Hi there! I’m a freelance marketing and social media specialist with 7+ years of experience in content creation, audience segmentation and platform-native strategies. I help startups and nonprofits grow organic reach and engagement through storytelling and data-driven content, delivering campaigns that resonate with target audiences across Instagram, TikTok and Facebook Reels. Highlights include building audience-focused content playbooks, driving organic growth, and optimizing campaigns with testing hooks, captions and pacing. I’ve secured strong donor engagement and CRM-driven results, including generating €57,000 in value and 454 conversions in under 4 months through organic social content, and I regularly collaborate on cross-functional initiatives to elevate brand presence.

Hi there! I’m a freelance marketing and social media specialist with 7+ years of experience in content creation, audience segmentation and platform-native strategies. I help startups and nonprofits grow organic reach and engagement through storytelling and data-driven content, delivering campaigns that resonate with target audiences across Instagram, TikTok and Facebook Reels. Highlights include building audience-focused content playbooks, driving organic growth, and optimizing campaigns with testing hooks, captions and pacing. I’ve secured strong donor engagement and CRM-driven results, including generating €57,000 in value and 454 conversions in under 4 months through organic social content, and I regularly collaborate on cross-functional initiatives to elevate brand presence.

Available to hire

Hi there! I’m a freelance marketing and social media specialist with 7+ years of experience in content creation, audience segmentation and platform-native strategies. I help startups and nonprofits grow organic reach and engagement through storytelling and data-driven content, delivering campaigns that resonate with target audiences across Instagram, TikTok and Facebook Reels.

Highlights include building audience-focused content playbooks, driving organic growth, and optimizing campaigns with testing hooks, captions and pacing. I’ve secured strong donor engagement and CRM-driven results, including generating €57,000 in value and 454 conversions in under 4 months through organic social content, and I regularly collaborate on cross-functional initiatives to elevate brand presence.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Swedish
Beginner
Finnish
Advanced

Work Experience

Event Marketing Team Leader at MMDC
December 1, 2023 - December 1, 2023
Developed innovative, budget-friendly marketing strategies that grew the event audience above 3,000 participants. Directed creative content and leveraged word-of-mouth with unconventional advertising, building organic hype and a dynamic pre-event atmosphere that significantly increased attendance.
Fundraiser & Awareness at Finnish Red Cross
November 1, 2024 - November 1, 2024
Secured 190+ monthly donors in 7 months by applying persuasive communication and storytelling techniques, while developing strong negotiation and relationship-building skills for long-term donor retention.
Inside Sales & CRM Intern (Remote) at Tech Nordia
July 1, 2025 - July 1, 2025
Managed and optimized Salesforce and HubSpot CRM for 2,500+ leads, improving data accuracy and automation efficiency. Contributed to 17% B2B sales growth and 31% increase in lead conversion rates.
Freelance Content Creator (Remote) at Finland-based
November 1, 2025 - November 1, 2025
5M+ views all through organic reels with 97% of audience from Finland. Achieved €27,000 in sales within two months solely through social media content, marking a 190% increase compared to the previous two months.
Freelance Content Creator at Finnish Ecommerce Store
October 1, 2025 - Present
Built and executed platform-native content strategies on Instagram, TikTok and Facebook Reels; achieved 9.5M+ organic views with 96–97% Finland-based audience. Adapted storytelling formats for different audience segments; optimized hooks, CTAs, and narrative pacing; demonstrated understanding of social algorithms and audience retention.
Inside Sales & CRM Intern at Tech Nordia
February 1, 2025 - July 1, 2025
Managed and optimized Salesforce and HubSpot CRM for 2,500+ leads, improving data accuracy and automation efficiency. Supported go-to-market initiatives contributing to 17% B2B sales growth and 31% increase in conversion rates.
Video Creator & Social Media Manager at Ganji-Swag
February 1, 2020 - August 1, 2023
Full-time Multan, Pakistan. Produced and managed end-to-end video content across YouTube, Instagram, and TikTok, achieving millions of organic views. Built audience-focused storytelling and content strategies, boosting engagement, retention, and subscriber growth. Optimized video performance through testing hooks, captions, and pacing, driving consistent platform growth.
Inside Sales & CRM Intern
February 1, 2025 - July 1, 2025
Managed Salesforce and HubSpot CRM workflows for 2,500+ leads; improved data accuracy and automation efficiency; supported go-to-market initiatives and CRM-driven outreach.

Education

BBA in International Business at Arcada University of Applied Sciences (Arcada UAS), Helsinki, Finland
August 1, 2023 - May 1, 2026
BBA in International Business Administration at Helsinki UAS
August 1, 2023 - May 1, 2026
Bachelor of Business Administration (BBA) at Arcada University of Applied Sciences
August 1, 2023 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Non-Profit Organization, Professional Services, Education