Hani Nazura

Coordinated media planning for 12 accounts with a total ad budget of approximately RM 150,000; collaborated closely with cross-functional teams to optimize media strategies. Achieved 100% client retention through consistent performance and relationship management. Conducted training sessions for the content team on RSA copywriting to improve campaign effectiveness. Developed media projections and performance forecasts for prospective clients. Served as the primary liaison between clients and the agency, ensuring timely delivery of assets and performance updates.

Managed digital advertising budgets across multiple client accounts, ensuring efficient allocation and high-performing campaign execution. Achieved a 3x ROAS for a Singapore-based fashion brand on META platforms through data-driven strategies and continuous optimization. Attained a CPI as low as SGD 1.30 for an investment app client, while keeping costs below SGD 3 targets through strategic optimization and audience targeting. Maintained 100% client retention with proactive relationship management and upsold additional marketing services. Regularly evaluated campaign performance metrics and implemented targeted optimizations to maximize ROI. Led and mentored junior team members to enhance capability and performance.

Developed strategic media plans aligned to client goals; delivered comprehensive monthly performance reports with actionable insights; conducted ongoing campaign monitoring and optimization, including setting up and analyzing A/B tests; built proactive client relationships through clear communication and disciplined campaign management.