Description & Objectives:
This project was part of a promotional campaign for a BBQ and Stargazing event held in the Covina City Park. The goal was to visually capture the fun, relaxed atmosphere of the event while clearly communicating key information such as food offerings and activities for attendees. My specific role involved taking the initial concept and developing a secondary one-sheet that expanded on the main promotional piece, adding more detail and visual engagement.
Software Used:
Adobe Photoshop – photo editing, and background treatments
Adobe Illustrator – for one sheet layout design, for creating and refining custom icons, graphics, and typography
Concept & Layout:
Using the main promotional piece theme as inspiration I developed a secondary version tailored to emphasize event details such as schedule and food vendors. Illustrator was used to design custom icons representing BBQ, and stargazing while Photoshop was implemented to build a structured layout, incorporating images, textures, and vibrant gradients to reflect a summer evening vibe.
Outcome & Impact:
The event planner reported a great turnout, noting that the flyer helped generate buzz and informed a wider audience. The use of eye-catching visuals and clear organization played a strong role in audience engagement.…Description & Objectives:
This project was part of a promotional campaign for a BBQ and Stargazing event held in the Covina City Park. The goal was to visually capture the fun, relaxed atmosphere of the event while clearly communicating key information such as food offerings and activities for attendees. My specific role involved taking the initial concept and developing a secondary one-sheet that expanded on the main promotional piece, adding more detail and visual engagement.
Software Used:
Adobe Photoshop – photo editing, and background treatments
Adobe Illustrator – for one sheet layout design, for creating and refining custom icons, graphics, and typography
Concept & Layout:
Using the main promotional piece theme as inspiration I developed a secondary version tailored to emphasize event details such as schedule and food vendors. Illustrator was used to design custom icons representing BBQ, and stargazing while Photoshop was implemented to build a structured layout, incorporating images, textures, and vibrant gradients to reflect a summer evening vibe.
Outcome & Impact:
The event planner reported a great turnout, noting that the flyer helped generate buzz and informed a wider audience. The use of eye-catching visuals and clear organization played a strong role in audience engagement.WW…