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Social media strategist specializing in niche e-commerce brands—building engaged communities from zero through authentic storytelling, consistent content creation, and data-driven growth. Grew an independent brand to 520,000 organic followers and 6M+ monthly reach with $0 ad spend, and ran a curated, upscale Shopify store focused on collector-oriented positioning and brand-aligned partnerships.…Social media strategist specializing in niche e-commerce brands—building engaged communities from zero through authentic storytelling, consistent content creation, and data-driven growth. Grew an independent brand to 520,000 organic followers and 6M+ monthly reach with $0 ad spend, and ran a curated, upscale Shopify store focused on collector-oriented positioning and brand-aligned partnerships.

Hamza Achehboune

Social Media Manager, Content Strategist, Marketing Analyst, +4

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Social media strategist specializing in niche e-commerce brands—building engaged communities from zero through authentic storytelling, consistent content creation, and data-driven growth. Grew an independent brand to 520,000 organic followers and 6M+ monthly reach with $0 ad spend, and ran a curated, upscale Shopify store focused on collector-oriented positioning and brand-aligned partnerships.…Social media strategist specializing in niche e-commerce brands—building engaged communities from zero through authentic storytelling, consistent content creation, and data-driven growth. Grew an independent brand to 520,000 organic followers and 6M+ monthly reach with $0 ad spend, and ran a curated, upscale Shopify store focused on collector-oriented positioning and brand-aligned partnerships.

Available to hire

Social media strategist specializing in niche e-commerce brands—building engaged communities from zero through authentic storytelling, consistent content creation, and data-driven growth.

Grew an independent brand to 520,000 organic followers and 6M+ monthly reach with $0 ad spend, and ran a curated, upscale Shopify store focused on collector-oriented positioning and brand-aligned partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Arabic

Intermediate

Work Experience

Founder — Content Strategy at FinPost

December 1, 2025 - Present

Independently developed and executed a full content strategy for a specialized platform, adapting tone and positioning for a specific target audience.

Curated E-Commerce Operator at Custom Sneaker/Streetwear Store (Shopify)

January 1, 2020 - January 1, 2023

Operated an independent curated niche e-commerce store covering product positioning, listings, and community-driven sales. Secured and executed 5+ brand collaboration campaigns (e.g., MSCHF, Netflix, Steve Aoki, Everysize) by aligning messaging with each partner’s brand values. Converted an engaged niche community into a loyal customer base through consistent, values-aligned communication. Managed day-to-day store responsibilities and ensured the brand presentation matched an upscale, collector-oriented audience expectation.

Content Creator & Niche Community Builder at Independent (Instagram)

January 1, 2020 - January 1, 2023

Built a niche content brand from 0 to 520,000 organic followers and 6M+ monthly reach without ad spend. Developed and maintained a distinct brand voice and visual identity tailored to a specific, engaged community. Produced and wrote copy for consistent short-form and visual content using Canva and CapCut. Tracked engagement and growth metrics to identify what resonated most and iterated the strategy accordingly. Focused on authenticity and an upscale aesthetic to strengthen trust with a discerning audience.