Hello! I’m Haley Haslim, a multidisciplinary designer and illustrator based in California. I specialize in branding and illustration, blending traditional art with digital media to craft cohesive brand experiences. My freelance work spans logos, brand identities, murals, and custom illustrations, collaborating with clients and communities to bring ideas to life.
I’ve contributed to wine branding as an intern, designed weekly informational bulletins as a volunteer, and continually expand my toolbox with Adobe Creative Suite, Figma, Procreate, and various painting techniques. I love thinking outside of the box and am excited to collaborate in bringing your ideas to life!
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Through targeted research, I identified a market gap for a wine brand dedicated to one-off releases by established winemakers. The brand positions these experimental wines as collectible objects balancing artistic freedom with the level of refinement expected by collectors. The identity system takes a hands-on, artisanal approach. This hand-printed, type-driven word-mark is paired with a spiraling thumbprint icon to represent the individuality of each bottle and the personal imprint of its maker. Typewriter-inspired typefaces reinforce a crafted aesthetic, while a jewel-toned color palette elevates the brand and distinguishes it from conventional wines. Two label designs, a Cabernet and a Chardonnay, were developed within industry print standards and legal constraints. A collage style label allows color and composition to vary across releases, creating a flexible framework for future artist collaborations and reinforcing the brand’s experimental, collectible nature.
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