Xinyi Han

Design Engineer (Independent) at Independent AI Design Practice

Exploring AI-native design workflows by building functional products with LLM-powered tools (Claude Code, Cursor, Codex). Designed and shipped an AI-powered portfolio assistant, treating LLM as a reasoning component within a structured interaction system. Investigated how to structure explainable AI outputs and orchestrate intelligence across interface and system layers.

Design Engineer at Independent AI Design Practice

Exploring AI-native design workflows by building functional products with LLM-powered tools (Claude Code, Cursor, Codex). Designed and shipped an AI-powered portfolio assistant, treating LLM as a reasoning component within a structured interaction system rather than a chatbot backend. Investigating how to structure explainable AI outputs and orchestrate intelligence across interface and system layers.

User Experience Designer (Full-time) at ByteDance, Local Life

Food Delivery Web & App: Designed the commodity and order management features. Strategic Marketing Initiative: Implemented the Order First, Then Delivery strategy, fostering engagement via short videos to pre-order before delivery, driving a 300% increase in order volume. Rider Dispatch System: Led cross-functional team to develop an AI-assisted dispatch system and data dashboard; reduced average delivery time by 20%.

User Experience Designer at ByteDance, Local Life

Food Delivery Web & App: Designed the commodity and order management features, enhancing overall functionality. Strategic Marketing Initiative: Implemented an Order First, Then Delivery strategy, fostering customer engagement through short videos to pre-order before delivery, resulting in a 300% increase in order volume. Delivery-Rider Dispatch System Design: Led a cross-functional project team to develop an advanced dispatch system, integrating AI and manual processes, overseeing on-site user testing, and implementing a data dashboard; achieved a 20% reduction in average delivery time.

User Experience Designer at Bytedance

Designed commodity and order management features for Bytedance’s Local Life; implemented the Order First, Then Delivery strategy and led cross-functional work to build an AI-assisted dispatch system with on-site testing and a data dashboard, achieving a 20% reduction in average delivery time and a 300% increase in order volume through pre-delivery engagement.

Remote Content Strategist (Part-time) at Independent Content Creator

Built and grew a content platform to 250K followers through data-driven growth strategy, audience segmentation, and conversion funnel design. Managed brand partnerships (Adidas, Uniqlo, Vans) generating $100K+ revenue. Launched personal brand Normwear, owning end-to-end product and go-to-market experience.

Content Strategist at Independent Content Creator

Built and grew a content platform to 250K followers through data-driven growth strategy, audience segmentation, and conversion funnel design. Managed brand partnerships (Adidas, Uniqlo, Vans) generating $100K+ revenue. Launched personal brand Normwear, owning end-to-end product and go-to-market experience.

Content Strategist and Social Media Influencer at Xiao Han Student Reports

Content strategist and social media influencer who established the Xiaohongshu account, growing followers to over 200k in two years with a focus on daily fashion and style insights; partnered with Adidas, Uniqlo, and Vans, delivering approximately $100,000 in returns. Conducted data-driven topic analyses, defined Everyday Life as a Fashion Runway, and built a scalable content process combining trend research, outfit concepts, and compelling narratives to drive engagement and revenue.

User Experience Designer (Full-time) at Alibaba, Taobao

Solution-Oriented Merchant Chatbot: Tree-based decision information structure to streamline interactions; managed 200,000 daily consultations with >80% resolution. Globalization Design Strategy: Created a design framework for international markets, including AliExpress and Lazada; deployed across 20+ countries.

User Experience Designer at Alibaba, Taobao

Solution-Oriented Merchant Chatbot: Architected a tree-based decision information structure to streamline user interactions; managed a daily consultation volume of 200,000 with a resolution rate over 80%. Globalization Design Strategy: Developed a versatile design framework for international markets including AliExpress and Lazada; implemented across 20+ countries including US and Europe.

User Experience Designer at Alibaba – Taobao

Architected a tree-based merchant chatbot to streamline seller and buyer interactions, handling 200,000 daily inquiries with 80% resolution. Developed a globalization design framework for international markets (AliExpress, Lazada) implemented in 20+ countries.

Creative Designer (Intern) at Tik Tok (musical.ly) - Global Short Video App

Multi-Regional Design for User Growth: Collaborated with cross-cultural regional teams to produce design materials for 20+ localized versions, contributing to Musical.ly’s attainment of top rankings across various app stores. Creator Data-Feedback Template: Engineered a weekly reports template to provide creators with insights on weekly trends and personalized data.