Hamzeh Ebzakh

Spearheaded integrated marketing campaigns across digital and traditional channels to drive brand awareness and sales growth. Developed and executed social media strategies for product launches, sponsorships, and key account activations, coordinating content with the digital team. Directed the creation of AI-generated visuals, packaging mockups, and promotional materials to support campaigns and trade marketing. Planned and managed events such as product launches, festivals, and trade shows, aligning cross-functional teams and key partners. Generated sales visibility reports and market studies to inform decisions and identify growth opportunities. Coordinated activities across production, marketing, and sales to ensure successful execution, while managing budgets and timelines.

Reviewed, categorized, and moderated content to ensure compliance with client requirements and business strategies. Ensured alignment with established guidelines through careful checking processes and accurate content handling.

Led the conceptualization and execution of POSM (point-of-sale materials) campaigns to enhance brand visibility at retail outlets, ensuring consistency in branding and messaging. Implemented quality assurance and quality control measures in collaboration with production and manufacturing teams. Orchestrated impactful mobile device launch events using fan engagement and experiential concepts. Spearheaded creative ideation for promotions and activations to drive engagement and differentiation. Coordinated with sales, product management, and creative agencies to align initiatives with business objectives.