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I am a digital marketing professional with over six years of experience driving performance marketing for diverse brands. I’ve collaborated with organizations across sectors to streamline processes and deliver practical, results-driven solutions that align with business goals. I excel at turning data into actionable insights and building strategic campaigns that deliver measurable growth. I thrive in fast-paced environments, leading campaigns from planning through optimization, mentoring teammates, and continually refining strategies to maximize ROI.…I am a digital marketing professional with over six years of experience driving performance marketing for diverse brands. I’ve collaborated with organizations across sectors to streamline processes and deliver practical, results-driven solutions that align with business goals. I excel at turning data into actionable insights and building strategic campaigns that deliver measurable growth. I thrive in fast-paced environments, leading campaigns from planning through optimization, mentoring teammates, and continually refining strategies to maximize ROI.

Hani Nazura

Performance Marketer, Digital Marketer, Marketing Strategist

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I am a digital marketing professional with over six years of experience driving performance marketing for diverse brands. I’ve collaborated with organizations across sectors to streamline processes and deliver practical, results-driven solutions that align with business goals. I excel at turning data into actionable insights and building strategic campaigns that deliver measurable growth. I thrive in fast-paced environments, leading campaigns from planning through optimization, mentoring teammates, and continually refining strategies to maximize ROI.…I am a digital marketing professional with over six years of experience driving performance marketing for diverse brands. I’ve collaborated with organizations across sectors to streamline processes and deliver practical, results-driven solutions that align with business goals. I excel at turning data into actionable insights and building strategic campaigns that deliver measurable growth. I thrive in fast-paced environments, leading campaigns from planning through optimization, mentoring teammates, and continually refining strategies to maximize ROI.

Available to hire

I am a digital marketing professional with over six years of experience driving performance marketing for diverse brands. I’ve collaborated with organizations across sectors to streamline processes and deliver practical, results-driven solutions that align with business goals. I excel at turning data into actionable insights and building strategic campaigns that deliver measurable growth.

I thrive in fast-paced environments, leading campaigns from planning through optimization, mentoring teammates, and continually refining strategies to maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Fluent

Work Experience

Account Manager cum Performance Marketer at Brand Sight Digital

April 1, 2021 - January 31, 2022

Developed strategic media plans aligned to client goals; delivered comprehensive monthly performance reports with actionable insights; conducted ongoing campaign monitoring and optimization, including setting up and analyzing A/B tests; built proactive client relationships through clear communication and disciplined campaign management.

Performance Marketing Consultant at Ematic Solutions Sdn Bhd

April 1, 2022 - April 30, 2025

Managed digital advertising budgets across multiple client accounts, ensuring efficient allocation and high-performing campaign execution. Achieved a 3x ROAS for a Singapore-based fashion brand on META platforms through data-driven strategies and continuous optimization. Attained a CPI as low as SGD 1.30 for an investment app client, while keeping costs below SGD 3 targets through strategic optimization and audience targeting. Maintained 100% client retention with proactive relationship management and upsold additional marketing services. Regularly evaluated campaign performance metrics and implemented targeted optimizations to maximize ROI. Led and mentored junior team members to enhance capability and performance.

Performance Marketing Specialist at Primal Agency

May 1, 2025 - Present

Coordinated media planning for 12 accounts with a total ad budget of approximately RM 150,000; collaborated closely with cross-functional teams to optimize media strategies. Achieved 100% client retention through consistent performance and relationship management. Conducted training sessions for the content team on RSA copywriting to improve campaign effectiveness. Developed media projections and performance forecasts for prospective clients. Served as the primary liaison between clients and the agency, ensuring timely delivery of assets and performance updates.

Copywriter Intern at Mix Media Sdn Bhd

May 1, 2019 - August 31, 2019

Drafted compelling ad copy for digital campaigns across various platforms; tailored copy to target audiences and brand messaging; contributed to developing campaign briefs; conducted in-depth client product and service research to ensure copy was accurate, persuasive, and strategically aligned with campaign goals.