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Hi, I'm Hamsa. I began my career in medicine, teaching, and banking before discovering my passion for marketing. Over the past 12 years, I’ve built deep expertise in content and SEO, with three years in performance marketing, and I’ve led teams for three years while earning an MBA. I’m looking to work with clients looking for help in marketing strategy or marketing management, so I can bring data-driven insights and help scale growth.…Hi, I'm Hamsa. I began my career in medicine, teaching, and banking before discovering my passion for marketing. Over the past 12 years, I’ve built deep expertise in content and SEO, with three years in performance marketing, and I’ve led teams for three years while earning an MBA. I’m looking to work with clients looking for help in marketing strategy or marketing management, so I can bring data-driven insights and help scale growth.

Hamsaveni V.

Marketing Strategist, Content Strategist, Digital Marketer, +2

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Hi, I'm Hamsa. I began my career in medicine, teaching, and banking before discovering my passion for marketing. Over the past 12 years, I’ve built deep expertise in content and SEO, with three years in performance marketing, and I’ve led teams for three years while earning an MBA. I’m looking to work with clients looking for help in marketing strategy or marketing management, so I can bring data-driven insights and help scale growth.…Hi, I'm Hamsa. I began my career in medicine, teaching, and banking before discovering my passion for marketing. Over the past 12 years, I’ve built deep expertise in content and SEO, with three years in performance marketing, and I’ve led teams for three years while earning an MBA. I’m looking to work with clients looking for help in marketing strategy or marketing management, so I can bring data-driven insights and help scale growth.

Available to hire

Hi, I’m Hamsa. I began my career in medicine, teaching, and banking before discovering my passion for marketing. Over the past 12 years, I’ve built deep expertise in content and SEO, with three years in performance marketing, and I’ve led teams for three years while earning an MBA.

I’m looking to work with clients looking for help in marketing strategy or marketing management, so I can bring data-driven insights and help scale growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Advanced

Work Experience

B2B Digital Marketing & Content Specialist at ROVR (PETRONAS Dagangan Berhad)

May 1, 2021 - June 1, 2022

Strategized, executed, and reported on all content creation activities on LinkedIn; increased followers to around 1,000 in 6 months. Initiated and oversaw monthly email newsletter to existing customers and kept leads warm for upsell. Revamped ROVR website; managed agency to create a more brand-aligned site.

Freelance Writer & Digital Marketer (Remote) at Self-Employed

April 1, 2011 - Present

Crafted SEO-optimized content for clients globally (including eBay Inc. and CIMB Foundation). Strategized campaigns, tracked metrics, and demonstrated the impact of paid ads on Facebook, Instagram, Google, and LinkedIn; managed RM100,000+ in online ad spend since 2019. Notable wins include ranking an edtech client on page 1 of Google within 6 months and driving scholarship applicant targets for a Fortune/Multinational company within a month via performance marketing.

SEO Team Lead (MY) at Shopee Malaysia Sdn Bhd

September 1, 2019 - April 1, 2021

Spearheaded coordination with the regional SEO team in Singapore; aligned with local campaigns, social media, PR, and other teams. Increased SEO-led traffic by 150% by expediting content production, setting up campaign pages in the backend, and monitoring page performance. Established the Shopee Malaysia Blog, supervised a team of 5 writers, and performed SEO analysis with Ahrefs and Google Analytics to guide improvements.