Hi there! I’m a freelance marketing and social media specialist with 7+ years of experience in content creation, audience segmentation and platform-native strategies.

About

Hi there! I’m a freelance marketing and social media specialist with 7+ years of experience in content creation, audience segmentation and platform-native strategies. I help startups and nonprofits grow organic reach and engagement through storytelling and data-driven content, delivering campaigns that resonate with target audiences across Instagram, TikTok and Facebook Reels.

Highlights include building audience-focused content playbooks, driving organic growth, and optimizing campaigns with testing hooks, captions and pacing. I’ve secured strong donor engagement and CRM-driven results, including generating €57,000 in value and 454 conversions in under 4 months through organic social content, and I regularly collaborate on cross-functional initiatives to elevate brand presence.

  • 5 years' experience
  • Joined November 2025

Languages

  • EnglishFluent
  • SwedishBeginner
  • FinnishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Non-Profit Organization
  • Professional Services
  • Education

Work experience· 8 roles

Freelance Content Creator (Remote) · Finland-basedNov 2025 – Nov 2025 · 1 mo

5M+ views all through organic reels with 97% of audience from Finland. Achieved €27,000 in sales within two months solely through social media content, marking a 190% increase compared to the previous two months.

Freelance Content Creator · Finnish Ecommerce StoreOct 2025 – Present · 1 yr 2 mos

Built and executed platform-native content strategies on Instagram, TikTok and Facebook Reels; achieved 9.5M+ organic views with 96–97% Finland-based audience. Adapted storytelling formats for different audience segments; optimized hooks, CTAs, and narrative pacing; demonstrated understanding of social algorithms and audience retention.

Inside Sales & CRM Intern (Remote) · Tech NordiaJul 2025 – Jul 2025 · 1 mo

Managed and optimized Salesforce and HubSpot CRM for 2,500+ leads, improving data accuracy and automation efficiency. Contributed to 17% B2B sales growth and 31% increase in lead conversion rates.

Inside Sales & CRM InternFeb 2025 – Jul 2025 · 6 mos
Inside Sales & CRM Intern · Tech NordiaFeb 2025 – Jul 2025 · 6 mos
Fundraiser & Awareness · Finnish Red CrossNov 2024 – Nov 2024 · 1 mo
Event Marketing Team Leader · MMDCDec 2023 – Dec 2023 · 1 mo
Video Creator & Social Media Manager · Ganji-SwagFeb 2020 – Aug 2023 · 3 yrs 7 mos

Education

BBA in International Business · Arcada University of Applied Sciences (Arcada UAS), Helsinki, Finland2023 – 2026
BBA in International Business Administration · Helsinki UAS2023 – 2026
Bachelor of Business Administration (BBA) · Arcada University of Applied Sciences2023 – 2026

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