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I am a dedicated marketing professional with experience developing and executing data-driven CRM programs and customer marketing campaigns to drive retention, engagement, and loyalty. I enjoy collaborating across teams to create personalized content and strategies that yield measurable business results. I bring a strong background in social media, communication, and marketing strategy with a passion for analyzing data, optimizing campaigns, and using innovative tools to deliver cost-efficient and impactful marketing solutions.…I am a dedicated marketing professional with experience developing and executing data-driven CRM programs and customer marketing campaigns to drive retention, engagement, and loyalty. I enjoy collaborating across teams to create personalized content and strategies that yield measurable business results. I bring a strong background in social media, communication, and marketing strategy with a passion for analyzing data, optimizing campaigns, and using innovative tools to deliver cost-efficient and impactful marketing solutions.

Hannah Liddy

Marketing Strategist, Content Producer, Social Media Manager, +2

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I am a dedicated marketing professional with experience developing and executing data-driven CRM programs and customer marketing campaigns to drive retention, engagement, and loyalty. I enjoy collaborating across teams to create personalized content and strategies that yield measurable business results. I bring a strong background in social media, communication, and marketing strategy with a passion for analyzing data, optimizing campaigns, and using innovative tools to deliver cost-efficient and impactful marketing solutions.…I am a dedicated marketing professional with experience developing and executing data-driven CRM programs and customer marketing campaigns to drive retention, engagement, and loyalty. I enjoy collaborating across teams to create personalized content and strategies that yield measurable business results. I bring a strong background in social media, communication, and marketing strategy with a passion for analyzing data, optimizing campaigns, and using innovative tools to deliver cost-efficient and impactful marketing solutions.

Available to hire

I am a dedicated marketing professional with experience developing and executing data-driven CRM programs and customer marketing campaigns to drive retention, engagement, and loyalty. I enjoy collaborating across teams to create personalized content and strategies that yield measurable business results.

I bring a strong background in social media, communication, and marketing strategy with a passion for analyzing data, optimizing campaigns, and using innovative tools to deliver cost-efficient and impactful marketing solutions.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Customer Marketing Associate at FanDuel

September 1, 2023 - Present

Developed and executed data-driven CRM programs, collaborating with cross-functional teams to drive customer retention, reactivation, and loyalty. Led multi-channel CRM campaigns (email, mobile, onsite), automating and scaling efforts to optimize performance and efficiency. Partnered with Experimentation & Commercial teams to craft data-informed strategies within a test-and-learn environment to yield measurable results. Delivered performance reports and managed budgets to maintain cost-efficient strategies and campaigns.

CRM Operations Coordinator at FanDuel

September 1, 2023 - September 3, 2025

Led customer marketing campaigns while analyzing results to connect with customers, increase engagement, and enhance activities. Collaborated internally with team and stakeholders to create dynamic and personalized content resulting in actionable data. Developed a new email marketing strategy resulting in a +312% increase in year-over-year click to open rate. Analyzed segmentation strategies to inform new and refined efforts.

Coordinator of Communications at Bidtellect

August 1, 2022 - September 3, 2025

Assisted the director of communications and marketing with promoting the Bidtellect brand to targeted audiences across web and social media platforms to drive engagement, brand loyalty and revenue. Created and posted content on company website and social media including Facebook, LinkedIn, Twitter, and Instagram, resulting in year-over-year increase in brand engagement. Conducted market research for ten verticals to forecast consumer and industry trends to support content creation and messaging. Achieved an increase in video views by 6% in three months.

Social Media Marketing Intern at Uru Sports

September 1, 2020 - September 3, 2025

Assisted with social media campaigns, created posting schedules and wrote posts. Increased followers by 4% and improved engagement rates by 5%.