Product Designer | 5+ Years Experience | AI-Enhanced UX/UI I’m a Product Designer with over 5 years of design experience and a background in graphic design, which means I care as much about the "how it works" as the "how it looks." Having spent 3+ years in the startup world, I thrive in fast-paced environments where agility is key. Lately, I’ve been "vibe coding" and exploring how AI can supercharge the design process, from modernising complex user flows to refining UI aesthetics. My goal is simple: maximise impact and work efficiency without losing the human empathy that makes a product stick. Weapon of choice: Figma. (But recently enjoying Stitch.AI and Pencil.dev) Vibe: Empathetic, collaborative, and always building. When I’m not in Figma, I’m usually gymming or getting my hands dirty with embroidery and cake decorating.

Hannah Kalma

Product Designer | 5+ Years Experience | AI-Enhanced UX/UI I’m a Product Designer with over 5 years of design experience and a background in graphic design, which means I care as much about the "how it works" as the "how it looks." Having spent 3+ years in the startup world, I thrive in fast-paced environments where agility is key. Lately, I’ve been "vibe coding" and exploring how AI can supercharge the design process, from modernising complex user flows to refining UI aesthetics. My goal is simple: maximise impact and work efficiency without losing the human empathy that makes a product stick. Weapon of choice: Figma. (But recently enjoying Stitch.AI and Pencil.dev) Vibe: Empathetic, collaborative, and always building. When I’m not in Figma, I’m usually gymming or getting my hands dirty with embroidery and cake decorating.

Available to hire

Product Designer | 5+ Years Experience | AI-Enhanced UX/UI

I’m a Product Designer with over 5 years of design experience and a background in graphic design, which means I care as much about the “how it works” as the “how it looks.” Having spent 3+ years in the startup world, I thrive in fast-paced environments where agility is key.

Lately, I’ve been “vibe coding” and exploring how AI can supercharge the design process, from modernising complex user flows to refining UI aesthetics. My goal is simple: maximise impact and work efficiency without losing the human empathy that makes a product stick.

Weapon of choice:
Figma. (But recently enjoying Stitch.AI and Pencil.dev)

Vibe:
Empathetic, collaborative, and always building. When I’m not in Figma, I’m usually gymming or getting my hands dirty with embroidery and cake decorating.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
See more

Language

English
Fluent

Work Experience

Product Designer
January 1, 2021 - January 1, 2024
Comprehensive B2B SaaS platform for financial advisers; optimized investment advisory workflow by designing an integrated KiwiSaver tool and SOA generator, eliminating fragmented context-switching and accelerating the advice delivery process from 60 minutes to 15 minutes per client.
Design Coordinator
January 1, 2024 - January 1, 2025
Led a multi-disciplinary creative team for a large-scale community organization, overseeing end-to-end production of digital, print, and video content. Established mentorship framework across photography, web, and graphic design, ensuring cohesive brand identity across all projects.
Product Designer
January 1, 2025 - January 1, 2026
Redesigned core features of the Next Steps Journey, a web-based platform for global outreach; identified friction points in the editor and designed a high-conversion Quick-Start experience, increasing platform retention.
Product Designer at NextSteps Journey Builder
January 1, 2025 - Present
Redesigned core features of the NextSteps Journey Builder, a web-based digital platform for global outreach; identified friction points in the editor and designed a high-conversion 'Quick-Start' experience enabling users to launch complex interactive journeys in minutes, increasing overall platform retention.
Product Designer at Trail Software
January 1, 2021 - December 31, 2024
Product design for a comprehensive B2B SaaS platform for financial advisers. Optimized the investment advisory workflow by designing an integrated KiwiSaver tool and SOA generator, eliminating fragmented context-switching and accelerating the advisory delivery process from 60 minutes to 15 minutes per client.
Design Coordinator at Undisclosed Community Organization
January 1, 2021 - December 31, 2024
Led a multidisciplinary creative team for a large-scale community organization, overseeing end-to-end production of digital, print, and video content. Established a mentorship framework that upskilled volunteers across photography, web, and graphic design, ensuring cohesive brand identity across all projects.

Education

Bachelor of Design at Auckland University of Technology
January 11, 2030 - April 2, 2026
Bachelor of Design at Auckland University of Technology
January 11, 2030 - April 2, 2026

Qualifications

Bachelor of Design (Graphic Design, Creative Entrepreneurship)
January 11, 2030 - April 2, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Non-Profit Organization, Financial Services, Other
    paper Commission Dashboard

    Link to case study:
    https://www.twine.net/signin

    Trail is a SaaS platform designed for financial advisers. This project was a complete “0 to 1” build. We moved the entire user experience from static Excel receipts sent via email to a dynamic, visual Commission Dashboard, giving advisers their first real-time look at the financial health of their business.