Amazon Brand Manager & Strategist at Ascend Agency

Led full-funnel Amazon brand strategy across US & EU marketplaces, including listings, PPC, pricing, and category growth. Launched 12+ products (private label & resell) managing timelines from sourcing to shelf. Reduced TACOs from 18% to 11% within 6 months via data-driven PPC optimization. Built automated Excel/Power BI dashboards for real-time KPI tracking (ACoS, CVR, margins). Worked cross-functionally with Creative, Ops, and Sourcing to streamline workflows. Maintained client-facing communication through Slack & Zoom, achieving 98% satisfaction. Scaled accounts using Helium 10, Ads Console, and custom automation scripts. Mentored junior associates in PPC, data analysis, and client reporting.

Amazon PPC Specialist at Sneak Trades

Managed sponsored ads campaigns across multiple categories; achieved a 25% CVR improvement. Executed bid optimization strategies that cut wasteful spend by 30%. Analyzed competitor trends and updated listings for better organic ranking. Coordinated with design team to implement new A+ content and store pages. Built automated weekly reporting using Excel Pivot Tables & VBA macros. Monitored inventory to avoid stockouts and supported new product launches.

Amazon Product Sourcing & Budget Coordinator at SH Distribution LLC

Researched and sourced trending products to maximize Amazon sales potential. Managed product budgets, monitored expenses, and ensured cost-effective purchasing. Coordinated with multiple suppliers to negotiate pricing, shipping, and delivery timelines. Analyzed sales and market data to inform product selections. Developed tracking systems to optimize procurement and inventory management.

Virtual Assistant – Amazon Product Sourcing at Gul Reselling LLC

Oversaw 150+ SKUs across three Amazon marketplaces; managed $50k monthly PPC budget; kept ACoS consistently under 25%. Conducted TACOS, CVR, and session analyses; built Excel + Power BI dashboards for management decisions. Launched 5+ new products with keyword research, pricing strategy, and listing optimization. Mentored two junior analysts on Excel reporting and Seller Central workflows. Coordinated projects using Slack, Zoom, and ClickUp with global teams; delivered monthly client reports on sales, PPC spend, and profitability.

Amazon Account Executive → Senior PPC Analyst at Sunrise

Started as Account Executive, assisting in daily operations such as order tracking, listing uploads, and basic PPC campaign monitoring. Progressed to Senior PPC Analyst within 12 months after delivering consistent improvements in ad performance. Managed 6+ private-label accounts with combined revenues exceeding $1.5M annually. Launched 8 new products with keyword research, pricing strategy, and listing optimization. Implemented advanced PPC strategies that reduced ACoS from 25% to 15% across multiple campaigns. Built automated Excel dashboards with Pivot Tables and charts for performance monitoring. Conducted weekly competitor audits using Helium 10, Data Dive, and Jungle Scout. Collaborated with sourcing team to align inventory availability with ads spend, reducing stockouts by 40%. Communicated with clients on performance updates, improving retention rates. Mentored 2 junior associates.

Amazon Brand Manager & Strategist at Ascend Agency

Led full-funnel Amazon marketplace strategy across US & EU for 3+ brands with $3M+ annual revenue. Owned listing optimization, PPC, pricing, and category growth. Launched 12+ products (private label & reseller), managing end-to-end timelines from sourcing to shelf. Reduced TACOs from 18% to 11% in 6 months via data-driven PPC optimization. Built automated Excel/Power BI dashboards for real-time KPI tracking (ACoS, CVR, margins). Collaborated cross-functionally with Creative, Ops, and Sourcing to streamline workflow. Maintained client-facing communication through Slack & Zoom with 98% satisfaction. Scaled accounts using Helium 10, Ads Console, and custom automation scripts. Mentored junior associates in PPC, data analysis, and client reporting.

Amazon PPC Specialist at Sneak Trades

Managed sponsored ads campaigns across multiple categories, achieving 25% CVR improvement. Executed bid optimization strategies that reduced wasted spend by 30%. Analyzed competitor trends and updated listings for better organic ranking. Coordinated with design team to implement new A+ content and store pages. Automated weekly reporting using Excel PivotTables & VBA macros. Monitored inventory levels, ensuring zero stockouts during peak sales. Optimized keyword targeting with Helium 10 & Amazon Ads Console. Reported campaign performance directly to senior brand managers. Supported new product launches.

Senior PPC Analyst at Sunrise LLC

Started as an Account Executive, assisting in daily operations such as order tracking, listing uploads, and basic PPC campaign monitoring. Progressed to Senior PPC Analyst within 12 months with consistent improvements in ad performance. Managed 6+ private-label and wholesale accounts with combined revenues exceeding $1.5M annually. Launched 8+ new products, handling keyword research, pricing strategy, and listing optimization. Implemented advanced PPC strategies reducing ACoS from 25% to 15% across multiple campaigns. Built automated Excel dashboards with PivotTables and charts for performance monitoring. Conducted weekly competitor audits using Helium 10, Data Dive, and Jungle Scout. Collaborated with sourcing to align inventory with ads spend, reducing stockouts by 40%. Coordinated with clients on performance updates, improving retention. Mentored 2 junior associates in data-driven PPC and reporting methods.

Amazon Product Sourcing & Budget Coordinator at SH Distribution LLC

Researched and sourced trending products to maximize Amazon sales potential. Managed product budgets, monitored expenses, and ensured cost-effective purchasing. Coordinated with multiple suppliers to negotiate pricing, shipping, and delivery timelines. Analyzed sales and market data to make informed decisions on product selection. Developed tracking systems to optimize procurement processes and inventory management.