Available to hire
I am a bilingual corporate communications and MarCom strategist with 18+ years of experience spanning healthcare, technology, and energy sectors in Egypt and the UAE. I design and execute award-winning strategies that elevate brand visibility, stakeholder trust, and digital transformation.
I lead executive communications, media relations, crisis management, and CSR initiatives; I align messaging with business objectives, foster collaboration across functions, and build high-performing teams to deliver measurable outcomes.
Experience Level
Language
Arabic
Fluent
English
Advanced
Work Experience
Corporate Marketing Communications Strategist at BRS Ventures – UAE
January 1, 2021 - January 1, 2021Drove integrated communications strategy for multinational and regional organizations, partnering with global agencies to execute end-to-end brand and reputation programs. Elevated brand equity and visibility through data-driven digital campaigns, high-impact thought-leadership events, and multi-channel storytelling. Counseled C-suite executives on enterprise messaging, internal communications, and stakeholder engagement to align corporate narrative with business objectives. Optimized content ecosystems and digital assets, expanding audience reach and driving measurable organizational growth.
Corporate Marketing Communications Strategist at AHG – Egypt
January 1, 2025 - October 29, 2025Contract role focusing on driving integrated communications strategies, enterprise messaging, and stakeholder engagement for regional operations, continuing to optimize content ecosystems and digital assets to expand reach and drive growth.
Head of Corporate Communications at Grifols Egypt (Pharmaceutical)
January 1, 2024 - January 1, 2024Developed and executed communication strategies that increased brand visibility by 70% and improved stakeholder engagement, aligned with Egypt's Vision 2030. Spearheaded digital transformation initiatives to boost employer brand engagement. Built and implemented governance frameworks for consistent messaging across functions. Managed high-pressure crisis communications, preserving brand reputation and earning internal recognition.
Public Relations & CSR Manager at Samsung Electronics – Egypt
January 1, 2015 - January 1, 2015Delivered award-winning PR and CSR campaigns, increasing brand awareness by 70% and stakeholder engagement by 80%. Developed crisis communication strategies, awarded Best Case Study in Media Crisis Management. Strengthened media relations through strategic alliances and launched an innovative Media Loyalty Program.
PR Account Manager at Ogilvy - Egypt
January 1, 2011 - January 1, 2011Managed key corporate accounts, leading communication strategies to improve visibility and align messaging with business objectives.
PR Supervisor at A.R.T. (Sports projects) - Egypt
January 1, 2008 - January 1, 2008Supervised public relations activities for sports projects, supporting brand and stakeholder communications.
Education
Bachelor of Arts, English Studies and Linguistics at Cairo University, Egypt
January 11, 2030 - January 1, 2000Qualifications
Strategic Thinking
January 1, 2024 - October 29, 2025Executive Leadership
January 1, 2024 - October 29, 2025Media Training
January 1, 2015 - October 29, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Media & Entertainment, Computers & Electronics
Experience Level
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