported the sales team with client presentations. Led innovative concept development for digital and print projects and managed multiple design projects to quality standards and deadlines while maintaining strong client relationships.
Art Director / Senior Graphic Designer at Naycom S.A.L
September 1, 2008 - November 30, 2011
Led the development of innovative concepts for digital and print projects, managed multiple design projects simultaneously to quality standards and deadlines, and built and maintained client relationships and trust.
Art Director / Senior Graphic Designer at NAYCOM S.A.L
September 1, 2008 - November 30, 2011
Led development of innovative concepts for digital and print projects, managed multiple design projects simultaneously to quality and deadlines, and built and maintained client relationships and trust at a BTL advertising & design agency serving the IFP Group holding.
Art Director > Senior Graphic Designer at NAYCOM QATAR
August 1, 2006 - August 31, 2008
Established the regional office supporting the Gulf region; mentored the creative design team; managed customer & supplier relations; supported the sales team with prospective client pitches.
Art Director / Senior Graphic Designer at Naycom Qatar
August 1, 2006 - August 31, 2008
Established a new regional office supporting the Gulf region. Managed and mentored the creative design team, customer and supplier relations, and supported sales team with prospective client sales pitches.
Art Director / Senior Graphic Designer at NAYCOM Qatar
August 1, 2006 - August 31, 2008
Established new regional office supporting the Gulf region, managed and mentored the creative design team, managed customer and supplier relations, and supported sales team with prospective client sales pitches.

Education

Bachelor of Arts at University of Notre Dame
January 1, 2006 - December 31, 2011
Bachelor of Arts at University of Notre Dame
January 1, 2008 - December 31, 2011
Bachelor of Arts Graphic Design and Visual Communications at University of Notre Dame
January 11, 2030 - January 3, 2026
Bachelor of Arts - Graphic Design and Visual Communications at University of Notre Dame
January 11, 2030 - July 27, 2026

Qualifications

AI-Powered Graphic Design: Mastering Figma and Emerging Tech
January 1, 2023 - December 31, 2023
Generative AI Content Creation
January 1, 2023 - December 31, 2023
Canva Masterclass
January 1, 2023 - December 31, 2023
Member of the ISTD International Society of Typographical Designers UK
January 1, 2012 - December 31, 2012
D&AD Member of British Design and Art Direction Society -UK
January 1, 2013 - December 31, 2013
AI-Powered Graphic Design: Mastering Figma and Emerging Tech
January 11, 2030 - July 6, 2025
Generative AI Content Creation
January 11, 2030 - July 6, 2025
Canva Masterclass
January 11, 2030 - July 6, 2025
Member of ISTD International Society of Typographical Designers UK
January 1, 2012 - December 31, 2012
Member of D&AD British Design and Art Direction Society - UK
January 1, 2013 - December 31, 2013
ISTD International Society of Typographical Designers - UK
January 1, 2018 - January 3, 2026
British Design & Art Directors Society - UK
January 1, 2012 - January 3, 2026
AI-Powered Graphic Design: Mastering Figma and Emerging Tech
January 11, 2030 - July 27, 2026
Generative AI Content Creation
January 11, 2030 - July 27, 2026
Canva Masterclass
January 11, 2030 - July 27, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Non-Profit Organization, Travel & Hospitality, Other, Consumer Goods, Wholesale & Distribution, Manufacturing

Skills

Experience Level