I am a Senior level Creative Director/Art Director with expertise in Healthcare Marketing. I excel at concepting and execution of all phases of campaign creation, whether it be print, digital, video or somewhere in between. My years of experience make me a dependable, result-delivering partner for all of your projects. My empathy ensures I'll get your brand story. And my creativity will make sure you get seen.

Kathy Hallen

I am a Senior level Creative Director/Art Director with expertise in Healthcare Marketing. I excel at concepting and execution of all phases of campaign creation, whether it be print, digital, video or somewhere in between. My years of experience make me a dependable, result-delivering partner for all of your projects. My empathy ensures I'll get your brand story. And my creativity will make sure you get seen.

Available to hire

I am a Senior level Creative Director/Art Director with expertise in Healthcare Marketing. I excel at concepting and execution of all phases of campaign creation, whether it be print, digital, video or somewhere in between. My years of experience make me a dependable, result-delivering partner for all of your projects. My empathy ensures I’ll get your brand story. And my creativity will make sure you get seen.

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Work Experience

Add your work experience history here.

Education

Art Direction at Portfolio Center @ Miami Ad School
September 1, 1990 - May 1, 1992
Specialized post-graduate school to produce top creatives in the country

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Non-Profit Organization, Travel & Hospitality, Other
    uniE621 School of the Arts Dance Department redesign
    When I began working with the dance department at one of the nation's top magnet schools, the program had little to no visual identity and was often overlooked within the broader institution. I took the lead in conceptualizing and developing a distinctive graphic identity specifically for the department. This included a new logo, cohesive visual language, branded collateral, and digital assets—crafted to elevate the program’s visibility and credibility both internally and to the public. The work not only redefined the department’s presence but also earned recognition with 7 American Graphic Design Awards from Graphic Design USA, highlighting the impact and excellence of the creative direction. artdirector creative director graphicdesigner branding logo
    uniE621 NasaClip product launch
    Tactics: Logo & Brand Design, Campaign Concept, Packaging, Product Photography, Explainer Video, Website Development Developed by ER physician Dr. Elizabeth Clayborne, NasaClip™ is a breakthrough non-invasive device for quick, effective nosebleed management. Our team executed a full-scale brand launch, from logo and packaging design to a vibrant, patient-friendly campaign that highlighted the product’s ease of use for both adults and pediatric patients. A compelling explainer video and a thoughtfully designed website helped position NasaClip™ as a leader in its category, earning the prestigious Best Medical Equipment Website award from WebAwards. graphicdesigner branding logo designer creativedirector artdirector
    uniE621 Synergy Surgical Rebrand
    Tactics: Logo & Brand Development, Advertising Strategy, Campaign Concept, Packaging, Microsite, Banner Ads, Sample Box Design When eSutures launched its proprietary Synergy Surgical™ line, our challenge was clear: convert an audience loyal to existing surgical brands. We crafted a compelling brand identity, reinforced by a premium, OR-inspired sample kit designed to mirror the look and feel of a surgical tray—a hands-on experience that built trust and encouraged trial. Supported by a targeted lead generation campaign, the launch yielded 1,800+ high-value leads from clinical practices, hospitals, and surgical centers. creativedirector graphicdesigner logo designer artdirector
    uniE621 Campaign for ENT "Talking Noses and Ears"
    Tactics: Animated TV Commercials, Logo Redesign, OOH Advertising, Environmental Graphics, Website Design, Print Advertising Spanning 15 years, this award-winning campaign transformed Charleston ENT from a 5-location practice into a 15-location powerhouse with two surgical centers. The creative concept? Making noses and ears the stars—literally. Through humorous, character-driven animated TV ads, bold outdoor visuals, and strategic branding, we developed a distinct, engaging identity that resonated with audiences and set the practice apart. Recognized with three Telly Awards and multiple Healthcare Marketing Awards, this campaign proved that medical marketing can be both fun and effective. logo graphicdesigner designer branding