This project showcases a series of custom thumbnail designs created for The TradePedia YouTube channel, a brand focused on financial education and market insights. The goal was to design engaging, scroll-stopping thumbnails that increase click-through rates while maintaining a clean, branded visual identity.
Each thumbnail was crafted using bold typography, strategic use of imagery, and color schemes aligned with TradePedia’s overall content tone—professional, informative, and visually clear. The designs aim to balance attention-grabbing elements with brand consistency and clarity. The results led to improved engagement metrics and a more cohesive visual presence across the channel’s growing video library.
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As the Assistant Social Media Head for WEE 2k22, I played a pivotal role in enhancing the event’s online presence and engagement. My responsibilities included managing social media initiatives, creating compelling visual content, and developing strategies to increase audience interaction.

I directed and edited videos to capture the event’s highlights, ensuring each video effectively showcased the event’s atmosphere and key moments. Additionally, I produced high-quality graphics for promotional materials, social media posts, and event communications, maintaining a cohesive visual style aligned with the event’s branding.

I collaborated closely with the event team to plan and execute social media campaigns, analyzing performance metrics to refine our strategies continually. This role honed my skills in content creation, video editing, graphic design, and social media management, allowing me to produce visually captivating and engaging content for diverse platforms.